{"id":3982,"date":"2018-04-12T10:24:37","date_gmt":"2018-04-12T14:24:37","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3982"},"modified":"2019-02-01T13:15:13","modified_gmt":"2019-02-01T18:15:13","slug":"what-to-leave-out-of-your-media-pitch","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-to-leave-out-of-your-media-pitch","title":{"rendered":"What to Leave Out of Your Media Pitch"},"content":{"rendered":"

The media pitch is a fine balance of information and persuasion. It requires you to know who you\u2019re writing to, specifically, and what you have to offer them. And because you\u2019re vying for the attention of a media channel, you probably have some serious competition. That means your pitch needs to be as effective as possible, and one false step could mean a \u201cno thank you\u201d from the outlet.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

You probably already have a good idea about what to include in your pitch. You should include the story, the audience, your following and so on. But what about the things you shouldn\u2019t include? In this article, we take a look at some of the big mistakes people make, and what you should leave out of your media pitch.<\/p>\n

#1 Another Publication\u2019s Coverage Of Your News Or Story<\/strong><\/p>\n

You absolutely don\u2019t want to tell any media representative that they\u2019re not the first to get your story. Journalists want to be the first to cover information and if they\u2019re not, then you have to pitch the story idea to them in a new way. You will undoubtedly turn off a reporter or journalist if you mention that the story has already been covered anywhere else. You\u2019ll not only lose their attention for this pitch, you may lose credibility with them altogether.<\/p>\n

#2 Irrelevant Information<\/strong><\/p>\n

Your pitch should be highly targeted and present only the information that the journalist or reporter needs to know. That means unless the information is directly relevant to your story, leave it out. You can tell them about your company\u2019s charitable causes, financial growth, or your CEO\u2019s track record later. If it\u2019s not part of the story, it\u2019s not important to share in the pitch. Your pitch needs to be short and to the point. You are competing for time and attention. You\u2019ll earn respect from the media if you are direct.<\/p>\n

#3 Marketing Fluff<\/strong><\/p>\n

Finally, make sure that your pitch isn\u2019t a marketing piece. Stick to the facts and answer the questions that a journalist or media representative needs, and wants, to know. The 5 W\u2019s are an easy way to make sure you keep it in check. Provide the who, what, when, why and where. Eliminate any taglines, adjectives, and claims. A pitch isn\u2019t a marketing piece, it\u2019s a proposal \u2013 and if you approach it that way (and keep in mind the value of your story) then you will stay on track.<\/p>\n

It should go without saying that your pitch should be newsworthy. If it isn\u2019t, or you\u2019re unsure, then don\u2019t pitch. Wait until you have something newsworthy to promote. The folks on your media outreach list will appreciate it and you\u2019ll develop much stronger relationships with the media faster. And your story ideas will not fall on deaf ears.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

The media pitch is a fine balance of information and persuasion. It requires you to know who you\u2019re writing to, …<\/p>\n","protected":false},"author":3,"featured_media":4658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,5],"tags":[987,986,905],"class_list":["post-3982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-pr-writing-tips","tag-crafting-the-perfect-media-pitch","tag-how-to-make-a-media-pitch","tag-media-pitch-best-practices"],"acf":[],"yoast_head":"\nWhat to Leave Out of Your Media Pitch | Newswire<\/title>\n<meta name=\"description\" content=\"Writing a media pitch? You want to reach and attract journalists to write about your story. 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