{"id":4359,"date":"2024-05-06T13:19:08","date_gmt":"2024-05-06T17:19:08","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4359"},"modified":"2025-08-01T16:44:25","modified_gmt":"2025-08-01T20:44:25","slug":"when-to-release-a-press-release-for-an-event","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/when-to-release-a-press-release-for-an-event","title":{"rendered":"When To Release A Press Release For An Event"},"content":{"rendered":"

If you’re planning to host an event, a press release can be an effective way to get the word out and increase attendance so the event will be successful.<\/span>\u00a0<\/span><\/p>\n

A well-crafted press release can pique media interest, create excitement, and attract more attention to your event. <\/span>\u00a0<\/span><\/p>\n

While important, the question remains, when is the best time to issue a press release for an event?<\/span>\u00a0<\/span><\/p>\n

Keep reading to find out.\u00a0<\/span>\u00a0<\/span><\/p>\n

How far ahead should you send a press release?\u00a0<\/h2>\n

When it comes to <\/span>press release distribution<\/span><\/a>, especially for an event, timing is everything.\u00a0<\/span>\u00a0<\/span><\/p>\n

Your promotion and distribution need to be strategically planned to build a buzz and create momentum leading up to the event.<\/span>\u00a0<\/span><\/p>\n

This requires striking a balance in <\/span>sending the press release<\/span><\/a> with enough time for readers to act but not too much time that they forget about it, or too little time, they can\u2019t attend.<\/span>\u00a0<\/span><\/p>\n

You should send a press release about two weeks prior to the event. <\/span><\/b>\u00a0<\/span><\/p>\n

Once the initial press release is published, you can follow up with additional campaigns. <\/span>\u00a0<\/span><\/p>\n

Here\u2019s a sample cadence:<\/span>\u00a0<\/span><\/p>\n

Second press release\u00a0<\/h3>\n

A second release can be issued about three days prior to the event. <\/span>\u00a0<\/span><\/p>\n

This press release will serve as a reminder that the event is taking place and the benefits of attending. <\/span>\u00a0<\/span><\/p>\n

Many people might not have seen the first press release, but this second campaign will give them enough time to add this event to their schedule. <\/span>\u00a0<\/span><\/p>\n

Third Press Release\u00a0<\/h3>\n

It\u2019s not uncommon for a company to issue a third and final press release.<\/span>\u00a0<\/span><\/p>\n

This press release will be a follow-up campaign after the event. <\/span>\u00a0<\/span><\/p>\n

It should be a genuine news story about something that happened at the event. <\/span>\u00a0<\/span><\/p>\n

Your third and final event press release should include photos\/videos from the event, quotes from attendees and event hosts, and key points covered during the festivities. <\/span>\u00a0<\/span><\/p>\n

In this campaign, you want to make people feel like they missed out, so they\u2019re more apt to attend your event\u00a0next year. <\/span>\u00a0<\/span><\/p>\n

What is the best day to send a press release?\u00a0<\/h2>\n

As is with any aspect of marketing, there are \u201cbest practices.\u201d However, the answer to this question and <\/span>what time should you send a press release?<\/span><\/i> Are contingent on your brand\u2019s data. <\/span>\u00a0<\/span><\/p>\n

To give you a baseline to work from, it\u2019s said the best days to send a press release are <\/span>Tuesday<\/span><\/b>, <\/span>Wednesday<\/span><\/b>, and <\/span>Thursday<\/span><\/b>. <\/span>\u00a0<\/span><\/p>\n

Avoid Mondays and Fridays as journalists are typically ramping up and winding down their weeks on these days.<\/span>\u00a0<\/span><\/p>\n

What time should you send a press release?\u00a0<\/h2>\n

As mentioned before, there\u2019s no one-size-fits-all time to send a press release. However, as a rule of thumb to work from, you can begin sending your press releases anytime between 10 a.m. and 2 p.m.<\/span>\u00a0<\/span><\/p>\n

From there, look at your data and see what times work better for your news than others. <\/span>\u00a0<\/span><\/p>\n

3 ways to promote your event press release \u00a0<\/h2>\n

To maximize the reach and effectiveness of your press release, consider these three strategies:<\/span>\u00a0<\/span><\/p>\n

Website and Social Media\u00a0<\/h3>\n

Once your press release hits the wire, make sure to promote it on your website\u2019s <\/span>Media Room<\/span><\/a> and <\/span>social media<\/span><\/a> channels. <\/span>\u00a0<\/span><\/p>\n

These are excellent promotional channels that give your campaigns extra legs to extend and expand the reach of your news. <\/span>\u00a0<\/span><\/p>\n

Media Pitches\u00a0<\/h3>\n

Media pitching<\/span><\/a> is an effective step you should take when promoting your event and press release. At Newswire, our Media Pitching tool is part of our <\/span>Media Suite<\/span><\/a>, an all-in-one media outreach platform. <\/span>\u00a0<\/span><\/p>\n

To maximize your media pitches, first do your research and find relevant journalists who would be interested in your story. <\/span>\u00a0<\/span><\/p>\n

NOTE: Our <\/span><\/b>Media Database<\/span><\/b><\/a>, the most accurate on the market, is also included in our Media Suite! <\/span><\/b>\u00a0<\/span><\/p>\n

When writing your <\/span>media pitch<\/span><\/a>, be sure to highlight the newsworthiness of your event and align your news with the journalist\u2019s interests. <\/span>\u00a0<\/span><\/p>\n

Doing so can help you build strong <\/span>relationships with journalists<\/span><\/a> and increase your odds of securing valuable earned media coverage. <\/span>\u00a0<\/span><\/p>\n

Repurpose \u00a0<\/h3>\n

Don’t limit your campaigns to just a press release. Use the content to create other marketing materials such as a blog post, email campaign, or social media post, for example. <\/span>\u00a0<\/span><\/p>\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

If you’re planning to host an event, a press release can be an effective way to get the word out …<\/p>\n","protected":false},"author":23,"featured_media":4361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[873,304,1032,1036],"class_list":["post-4359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-event-press-release-made-easy","tag-event-press-releases","tag-how-do-you-write-a-press-release-for-an-event","tag-how-to-write-an-event-press-release"],"acf":[],"yoast_head":"\nWhen To Send A Press Release For An Event | Newswire<\/title>\n<meta name=\"description\" content=\"Have an upcoming event and not sure when to issue that press release? 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