{"id":4090,"date":"2018-05-28T11:32:32","date_gmt":"2018-05-28T15:32:32","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4090"},"modified":"2018-12-21T10:41:36","modified_gmt":"2018-12-21T15:41:36","slug":"how-to-write-a-media-pitch-story-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-a-media-pitch-story-2","title":{"rendered":"How To Write a Media Pitch Story"},"content":{"rendered":"

If you have a really important story that you would like to pitch to the media, there are certainly important aspects of writing a pitch that can help you get media pickups more easily.\u00a0Busy media professionals and influencers are swamped with pitches, but if yours is professional and follows a few simple rules, you should be like the cream that rises to the top. Here\u2019s how to pitch correctly.\u00a0<\/span><\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

1-Know the journalist you are pitching to\u00a0<\/strong><\/p>\n

Know their name, periodical\/s they work for, contact information, and most recent work.\u00a0Aim for journalists who write about your niche or industry regularly, unless your story has a really broad appeal.\u00a0\u00a0<\/span><\/p>\n

As you start gathering your database, pay attention to detail.\u00a0Spell everything correctly.\u00a0\u00a0<\/span><\/p>\n

Also, consider following them on social media. You will see what makes them tick, and if you join in, they will start to get to know you.\u00a0\u00a0<\/span><\/p>\n

2-Do not send out a mass email\u00a0<\/strong><\/p>\n

Every pitch should be customized to that person.\u00a0This means their name, spelled correctly, and a paragraph that shows you are familiar with their work.\u00a0<\/span><\/p>\n

3-Don\u2019t make it all about you\u00a0<\/strong><\/p>\n

Busy journalists need interesting information they can pass along to their target audience in order to meet their publishing deadlines. Empty boasting about your company for pages is NOT going to help them and not going to get paid attention to.\u00a0<\/span><\/p>\n

Since you know what they write, you will know what their audience is interested in already.\u00a0Either\u00a0create\u00a0more of the same or take a controversial stance and give the journalist some ground-breaking information they might not\u00a0know.\u00a0\u00a0<\/span><\/p>\n

Think, \u201cHow can I help them do their job better?\u201d and that will answer the journalist\u2019s main question, \u201cWhat\u2019s in it for me and for my audience?\u201d\u00a0<\/span><\/p>\n

4-Give a clear call to action\u00a0<\/strong><\/p>\n

You basically want them to pick up your story and publish it in their periodical, so don\u2019t be coy about it.\u00a0\u00a0<\/span><\/p>\n

5-Make it quick and easy to deal with you\u00a0<\/strong><\/p>\n

Make it as easy as possible for them to publish your story by including\u00a0the most important\u00a0information up front. Don\u2019t send them an endless number of links to check out.\u00a0Instead, give a clear summary of what the story is about and that if they wish to pick it up, to contact you for the exclusive.\u00a0<\/span><\/p>\n

The full story should already be written, and be as perfect as you can make it.\u00a0If they say yes, then you can send it right away.\u00a0<\/span><\/p>\n

6-Consider offering exclusivity\u00a0<\/strong><\/p>\n

If it is a prominent journalist, or they work for a top publication in your niche, consider offering the story only to them. Wait a day or so. If they don\u2019t get back to you, then you would be free to offer it to another.\u00a0<\/span><\/p>\n

7-Think relationship, not a one-night stand\u00a0<\/strong><\/p>\n

You might get a media pick up for your pitch once, but\u00a0never again unless you have a relationship mindset and want to build something lasting with this journalist. It can be tough to become a trusted source, but a sure way NOT to do it is to bombard them with bad pitches.\u00a0Again, spending time with them on social media and showing you are familiar with their work is the best way for them to take you seriously and open your emails.\u00a0<\/span><\/p>\n

8-Write a great subject line\u00a0<\/strong><\/p>\n

The subject line of your pitch email will be like the headline of your story. It should grab the attention and make them eager to read more. They will never see your terrific content if they hit the delete key.\u00a0<\/span><\/p>\n

9-Don\u2019t contact more than one person in the same office\u00a0<\/strong><\/p>\n

It wastes time and they will see it as really just a mass mailing.\u00a0\u00a0<\/span><\/p>\n

10-Format it nicely as an email\u00a0<\/strong><\/p>\n

It does not have to be fancy, but don\u2019t make\u00a0it look as though you have\u00a0copied and pasted it from all different sources. It will look like a thinly-disguised mass mailing.\u00a0<\/span><\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

If you have a really important story that you would like to pitch to the media, there are certainly important …<\/p>\n","protected":false},"author":3,"featured_media":4091,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[987,495,986],"class_list":["post-4090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-crafting-the-perfect-media-pitch","tag-how-to-find-success-with-your-pitch","tag-how-to-make-a-media-pitch"],"acf":[],"yoast_head":"\nHow To Write a Media Pitch Story | Newswire<\/title>\n<meta name=\"description\" content=\"Media professionals are busy and get swamped with pitches every day. Be exciting. Be engaging. Don't make the same mistakes and your media pitch story will stand out from the competition. 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