{"id":4023,"date":"2024-05-03T14:10:21","date_gmt":"2024-05-03T18:10:21","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=4023"},"modified":"2025-12-17T13:21:31","modified_gmt":"2025-12-17T18:21:31","slug":"how-to-write-a-press-release-boilerplate","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-boilerplate","title":{"rendered":"How to Write a Press Release Boilerplate [Template &amp; Checklist Included]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every press release campaign, no matter the topic, should follow the standard press release format <\/span><span style=\"font-weight: 400;\">as part of your overall <\/span><a href=\"https:\/\/www.newswire.com\/press-release-optimizer\"><b>press release writing<\/b><\/a><span style=\"font-weight: 400;\"> strategy.<\/span><\/p>\n<div><\/div>\n<div>This format includes:<\/div>\n<div><\/div>\n<div>\n<ul>\n<li>Headline<\/li>\n<li>Subheadline or summary<\/li>\n<li>AP Style Dateline<\/li>\n<li>First paragraph (use the inverted pyramid in this section to ensure you cover the most important details)<\/li>\n<li>Supporting body text<\/li>\n<li>Quotes<\/li>\n<li>Multimedia<\/li>\n<li><a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">Call-to-action<\/a><\/li>\n<li>Boilerplate<\/li>\n<\/ul>\n<div>In this blog post, we&#8217;re exclusively covering the topic of boilerplates.<\/div>\n<\/div>\n<div><\/div>\n<div>You&#8217;ll learn:<\/div>\n<ul>\n<li>What a press release boilerplate is<\/li>\n<li>What should be included in a boilerplate of a press release<\/li>\n<li>How to put a boilerplate in a press release<\/li>\n<\/ul>\n<h2>What is a boilerplate in a press release?<\/h2>\n<p><span style=\"font-weight: 400;\">A press release boilerplate provides a brief description of who you are as a company, what you do, and the mission of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of a press release boilerplate as an elevator pitch that highlights the <\/span><b>most important facts<\/b><span style=\"font-weight: 400;\"> you want people to know about your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A boilerplate is usually standardized and serves to inform people about your business as fast as possible. It helps provide more context around your business, and can also be useful on your site, in email signatures, social media, <\/span><span style=\"font-weight: 400;\">your <\/span><a href=\"https:\/\/www.newswire.com\/media-room\"><b>online newsroom<\/b><\/a><span style=\"font-weight: 400;\">, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A boilerplate is simple in nature; however, there are secrets to creating one that tells your audience and journalists <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\"> you are and <\/span><i><span style=\"font-weight: 400;\">why <\/span><\/i><span style=\"font-weight: 400;\">they should care.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact us today to speak with one of our PR Strategists and learn more about how our team of Media and Marketing experts can help you craft SEO-focused press releases, <\/span><span style=\"font-weight: 400;\">through our<\/span> <a href=\"https:\/\/www.newswire.com\/press-release-optimizer\"><b>press release writing service<\/b><b>s<\/b><\/a><span style=\"font-weight: 400;\">, informative boilerplate copy, and more.<\/span><\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/g\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<h2><strong>What should be included in the boilerplate of a press release?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to writing effective boilerplate copy, there are a number of areas to focus on, including:<\/span><\/p>\n<h3><strong>Who are you and what do you do?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">State the name of your company and explain briefly what you do, and the types of products and services you offer.<\/span><\/p>\n<h3><strong>Why do people need you?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What solutions does your company offer and why are your solutions as good, if not better, than those of your competitors?<\/span><\/p>\n<h3><strong>What\u2019s your mission?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Include your mission statement that declares why you\u2019re in business and how you differ from similar companies.<\/span><\/p>\n<h3><strong>Keep it short<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your boilerplate should be about 100 words.<\/span><\/p>\n<h3><strong>Focus on your niche or industry<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Use your main search engine optimization (SEO) keyword to help attract search engines to your releases.<\/span><\/p>\n<h3><strong>Highlight awards and recognition<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve won any awards or have any provable edges over your competition, mention them.\u00a0<\/span><\/p>\n<p><b>Additional Tip<\/b><span style=\"font-weight: 400;\">: Make sure your boilerplate is always up-to-date so it reflects your company accurately. Mention new awards, product lines, and so on.<\/span><\/p>\n<p><a href=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/04\/NW_Boilerplate-Checklist-1.png\"><img decoding=\"async\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/04\/NW_Boilerplate-Checklist-1.png\" alt=\"\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<h2>How do you put a boilerplate in a press release?<\/h2>\n<p>The boilerplate is located at the bottom of the press release. It&#8217;s placed after the main body text of the press release.<\/p>\n<h2><strong>Press Release Boilerplate Template<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s a boilerplate template you can use to get started. Just fill in the blanks with your company\u2019s information.\u00a0<\/span><a href=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/04\/NW_Boilerplate-Checklist.png\"><br \/>\n<\/a><\/p>\n<p><strong><i>NAME OF COMPANY is a TYPE OF BUSINESS that was founded in YEAR. We offer\/sell\/service clients who need X, Y, and Z. We specialize in A, B, and C. Our business mission is to X. Please contact us at URL to learn more about all we can offer.<\/i><\/strong><\/p>\n<p><strong><i>ADDRESS<\/i><a href=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/04\/NW_Boilerplate-Checklist.png\"><br \/>\n<\/a><\/strong><\/p>\n<p><strong><i>Please feel free to contact us at EMAIL or PHONE or follow us on SOCIAL MEDIA CHANNEL, to learn more.<\/i><\/strong><a href=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/04\/NW_Boilerplate-Checklist.png\"><br \/>\n<\/a><\/p>\n<p><a href=\"https:\/\/www.newswire.com\/contact\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to speak with one of our PR Strategists and learn more about how our team of Media and Marketing experts can help you craft SEO-focused press releases, informative boilerplate copy, and more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every press release campaign, no matter the topic, should follow the standard press release format as part of your overall &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[460,407,462],"class_list":["post-4023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-write-a-boilerplate","tag-how-to-write-an-effective-boilerplate","tag-what-is-a-good-boilerplate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Press Release Boilerplate [Template] | Newswire<\/title>\n<meta name=\"description\" content=\"A press release boilerplate provides a brief description of who you are as a company, what you do, and your mission. Newswire shows you how to write one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-boilerplate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Press Release Boilerplate [Template &amp; Checklist Included]\" \/>\n<meta property=\"og:description\" content=\"A press release boilerplate provides a brief description of who you are as a company, what you do, and your mission. 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