{"id":4385,"date":"2018-09-10T06:50:04","date_gmt":"2018-09-10T10:50:04","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4385"},"modified":"2019-01-28T13:30:44","modified_gmt":"2019-01-28T18:30:44","slug":"are-there-press-release-templates","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates","title":{"rendered":"Are There Press Release Templates?"},"content":{"rendered":"

Many marketers are terrified at the very idea of issuing a press release. It seems a really big deal calling attention to your company by issuing one because journalists and other media representatives are a powerful force that can make or break your business.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

But creating an effective press release isn\u2019t rocket science. Anyone can do it if they follow a few simple rules.<\/p>\n

In fact, some marketing companies and publishers have created press release templates for the purpose of guiding marketers through the process of writing a successful press release. They vary from website to website, but in general, there are certain essential elements they all agree on. Here\u2019s a standard template you can use to formulate your first effective press release:<\/p>\n

1-It must be newsworthy<\/strong><\/h4>\n

A lot of press releases sent out are little more than ads or attempts to trick the search engines into awarding higher page rank. Your press release should convey something newsworthy. Good examples include a new product launch, a live event, or free information available that your target audience would find useful.<\/p>\n

2-A great headline<\/strong><\/h4>\n

The headline is the first, and sometimes the only, thing that people read. Make it count by writing it vividly in order to grab the attention of any journalist scanning through the headlines of the press release distribution service. Include at least one keyword related to your niche or industry and a strong verb.<\/p>\n

3-An interesting subheadline<\/strong><\/h4>\n

The subheadline is an additional chance to grab the journalist\u2019s attention. It should give more information about the headline and the story.<\/p>\n

4-Include media<\/strong><\/h4>\n

Images and video will improve your chances of getting media pickups, especially from online journalists. If you are launching a new product, for example, a high-quality image of it could be worth a thousand words, and a demonstration video tens of thousands.<\/p>\n

5-The opening paragraph<\/strong><\/h4>\n

In journalism, journalists are trained to include the 5Ws in every news story:<\/p>\n

    \n
  • Who<\/li>\n
  • What<\/li>\n
  • When<\/li>\n
  • Where<\/li>\n
  • Why<\/li>\n<\/ul>\n

    This is a checklist to make sure none of the most important facts is left out. Use this formula in your press release and journalists will be more likely to give you a pickup because they have everything they need to write their own story in time for their deadline.<\/p>\n

    6-An interesting quotation, facts, figures, and so on<\/strong><\/h4>\n

    Quotations can liven up a story and grab attention, especially if the quote is from a big name in your niche or industry. Facts and figures can provide a context as to why anyone should pay attention to your press release and care about the information enough to pass it along.<\/p>\n

    7-A call to action<\/strong><\/h4>\n

    Your call to action should be based on the goal of your press release. If you\u2019re announcing a new product, for example, your call to action might be, \u201cPlease visit URL to learn more.\u201d If you want to get more subscribers, you could say, \u201cDownload your free ebook at URL.\u201d If you are hosting a live event, you would send them to a URL where they could buy or get their tickets.<\/p>\n

    8-The boilerplate<\/strong><\/h4>\n

    The boilerplate is like a mini-template in its own right. It is a description of your company that you can use in all of your press releases to provide a context as to who your company is and why you are worth paying attention to.<\/p>\n

    9-Your contact information<\/strong><\/h4>\n

    This can also be a mini-template. Include the contact information for whoever is going to follow up with journalists about your press release. Provide the name, phone number and email address.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Many marketers are terrified at the very idea of issuing a press release. It seems a really big deal calling …<\/p>\n","protected":false},"author":3,"featured_media":4607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[497,77,74],"class_list":["post-4385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-use-a-press-release-template","tag-pr-template","tag-press-release-template"],"acf":[],"yoast_head":"\nAre There Press Release Templates? | Newswire press release<\/title>\n<meta name=\"description\" content=\"There is a formual for everything, which means there is a formula for a great press release! This article gives you easy steps to a press relese template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are There Press Release Templates?\" \/>\n<meta property=\"og:description\" content=\"There is a formual for everything, which means there is a formula for a great press release! This article gives you easy steps to a press relese template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T10:50:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-28T18:30:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates\",\"url\":\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates\",\"name\":\"Are There Press Release Templates? | Newswire press release\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg\",\"datePublished\":\"2018-09-10T10:50:04+00:00\",\"dateModified\":\"2019-01-28T18:30:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"There is a formual for everything, which means there is a formula for a great press release! This article gives you easy steps to a press relese template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg\",\"width\":1950,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are There Press Release Templates?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Are There Press Release Templates? | Newswire press release","description":"There is a formual for everything, which means there is a formula for a great press release! This article gives you easy steps to a press relese template.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates","og_locale":"en_US","og_type":"article","og_title":"Are There Press Release Templates?","og_description":"There is a formual for everything, which means there is a formula for a great press release! This article gives you easy steps to a press relese template.","og_url":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2018-09-10T10:50:04+00:00","article_modified_time":"2019-01-28T18:30:44+00:00","og_image":[{"width":1950,"height":1500,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates","url":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates","name":"Are There Press Release Templates? | Newswire press release","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg","datePublished":"2018-09-10T10:50:04+00:00","dateModified":"2019-01-28T18:30:44+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"There is a formual for everything, which means there is a formula for a great press release! This article gives you easy steps to a press relese template.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/are-there-press-release-templates"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/09\/templates.jpeg","width":1950,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/are-there-press-release-templates#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Are There Press Release Templates?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=4385"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/4607"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=4385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=4385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=4385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}