{"id":4098,"date":"2021-08-25T16:02:00","date_gmt":"2021-08-25T20:02:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4098"},"modified":"2024-04-04T12:56:35","modified_gmt":"2024-04-04T16:56:35","slug":"what-is-the-difference-between-a-press-release-vs-media-advisory-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-is-the-difference-between-a-press-release-vs-media-advisory-2","title":{"rendered":"What\u2019s the Difference Between a Press Release and a Media Advisory?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether it\u2019s through social media marketing, email campaigns, pay-per-click (PPC) advertising, press releases, or a media advisory, there are a variety of ways for companies to promote their business in the digital world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019re focusing on press releases and media advisories. There are two options companies can use to build brand awareness, drive website traffic, generate leads, and more.<\/span><\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<h2><b>What\u2019s a press release?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A press release is a compelling and concise news story that\u2019s typically written by a public relations professional and distributed to targeted media sources to announce something newsworthy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal of a press release is to secure coverage from relevant publications and stay in front of a company\u2019s target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Press releases can cover important news such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The release of a special report<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A company milestone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A new product announcement\/launch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A new round of funding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Announcement of a new executive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And much more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter the announcement, when written correctly, press releases should address the who, what, where, when, why, and how.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are commonly referred to as the <\/span><i><span style=\"font-weight: 400;\">5 W\u2019s + How<\/span><\/i><span style=\"font-weight: 400;\">, which make up the foundation of the <\/span><a href=\"https:\/\/www.newswire.com\/resources\/smart-start-improve-your-press-release-writing-with-the-inverted-pyramid\"><span style=\"font-weight: 400;\">inverted pyramid<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The inverted pyramid is an integral piece in the overall <\/span><a href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-format\"><span style=\"font-weight: 400;\">press release format<\/span><\/a><span style=\"font-weight: 400;\"> puzzle, which works together to maximize the effectiveness of a company\u2019s ability to not only reach their target audience but the media as well.\u00a0<\/span><\/p>\n<h2><b>What\u2019s a media advisory?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A media advisory, or media alert, isn\u2019t a full story. It\u2019s a one-page description, an invitation to the press to attend an event you\u2019re hosting, and includes the most important details of the event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The event could be a press conference, grand opening, book signing, live demonstration, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating and distributing a media advisory is a great way to generate buzz around your event and encourage the media and journalists from relevant publications to attend as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned before, a media advisory includes only the most important details. If you\u2019ve never created a media advisory before, here are some tips to consider:<\/span><\/p>\n<h2><b>Media Advisory Must-Haves<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At the top of the page, type <\/span><b>MEDIA ADVISORY<\/b><span style=\"font-weight: 400;\"> in a large, bold font.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the left-hand side, include the date of the alert and the following contact information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your first and last name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone number<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just as you would format a press release, use the 5 W\u2019s to address the most important details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you put these elements together, your media advisory should look something like this:<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/NW_MEDIA-ADVISORY-1.png\"><img decoding=\"async\" class=\"wp-image-9258  alignnone\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/NW_MEDIA-ADVISORY-1.png\" alt=\"Graphic that outlines the various components that work together to create a media advisory. \" width=\"441\" height=\"662\" \/><\/a><\/p>\n<h2><b>4 Main Differences Between a Press Release and Media Advisory<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have an understanding of what a press release and a media advisory are, let\u2019s take a look at four main differences between the two to help you leverage the right approach for your next campaign.<\/span><\/p>\n<h3><b>Purpose<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A media advisory, or media alert, is a quick and concise overview that encourages attendance at an upcoming event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Press releases, on the other hand, can promote or recap an event or share a newsworthy company update. Press releases highlight the most important details and provide information about the business as well.<\/span><\/p>\n<h3><b>Length<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A press release should be between 400 to 500 words, while a media advisory is typically around 100 to 150 words.\u00a0<\/span><\/p>\n<h3><b>Timing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you send an invitation to a birthday party, for example, you want to do so with enough time for people to check their schedules and save the date for your event. The same notion applies to a media advisory, which should be sent to media outlets well before the date and time of your business&#8217; event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media advisories should be sent twice. The first should be sent 5-7 days before the event, and the second should be sent the day before the event to serve as a reminder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Press releases, on the other hand, don&#8217;t have to be tied to a specific event, which creates room for the timing of distribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To that point, the number of press releases a business sends is contingent on its unique marketing goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes consistency and analysis of data to uncover the best days, times, and the frequency to effectively distribute press releases for your company.\u00a0<\/span><\/p>\n<h3><b>Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Press releases are distributed widely via press release distribution services on the wire. But because a media advisory acts like an invitation, they\u2019re distributed to relevant reporters and journalists in the local media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about the value of press release distribution and the creation of media advisories, <\/span><a href=\"https:\/\/www.newswire.com\/contact\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to speak with one of our PR Strategists.<\/span><\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s through social media marketing, email campaigns, pay-per-click (PPC) advertising, press releases, or a media advisory, there are a &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[1991,1986,1989,136,1987,1990,1988],"class_list":["post-4098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-difference-between-media-advisory-and-press-release","tag-media-advisory-vs-press-release","tag-media-alert-vs-press-release","tag-press-release","tag-press-release-vs-media-advisory","tag-press-release-vs-media-alert","tag-what-is-a-media-advisory-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Advisory vs. Press Release: What&#039;s the Difference? 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