{"id":4045,"date":"2018-05-02T06:59:34","date_gmt":"2018-05-02T10:59:34","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4045"},"modified":"2019-02-01T12:44:57","modified_gmt":"2019-02-01T17:44:57","slug":"what-is-an-embargoed-press-release-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2","title":{"rendered":"What Is an Embargoed Press Release?"},"content":{"rendered":"

Most of the press releases you will see say, \u201cFor immediate release.\u201d This means the business has got, for example, all of their important web pages and other promotional materials organized for a product launch or live event, so it is fine to spread the word about it.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

However, in other cases, a press release will be embargoed. That means that it should only be released on or after a certain date and sometimes time of day.<\/p>\n

Why embargo a press release?<\/strong><\/h4>\n

An embargoed press release will often be issued because the company has important news that wants the media to pickup. Journalists are under deadline and might not have gaps in their editorial calendar if they have just published their weekly column. By giving them the information a week or two prior to the event, journalists can plan to write about it. They will also have more time to prepare their column, rather than rushing to get it all done.<\/p>\n

Embargoing also helps synchronize publicity.<\/h5>\n

In relation to a product launch, for example, the marketer will want everything lined up as much as possible by a certain date.<\/p>\n

The more material that is published, the more \u201cbuzz\u201d gets created about the launch.<\/h6>\n

This, in turn, can mean even more pickups, likes, and shares. Your target audience seeing news of your product in many different locations creates the perception that everyone is talking about it, so it must be worth paying attention to.<\/p>\n

Another key reason has to do with avoiding legal issues.<\/h6>\n

For example, corporations with publicly-traded shares are required to report on their financial performance each fiscal quarter. The numbers can be very detailed. The company will want to put them in the best possible light. It can take time to prepare all of this and ensure it is error-free. The numbers are therefore known in-house first, with a \u201cblackout\u201d, during which time the information should be kept as secure as possible. When the blackout is lifted, the data can be published. Sending an embargoed release means journalists have all the information they need to run with the story, and perhaps even get a \u201cscoop,\u201d as long as they follow the rules.<\/p>\n

Problems with embargoes<\/strong><\/h4>\n

The main issue is whether or not a journalist can be trusted to stick to the embargo. Sometimes it is human nature. They don\u2019t see the date or get so excited that they push it through for publication early. They might be on deadline and your press release seems the perfect story they need for their column. Journalists who break embargoes might get the scoop, but they will also develop a reputation for not playing by the rules.<\/p>\n

Be sure the date is stated right at the top of your press release so they can\u2019t miss it.<\/p>\n

Give a specific time if needed:<\/h6>\n

April 21, 2018, 3:00am EST<\/em><\/p>\n

Treat everyone the same. If you are going to send out an embargoed press release, be sure everyone gets it, not just your favorite media reps.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Most of the press releases you will see say, \u201cFor immediate release.\u201d This means the business has got, for example, …<\/p>\n","protected":false},"author":3,"featured_media":4046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[704,996,703,995],"class_list":["post-4045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-embargoed-press-release","tag-embargoing-a-press-release","tag-what-is-an-embargoed-press-release","tag-why-embargo-a-press-release"],"acf":[],"yoast_head":"\nWhat Is an Embargoed Press Release? | Newswire<\/title>\n<meta name=\"description\" content=\"Not all press releases are for immediate release. Know how to play by the rles and deal with an embargoed press release. It will save you headaches!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is an Embargoed Press Release?\" \/>\n<meta property=\"og:description\" content=\"Not all press releases are for immediate release. Know how to play by the rles and deal with an embargoed press release. It will save you headaches!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T10:59:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-01T17:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2\",\"name\":\"What Is an Embargoed Press Release? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg\",\"datePublished\":\"2018-05-02T10:59:34+00:00\",\"dateModified\":\"2019-02-01T17:44:57+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Not all press releases are for immediate release. Know how to play by the rles and deal with an embargoed press release. It will save you headaches!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg\",\"width\":1920,\"height\":1357},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is an Embargoed Press Release?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is an Embargoed Press Release? | Newswire","description":"Not all press releases are for immediate release. Know how to play by the rles and deal with an embargoed press release. It will save you headaches!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2","og_locale":"en_US","og_type":"article","og_title":"What Is an Embargoed Press Release?","og_description":"Not all press releases are for immediate release. Know how to play by the rles and deal with an embargoed press release. It will save you headaches!","og_url":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2018-05-02T10:59:34+00:00","article_modified_time":"2019-02-01T17:44:57+00:00","og_image":[{"width":1920,"height":1357,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2","url":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2","name":"What Is an Embargoed Press Release? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg","datePublished":"2018-05-02T10:59:34+00:00","dateModified":"2019-02-01T17:44:57+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Not all press releases are for immediate release. Know how to play by the rles and deal with an embargoed press release. It will save you headaches!","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/05\/timetable-3222250_1920.jpg","width":1920,"height":1357},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/what-is-an-embargoed-press-release-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"What Is an Embargoed Press Release?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=4045"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/4045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/4046"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=4045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=4045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=4045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}