{"id":4158,"date":"2018-06-21T11:11:56","date_gmt":"2018-06-21T15:11:56","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4158"},"modified":"2019-01-31T16:45:50","modified_gmt":"2019-01-31T21:45:50","slug":"how-to-pitch-a-story-to-local-radio","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio","title":{"rendered":"How to Pitch A Story to Local Radio"},"content":{"rendered":"

Your\u00a0pitch is a presentation to someone. In the world of press and publicity, a pitch is used to get coverage of a story. This helps to promote your business<\/a>. Keep in mind: a pitch to a national print publication will be delivered differently than a pitch to your local radio station. However, the format for both is similar. The difference is how you frame the benefit of your news. So, let\u2019s take a look at how to pitch to local radio.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

    \n
  1. \n

    Make it Newsworthy<\/strong><\/h4>\n

    \u2013 This is always<\/em> important. The story covered must be newsworthy to them, meaning that it\u2019s relevant, timely, and interesting to their target audience. It has to provide value. So, before you pitch, make sure to review your news and\/or story. Make sure the local community is going to care about it. FYI \u2013 just because you care about your news doesn\u2019t mean your audience or the radio program\u2019s audience will care about it. Look at your news through their eyes.<\/li>\n

  2. \n

    What\u2019s in it for Them?<\/strong><\/h4>\n

    \u2013 In addition to making sure your information is newsworthy, make sure that there\u2019s something in it for the station to cover your news. They want to give their audience value, so make sure your pitch addresses the value to the station and their audience.<\/li>\n

  3. \n

    Have a Media Kit\/Page Ready<\/strong><\/h4>\n

    \u2013 Before you pitch, make sure you’ve prepared media kits! Your kit will contain information about your business, archived press releases, and awards and endorsements. It will also contain photos of your key employees, along with bios for them and anything else you feel might be useful to the media.<\/li>\n

  4. \n

    Personalize it<\/strong><\/h4>\n

    \u2013 Make sure you know who at the local radio station to send your pitch to, and address the email or phone call directly to them. Yes, you can call them. Email is often preferred; however, it depends on the person\u2019s preferences. Personalization goes beyond addressing them by name. Be prepared to mention key points that they covered or reported on that you remember and that is relevant to your industry. In short, know what they\u2019ve done and talked about it, so they know you\u2019ve done your homework.<\/li>\n<\/ol>\n

    Finally, don\u2019t forget to follow up<\/a>. Chances are, you\u2019re not going to hear back from them. Reporters and news editors are busy people. That doesn\u2019t mean they\u2019re not interested or that they\u2019ve forgotten about you. Follow up a few days after you send your pitch. Even if they don\u2019t cover your story this time, it\u2019s a good start to a hopefully profitable relationship.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Your\u00a0pitch is a presentation to someone. In the world of press and publicity, a pitch is used to get coverage …<\/p>\n","protected":false},"author":3,"featured_media":4159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-4158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility"],"acf":[],"yoast_head":"\nHow to Pitch A Story to Local Radio | Newswire<\/title>\n<meta name=\"description\" content=\"A pitch to a publication is going to be delivered differently than a pitch to a local radio station. Know how to frame your pitch so it appeals to radio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Pitch A Story to Local Radio\" \/>\n<meta property=\"og:description\" content=\"A pitch to a publication is going to be delivered differently than a pitch to a local radio station. Know how to frame your pitch so it appeals to radio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-21T15:11:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-31T21:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1278\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio\",\"name\":\"How to Pitch A Story to Local Radio | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg\",\"datePublished\":\"2018-06-21T15:11:56+00:00\",\"dateModified\":\"2019-01-31T21:45:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"A pitch to a publication is going to be delivered differently than a pitch to a local radio station. Know how to frame your pitch so it appeals to radio.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg\",\"width\":1920,\"height\":1278},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Pitch A Story to Local Radio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Pitch A Story to Local Radio | Newswire","description":"A pitch to a publication is going to be delivered differently than a pitch to a local radio station. Know how to frame your pitch so it appeals to radio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio","og_locale":"en_US","og_type":"article","og_title":"How to Pitch A Story to Local Radio","og_description":"A pitch to a publication is going to be delivered differently than a pitch to a local radio station. Know how to frame your pitch so it appeals to radio.","og_url":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2018-06-21T15:11:56+00:00","article_modified_time":"2019-01-31T21:45:50+00:00","og_image":[{"width":1920,"height":1278,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio","url":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio","name":"How to Pitch A Story to Local Radio | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg","datePublished":"2018-06-21T15:11:56+00:00","dateModified":"2019-01-31T21:45:50+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"A pitch to a publication is going to be delivered differently than a pitch to a local radio station. Know how to frame your pitch so it appeals to radio.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/06\/boy-2861417_1920.jpg","width":1920,"height":1278},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/how-to-pitch-a-story-to-local-radio#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Pitch A Story to Local Radio"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=4158"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/4159"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=4158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=4158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=4158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}