{"id":4459,"date":"2018-10-01T09:02:04","date_gmt":"2018-10-01T13:02:04","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4459"},"modified":"2018-12-21T10:41:32","modified_gmt":"2018-12-21T15:41:32","slug":"what-am-i-allowed-to-announce-or-promote-in-a-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-am-i-allowed-to-announce-or-promote-in-a-press-release","title":{"rendered":"What Am I Allowed To Announce Or Promote In A Press Release?"},"content":{"rendered":"

Many new marketers get nervous at the idea of writing a press release and often ask what they are allowed to announce or promote in a release. The short answer is just about anything, as long as it is newsworthy and useful to one\u2019s target audience, rather than just a marketing tool for the issuing company.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

What is newsworthy?<\/strong><\/p>\n

Newsworthy, as the name suggests, means the information to be released to the press is fairly recent, or about to take place in the near future.<\/p>\n

What is useful?<\/strong><\/p>\n

A useful press release will usually inform and often offer readers the opportunity to take action in some way to improve their lives.<\/p>\n

Here are some examples of items that can be considered genuinely newsworthy and also help readers accomplish their goals:<\/strong><\/p>\n

A new product launch<\/strong><\/p>\n

Every product launched should be an occasion for publishing a press release through a distribution service in order to inform the media, and through them, the general public, about the fact that the product is available for sale.<\/p>\n

A press release is not a sales letter, but it can stimulate sales by pointing interested parties to the URL where they can learn more and purchase the product.<\/p>\n

A new product range launch<\/strong><\/p>\n

This is useful if you are starting a whole new range of related products, such as an organic or eco-friendly line of products.<\/p>\n

A new business launch<\/strong><\/p>\n

An existing company might decide to branch out into an all-new related business. For example, if you are an event planner, you might decide to start offering wedding planning services as part of the whole of your business.<\/p>\n

Celebrating a milestone such as an anniversary<\/strong><\/p>\n

Companies in business a year, five years, ten, and so on, may wish to mark the occasion in some way, such as with a live event, special offer, contest or giveaway, and so on.<\/p>\n

Milestones can include the level of profits attained, highest share price reached, and other notable benchmarks for the business.<\/p>\n

Mergers and acquisitions<\/strong><\/p>\n

Two companies merging is usually important to the customers of both companies, as are acquisitions, in which one company buys another.<\/p>\n

Forming a new partnership<\/strong><\/p>\n

This might also be of interest to people already involved with the companies or the partners involved in this new initiative.<\/p>\n

Restructuring the company<\/strong><\/p>\n

Any change in departments, department heads, promotions, sideways moves and so on might affect the way people do business with the company and are therefore worth reporting.<\/p>\n

Opening up a new location<\/strong><\/p>\n

This is useful news for those who would wish to go into a brick and mortar location. It is also ideal to get people in the door. A special event like a grand opening, with prizes and special events, could get the new location off to a good start.<\/p>\n

Receiving an award<\/strong><\/p>\n

Awards are always newsworthy and are a signal that the company is achieving recognition in its niche or industry.<\/p>\n

Working with a new client<\/strong><\/p>\n

If the new client has no objection and is a top name in your niche or industry, they would be worth bragging rights in the form of a press release.<\/p>\n

Participating in philanthropic activities<\/strong><\/p>\n

Charity events that a company sponsors, and\/or participates in, raise the profile of the company and add to its prestige. A press release will show that the company cares, and is interested in giving back.<\/p>\n

Announcing free information is available<\/strong><\/p>\n

Create a useful information product that can solve a real problem related to your niche or industry, and list the URL where they can download it. The URL should have a sign-up form on the page that will give them the information in exchange for their email address.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Many new marketers get nervous at the idea of writing a press release and often ask what they are allowed …<\/p>\n","protected":false},"author":3,"featured_media":4776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1100,217,1102],"class_list":["post-4459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-how-to-properly-write-a-press-release","tag-how-to-write-a-good-press-release","tag-what-is-allowed-on-a-press-release"],"acf":[],"yoast_head":"\nWhat Am I Allowed To Announce Or Promote In A Press Release? | Newswire<\/title>\n<meta name=\"description\" content=\"Newsworthy Only! Can promoting or announcing in a press release make or break it? 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