![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\nWhat is a media release?<\/strong><\/h4>\nA media release is a document issued by a company or other official entity to release important news and information about the company to journalists and other media representatives. The most important aspect of the media release is that it be genuinely newsworthy. It is not an ad or a chance to hype your business, but rather, to spread the word about a significant change in your company.<\/p>\n
What kinds of things are newsworthy enough for a media release?<\/h4>\n
There are lots of occasions that can be covered by a press release. Here are a few suggestions:<\/p>\n
\n- Launching a new business<\/li>\n
- New product launch<\/li>\n
- Reaching an anniversary or milestone<\/li>\n
- Changing the staffing or structure of the company<\/li>\n
- Publishing a new ebook available for sale or download<\/li>\n
- Expanding the business, such as a second location<\/li>\n
- Winning an award<\/li>\n
- Making a great deal<\/li>\n
- Participating in or sponsoring a charity event<\/li>\n
- Adding a new line to your business, such as new services<\/li>\n
- Announcing a partnership or joint venture<\/li>\n
- Changing the company name<\/li>\n
- Getting a write up in a prestigious publication<\/li>\n
- Announcing you are giving a speech or keynote address<\/li>\n
- Hosting a trade show<\/li>\n
- Hosting a webinar<\/li>\n
- Making a public appearance on TV, radio, etc<\/li>\n
- Launching a new website<\/li>\n
- Getting an important new contract or client<\/li>\n
- Expanding the business or updating it<\/li>\n
- The new research you\u2019ve undertaken<\/li>\n
- Recognition of your staff, who might be appointed to various positions within your niche or industry<\/li>\n
- Hosting a tradeshow, conference or fair<\/li>\n<\/ul>\n
And so on.<\/p>\n
Press releases should help convey the impression that your business is a \u201cmover and shaker\u201d with a lot going on that is worth paying attention to. This lends an air of expertise and authority. It can also open the door to other opportunities. Interested journalists might want to interview you personally, use you for comments whenever they are writing about your niche or industry, and so on.<\/p>\n
Issuing releases regularly<\/strong><\/h4>\nYou should also try to issues releases regularly, such as once a month. This will not be too difficult to do if you are growing your business strategically, because chances are you will have at least one thing from the above list that you can report about. Press releases are most effective if you publish then steadily, rather than one and done. It keeps you in the news and can get you, even more, media pickups because you will start to expand the reach of your brand.<\/p>\n
Using a press release distribution service<\/strong><\/h4>\nThe easiest way to expand your reach is by publishing each of your press releases with a press release distribution service. They vary from free to paid, but they are all used by journalists searching for ideas for stories so they can keep their target audience happy.<\/p>\n
Add keywords related to your product, niche and\/or industry and your steady flow of press releases will soon start to earn you media pickups, for more traffic, subscribers and sales.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Many marketers get confused about when they should issue a media release. The short answer is whenever something new and …<\/p>\n","protected":false},"author":3,"featured_media":4621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[119,168,685,330,1069,1046],"class_list":["post-4356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-a-better-social-media-press-release","tag-better-media-relations","tag-better-press-releases-for-media-pickup","tag-effective-social-media-release","tag-how-to-write-a-media-release","tag-tips-for-writing-a-great-media-release"],"acf":[],"yoast_head":"\n
When Should You Write A Media Release? | Newswire<\/title>\n<meta name=\"description\" content=\"Planning a media press release? Make sure you know when that perfect time is and cross check your press release with our list!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Should You Write A Media Release?\" \/>\n<meta property=\"og:description\" content=\"Planning a media press release? Make sure you know when that perfect time is and cross check your press release with our list!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-30T14:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-28T22:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/08\/planningwhen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1069\" \/>\n\t<meta property=\"og:image:height\" content=\"696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\",\"name\":\"When Should You Write A Media Release? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/08\/planningwhen.jpeg\",\"datePublished\":\"2018-08-30T14:37:39+00:00\",\"dateModified\":\"2019-01-28T22:04:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Planning a media press release? 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With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"When Should You Write A Media Release? | Newswire","description":"Planning a media press release? Make sure you know when that perfect time is and cross check your press release with our list!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release","og_locale":"en_US","og_type":"article","og_title":"When Should You Write A Media Release?","og_description":"Planning a media press release? 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And so on.<\/p>\n
Press releases should help convey the impression that your business is a \u201cmover and shaker\u201d with a lot going on that is worth paying attention to. This lends an air of expertise and authority. It can also open the door to other opportunities. Interested journalists might want to interview you personally, use you for comments whenever they are writing about your niche or industry, and so on.<\/p>\n
Issuing releases regularly<\/strong><\/h4>\nYou should also try to issues releases regularly, such as once a month. This will not be too difficult to do if you are growing your business strategically, because chances are you will have at least one thing from the above list that you can report about. Press releases are most effective if you publish then steadily, rather than one and done. It keeps you in the news and can get you, even more, media pickups because you will start to expand the reach of your brand.<\/p>\n
Using a press release distribution service<\/strong><\/h4>\nThe easiest way to expand your reach is by publishing each of your press releases with a press release distribution service. They vary from free to paid, but they are all used by journalists searching for ideas for stories so they can keep their target audience happy.<\/p>\n
Add keywords related to your product, niche and\/or industry and your steady flow of press releases will soon start to earn you media pickups, for more traffic, subscribers and sales.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Many marketers get confused about when they should issue a media release. The short answer is whenever something new and …<\/p>\n","protected":false},"author":3,"featured_media":4621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[119,168,685,330,1069,1046],"class_list":["post-4356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-a-better-social-media-press-release","tag-better-media-relations","tag-better-press-releases-for-media-pickup","tag-effective-social-media-release","tag-how-to-write-a-media-release","tag-tips-for-writing-a-great-media-release"],"acf":[],"yoast_head":"\n
When Should You Write A Media Release? | Newswire<\/title>\n<meta name=\"description\" content=\"Planning a media press release? Make sure you know when that perfect time is and cross check your press release with our list!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Should You Write A Media Release?\" \/>\n<meta property=\"og:description\" content=\"Planning a media press release? Make sure you know when that perfect time is and cross check your press release with our list!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-30T14:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-28T22:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/08\/planningwhen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1069\" \/>\n\t<meta property=\"og:image:height\" content=\"696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release\",\"name\":\"When Should You Write A Media Release? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/when-should-you-write-a-media-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/08\/planningwhen.jpeg\",\"datePublished\":\"2018-08-30T14:37:39+00:00\",\"dateModified\":\"2019-01-28T22:04:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Planning a media press release? 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The easiest way to expand your reach is by publishing each of your press releases with a press release distribution service. They vary from free to paid, but they are all used by journalists searching for ideas for stories so they can keep their target audience happy.<\/p>\n
Add keywords related to your product, niche and\/or industry and your steady flow of press releases will soon start to earn you media pickups, for more traffic, subscribers and sales.<\/p>\n