{"id":4143,"date":"2019-02-18T13:19:38","date_gmt":"2019-02-18T18:19:38","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4143"},"modified":"2019-02-20T12:14:20","modified_gmt":"2019-02-20T17:14:20","slug":"the-twittersphere-explained-publishing-press-releases-on-twitter","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter","title":{"rendered":"The Twittersphere Explained: Publishing Press Releases on Twitter"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Last November, Twitter increased the character limit from the original 140 character maximum to 280 characters per individual tweet. As a result of this change, more and more users began posting longer tweets with increased details on the topics they were discussing. This poses the question: is Twitter an ideal place to publish press releases? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is Yes!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(\u2026)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026..and no. Let\u2019s break down why this is the case.<\/span><\/p>\n<h4><b><i>The 140 characters max? That will never catch on! <\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Twitter has revolutionized the PR industry ever since it was launched in July 2006. The fast-paced, brevity-focused essence of the platform led to it gaining massive popularity VERY quickly. Twitter allowed businesses and consumers to interact directly in an efficient manner that would be best described as unprecedented.<\/span><\/p>\n<hr \/>\n<h5><strong>Companies have had varied approaches to the platform, but for the most part, the objective remains the same &#8211; to engage users with appealing and informative content.<\/strong><\/h5>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">No word at this time on a restock. Be sure to stay tuned to <a href=\"https:\/\/t.co\/6e4NFATyrI\">https:\/\/t.co\/6e4NFATyrI<\/a> for potential updates.<\/p>\n<p>&mdash; Nike (@Nike) <a href=\"https:\/\/twitter.com\/Nike\/status\/1007654214066167809?ref_src=twsrc%5Etfw\">June 15, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I&#39;m so sorry for the late order. Can you please DM us your name, email, phone#, &amp; store info so we can help get this addressed? *FF <a href=\"https:\/\/t.co\/Cf8BiToVpb\">https:\/\/t.co\/Cf8BiToVpb<\/a><\/p>\n<p>&mdash; Domino&#39;s Pizza (@dominos) <a href=\"https:\/\/twitter.com\/dominos\/status\/1008775390633123841?ref_src=twsrc%5Etfw\">June 18, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You don&#39;t have to bring them into this just because you forgot refrigerators existed for a second there.<\/p>\n<p>&mdash; Wendy\u2019s (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/815973811115925504?ref_src=twsrc%5Etfw\">January 2, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The mixtape drops now. Not pulling punches. We Beefin\u2019. <a href=\"https:\/\/t.co\/H1Rm1ODYC4\">pic.twitter.com\/H1Rm1ODYC4<\/a><\/p>\n<p>&mdash; Wendy\u2019s (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/977198610361221121?ref_src=twsrc%5Etfw\">March 23, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em><span style=\"font-weight: 400;\">EX: Fast-Food Chain Wendy&#8217;s has promoted their brand through their funny, hater-roasting, mixtape-dropping Twitter presence.\u00a0\u00a0<\/span><\/em><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The \u201cinformative\u201d portion of that equation seems to be the most difficult aspect of it all; how does one produce \u201cattractive\u201d corporate information? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s quite tricky, actually&#8230;<\/span><\/p>\n<h4><b><i>Traditional Press Releases &amp; Twitter:<br \/>\nLong Form vs Short Form, which one is better?<\/i><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Press Releases are promotional pieces of content that are used in most corporate marketing strategies to alert the public of any kind of new development, event, or information of any kind involving or regarding the company. The issue with press releases and Twitter isn\u2019t necessarily related to the promotional aspect, however. Rather, the issue lies in the formatting and style of traditional press release content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">500+ words written in AP style formatting just won\u2019t cut it on Twitter, even with the increased character count. Tweets are designed to be brief and concise, as well as somewhat informal. Tweets from individual users are written in conversational style, as opposed to the traditional, journalistic, AP writing style that editors have used for decades when writing press releases. <\/span><\/p>\n<h4><b><i>&#8230;So How Can I Post My Press Releases To Twitter and Still Be Effective&#8230;<\/i><\/b><\/h4>\n<p><strong>Here\u2019s the thing&#8230;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Twitter is a great place for press release<\/span><b><i> related content<\/i><\/b><span style=\"font-weight: 400;\">, not press releases in their original form. Here are some examples of press release related content in different forms; notice how each one can be utilized for specific purposes (this might come in handy depending on your industry):<\/span><\/p>\n<hr \/>\n<h6><b>A Titled Release: <\/b><span style=\"font-weight: 400;\">If you want to make it clear that the following tweet contains press-release related content, don\u2019t be afraid to title it as such! Journalists and reporters will tweet breaking news stories by tilting their tweets \u201cBREAKING:\u201d before the actual content discussing the story. Some companies will title company announcements as \u201cRELEASE:\u201d or \u201cANNOUNCEMENT:\u201d before the actual content itself.