{"id":4151,"date":"2018-06-20T10:03:40","date_gmt":"2018-06-20T14:03:40","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4151"},"modified":"2019-01-31T16:48:52","modified_gmt":"2019-01-31T21:48:52","slug":"how-to-follow-up-your-media-pitch","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-follow-up-your-media-pitch","title":{"rendered":"How to Follow Up Your Media Pitch"},"content":{"rendered":"

By now, you\u2019ve hit send on your email and pitched to a media contact<\/a> on your list. Now what? As it turns out, there\u2019s a lot of work put into researching, writing, and planning. But wait, the work isn\u2019t over after your PR pitch. If you don\u2019t follow up and maintain healthy media relations, you won\u2019t likely get the results that you want.<\/span><\/p>\n

\"email-press-release\"<\/a><\/p>\n

Media contacts are slow to jump on stories. They receive hundreds of stories and press releases daily, and not all of them have news value<\/a>. You might provide the journalist with an interesting subject line, but if you don’t follow up you might lose your chance. Why? If you guessed because they\u2019re busy, you\u2019d be right. Everyone is busy. That goes for journalists, bloggers, reporters, and editors too. What does this mean for you? Follow up with journalists \u2014 it\u2019s considered a good PR strategy by many PR professionals. It’s a great way to help your story get covered.<\/span><\/p>\n

What\u2019s a \u201cfollow up?\u201d<\/strong><\/h4>\n

A follow up is a kind way of asking your media contact if they read your pitch, and if you can answer any questions that they might have. Let’s (quickly) go over some ways to follow up your media pitch and get the best results:<\/span>
\n<\/span><\/p>\n

    \n
  1. \n
    Don\u2019t seem too desperate. <\/b><\/h5>\n

    \u00a0If you call the day after you send your pitch you run the risk of catching them before they\u2019ve read your email. If you wait too long, they\u2019ve moved on and there isn\u2019t enough time to cover your story. You might be wondering: how long do you wait? In my experience, about two or three days. Give journalists enough time to go through their email and they should still leave enough time to cover your story if they choose to.<\/span><\/li>\n

  2. \n
    Prepare yourself.<\/b><\/h5>\n

    \u00a0When you call them (and yes, you should try phone calls before you email again) make sure your follow up message is prepared. Have a short script and be ready, willing, and able to answer any questions they may ask that covers your topic. This means also having additional information to add to the pitch.<\/span><\/li>\n

  3. \n
    Be brief and professional.<\/b><\/h5>\n

    Case in point, this isn\u2019t the time to talk and get to know each other. Be succinct and let them know you\u2019re following up on your pitch. Provide a little more information and. ask them if they’re interested in your story. You should give them your contact information and appropriate social media if they\u2019d like to set up an interview or get a hold of you for more questions.<\/li>\n<\/ol>\n

    Finally, realize that they may still say, \u201cno, thank you.\u201d Simply put, earning media coverage isn\u2019t always easy. Be gracious and professional. Relationships are built over time, and the more polite and professional you are, the better. You may get a \u201cyes\u201d next time.<\/span><\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    By now, you\u2019ve hit send on your email and pitched to a media contact on your list. Now what? As …<\/p>\n","protected":false},"author":3,"featured_media":4633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[987,986,905],"class_list":["post-4151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-crafting-the-perfect-media-pitch","tag-how-to-make-a-media-pitch","tag-media-pitch-best-practices"],"acf":[],"yoast_head":"\nHow to Follow Up Your Media Pitch | Newswire<\/title>\n<meta name=\"description\" content=\"Following up your media pitch is one of the most important steps in maintaining healthy media relations. 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