{"id":4204,"date":"2018-07-03T16:12:31","date_gmt":"2018-07-03T20:12:31","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4204"},"modified":"2019-01-31T14:20:19","modified_gmt":"2019-01-31T19:20:19","slug":"real-estate-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/real-estate-press-release","title":{"rendered":"Real Estate Press Release"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Press releases are a powerful way for real estate agents to stand out amongst their competitors. Every major news site that exists, has web crawlers specifically set to look over press release sites. For that reason, Real Estate Agents should write a press release for every new property they list. Did you know press releases are where most of the news we receive comes from? We see the final product on <\/span><span style=\"font-weight: 400;\">TV<\/span><span style=\"font-weight: 400;\"> or hear it on the <\/span><span style=\"font-weight: 400;\">radio.<\/span><span style=\"font-weight: 400;\">\u00a0Most of us don\u2019t understand where the true origin of most news comes from.\u00a0 With that being said, you can capitalize on writing press releases.\u00a0<\/span><\/p>\n<h4><strong>Three Important Core Things to Consider<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">There are 3 core reasons to write a PR for your <\/span><span style=\"font-weight: 400;\">real estate listings<\/span><span style=\"font-weight: 400;\">, but think of some of the bi-products. Longevity is the the key for any content that is published online. Your press release will remain on a number of channels indefinitely which would provide greater reach in the months and years ahead.<\/span><\/p>\n<h5><strong><i>The First <\/i><\/strong><span style=\"font-weight: 400;\"><strong>core reason to write a press release is that of the power of syndication.<\/strong> <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">You may write a press release and have it be picked up by a major network. Your press release distribution service should sent your release to major networks: Realtor.com, Yahoo Homes, etc. Who knows? There&#8217;s a great shot your release can be picked up across more channels!\u00a0<\/span><\/p>\n<h5><strong><i>The Second<\/i><\/strong><span style=\"font-weight: 400;\"><strong> core reason for press releases falls into the innovative category.<\/strong> <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Be innovative. When attending a <\/span><span style=\"font-weight: 400;\">listing presentation<\/span><span style=\"font-weight: 400;\">, offering a piece of media your competitors do not have, will help land you the listing. Seems like everybody offers Zillow, Realtor.com, etc. If you offer a press release, your hard work will pay off (<em>in most cases<\/em>) in the form of a listing. \u00a0<\/span><\/p>\n<h5><strong><i>The Third <\/i><\/strong><span style=\"font-weight: 400;\"><strong>core reason Real Estate Agents should write a press release for every new property they list is for the search engines.<\/strong> <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">SEO is huge in the real estate world. G<\/span><span style=\"font-weight: 400;\">oogle<\/span><span style=\"font-weight: 400;\"> is fully aware of the stiff competition for SEO spots as well as PPC. Press releases offer another way for your property to get indexed by Google. <\/span><\/p>\n<h6><strong>You have a good shot of getting your listing on the first page of a Google search.\u00a0<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">As a bonus point, press releases also make it easier for future clients to find you online so they can hire you. This is all just the tip of the iceberg. If you are not using press releases currently in your <\/span><span style=\"font-weight: 400;\">marketing programs<\/span><span style=\"font-weight: 400;\">, you have a window of opportunity to step up and utilize it in your business immediately. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press releases are a powerful way for real estate agents to stand out amongst their competitors. Every major news site &#8230;<\/p>\n","protected":false},"author":3,"featured_media":4206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1014],"tags":[1022,1021],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-real-estate","tag-real-estate-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Estate Press Release | Newswire Real Estate<\/title>\n<meta name=\"description\" content=\"Utilizing press releases are a great method for real estate agents to edge out their competitors\u2014here are three important things to consider:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/real-estate-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Press Release\" \/>\n<meta property=\"og:description\" content=\"Utilizing press releases are a great method for real estate agents to edge out their competitors\u2014here are three important things to consider:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/real-estate-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-03T20:12:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-31T19:20:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/real-estate-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/real-estate-press-release\",\"name\":\"Real Estate Press Release | Newswire Real Estate\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/real-estate-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/real-estate-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg\",\"datePublished\":\"2018-07-03T20:12:31+00:00\",\"dateModified\":\"2019-01-31T19:20:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Utilizing press releases are a great method for real estate agents to edge out their competitors\u2014here are three important things to consider:\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/real-estate-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/real-estate-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/real-estate-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg\",\"width\":1920,\"height\":1459},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/real-estate-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Estate Press Release\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real Estate Press Release | Newswire Real Estate","description":"Utilizing press releases are a great method for real estate agents to edge out their competitors\u2014here are three important things to consider:","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/real-estate-press-release","og_locale":"en_US","og_type":"article","og_title":"Real Estate Press Release","og_description":"Utilizing press releases are a great method for real estate agents to edge out their competitors\u2014here are three important things to consider:","og_url":"https:\/\/www.newswire.com\/blog\/real-estate-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2018-07-03T20:12:31+00:00","article_modified_time":"2019-01-31T19:20:19+00:00","og_image":[{"width":1920,"height":1459,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/real-estate-press-release","url":"https:\/\/www.newswire.com\/blog\/real-estate-press-release","name":"Real Estate Press Release | Newswire Real Estate","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/real-estate-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/real-estate-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg","datePublished":"2018-07-03T20:12:31+00:00","dateModified":"2019-01-31T19:20:19+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Utilizing press releases are a great method for real estate agents to edge out their competitors\u2014here are three important things to consider:","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/real-estate-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/real-estate-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/real-estate-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/07\/realtor-3261160_1920.jpg","width":1920,"height":1459},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/real-estate-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Real Estate Press Release"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=4204"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/4206"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=4204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=4204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=4204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}