<\/span><\/h6>\n<p>https:\/\/twitter.com\/NewsBreaking\/status\/1008803914001481728<\/p>\n<p><em>An example of a titled release\/tweet breaking news on the topic of cannabis.<\/em><\/p>\n<hr \/>\n<h6><b>Stand-Alone Tweet: <\/b><span style=\"font-weight: 400;\">Some companies choose to make major announcements via Twitter directly, and as a result choose not to title the release at all. This is a content-driven tactic &#8211; that is, the tweet tweets itself is supposed to be the main component in driving traffic to the account. These tweets are typically posted in a plain manner on purpose &#8211; the information being provided within the tweet is supposed to be the \u201creal\u201d show. <\/span><\/h6>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">FOR THE LOVE OF STEVE, DUH! So hold tight baby darts \u2014 season 3 is officially happening.<\/p>\n<p>&mdash; Netflix (@netflix) <a href=\"https:\/\/twitter.com\/netflix\/status\/936627509231222785?ref_src=twsrc%5Etfw\">December 1, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em>Netflix announces season 3 of their hit original show &#8220;Stranger Things&#8221; through a &#8220;Stand Alone&#8221; Tweet.\u00a0<\/em><\/p>\n<hr \/>\n<h6><b>Integrated Media Release: <\/b><span style=\"font-weight: 400;\">Pictures, videos, audio, and more. Sometimes, pictures \/short videos are accompanied with titles, descriptions, or even or links to the full release &#8211; these are used to engage users scrolling through their feeds (it\u2019s been proven that users stop and view tweets that contain media content such as videos). <\/span><\/h6>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Dear Internet, we abbreciate your batience. Now let\u2019s see who guessed right. B-hold!!!!! <a href=\"https:\/\/twitter.com\/hashtag\/IHOb?src=hash&amp;ref_src=twsrc%5Etfw\">#IHOb<\/a> <a href=\"https:\/\/t.co\/Fh3SkZ7s3Y\">pic.twitter.com\/Fh3SkZ7s3Y<\/a><\/p>\n<p>&mdash; IHOP (@IHOP) <a href=\"https:\/\/twitter.com\/IHOP\/status\/1006146528883433472?ref_src=twsrc%5Etfw\">June 11, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em>IHOb, formerly IHOP, announcing their official name change via Twitter &#8211; the tweet included a short video to reveal the reasoning behind the change.\u00a0<\/em><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Whatever the case, each of the aforementioned types of releases are concise in nature; one-two main points maximum, with only the most important details included. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\"><strong>If there is a new development within the company, make it clear WHAT it is and WHY it is occurring.<\/strong> <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Are you hosting an event? Provide the address, date, time, pricing if applicable, and a short description of the event. You won\u2019t have space for much else! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you want to announce an individual\u2019s contribution within your company. Include their name, what they, did, their own Twitter handle if applicable, and link to a full release detailing the whole story if possible. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the case, the main focus should be to be as concise and efficient as you possibly can. Typically, additional details (if not linked within the initial tweet) are to be posted via reply tweets, (tweets in which the account replies to its own initial tweet), supplementary tweets (separate tweets altogether), or on the company website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, this will help you craft efficient press release-related content to publish on the Twittersphere. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope to see you there!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last November, Twitter increased the character limit from the original 140 character maximum to 280 characters per individual tweet. As &#8230;<\/p>\n","protected":false},"author":13,"featured_media":5524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[136,1105,1104,1107,1181],"class_list":["post-4143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-press-release","tag-social-media","tag-twitter","tag-twitter-boost","tag-twittersphere"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Twittersphere Explained: Publishing Press Releases on Twitter | Newswire<\/title>\n<meta name=\"description\" content=\"Looking for a more engaging way to publish your press release? Use Twitter! What better way to boost engagemet and get in front of an audience in real-time!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Twittersphere Explained: Publishing Press Releases on Twitter\" \/>\n<meta property=\"og:description\" content=\"Looking for a more engaging way to publish your press release? Use Twitter! What better way to boost engagemet and get in front of an audience in real-time!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-18T18:19:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-20T17:14:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neil Grasso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neil Grasso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter\",\"url\":\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter\",\"name\":\"The Twittersphere Explained: Publishing Press Releases on Twitter | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg\",\"datePublished\":\"2019-02-18T18:19:38+00:00\",\"dateModified\":\"2019-02-20T17:14:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/cdab3e276f6122056211c738dde8aa1b\"},\"description\":\"Looking for a more engaging way to publish your press release? Use Twitter! What better way to boost engagemet and get in front of an audience in real-time!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg\",\"width\":960,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Twittersphere Explained: Publishing Press Releases on Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/cdab3e276f6122056211c738dde8aa1b\",\"name\":\"Neil Grasso\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f1b8bbc9eafd9cbdaca0a220efb9eabd2c7fc5eee5cb38f9caf50f3f5394cfc4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f1b8bbc9eafd9cbdaca0a220efb9eabd2c7fc5eee5cb38f9caf50f3f5394cfc4?s=96&d=mm&r=g\",\"caption\":\"Neil Grasso\"},\"description\":\"Neil Grasso is a contributing editor and marketing associate for Newswire.com. With years of experience with both news and content writing, Neil looks to cover and analyze the unique PR strategies used by some of the world's most well-known brands. On the marketing end, Neil specializes in social media management and content creation.\",\"url\":\"https:\/\/www.newswire.com\/blog\/author\/neilgrasso\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Twittersphere Explained: Publishing Press Releases on Twitter | Newswire","description":"Looking for a more engaging way to publish your press release? Use Twitter! What better way to boost engagemet and get in front of an audience in real-time!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter","og_locale":"en_US","og_type":"article","og_title":"The Twittersphere Explained: Publishing Press Releases on Twitter","og_description":"Looking for a more engaging way to publish your press release? Use Twitter! What better way to boost engagemet and get in front of an audience in real-time!","og_url":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2019-02-18T18:19:38+00:00","article_modified_time":"2019-02-20T17:14:20+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg","type":"image\/jpeg"}],"author":"Neil Grasso","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Neil Grasso","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter","url":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter","name":"The Twittersphere Explained: Publishing Press Releases on Twitter | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg","datePublished":"2019-02-18T18:19:38+00:00","dateModified":"2019-02-20T17:14:20+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/cdab3e276f6122056211c738dde8aa1b"},"description":"Looking for a more engaging way to publish your press release? Use Twitter! What better way to boost engagemet and get in front of an audience in real-time!","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/12\/twitterexplained.jpg","width":960,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/the-twittersphere-explained-publishing-press-releases-on-twitter#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"The Twittersphere Explained: Publishing Press Releases on Twitter"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/cdab3e276f6122056211c738dde8aa1b","name":"Neil Grasso","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f1b8bbc9eafd9cbdaca0a220efb9eabd2c7fc5eee5cb38f9caf50f3f5394cfc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f1b8bbc9eafd9cbdaca0a220efb9eabd2c7fc5eee5cb38f9caf50f3f5394cfc4?s=96&d=mm&r=g","caption":"Neil Grasso"},"description":"Neil Grasso is a contributing editor and marketing associate for Newswire.com. With years of experience with both news and content writing, Neil looks to cover and analyze the unique PR strategies used by some of the world's most well-known brands. On the marketing end, Neil specializes in social media management and content creation.","url":"https:\/\/www.newswire.com\/blog\/author\/neilgrasso"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=4143"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/5524"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=4143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=4143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=4143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}