![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\nInfluencer Marketing<\/strong><\/h4>\nInfluencer marketing is the practice of engaging online and industry influencers. The ultimate goal is to get them to mention, endorse, or support your business and brand online. For example, when Oprah recommends a book or a product, that company\u2019s revenue skyrockets. Now, Oprah may not be your best influencer. The key is to identify the people who have credulity and a following in your niche and to begin building relationships with them.<\/p>\n
Earned Media Marketing<\/strong><\/h5>\nEarned media marketing is the practice of encouraging people to talk favorably about your business online. Those reviews people leave online? That’s earned media! What about mentioning your company on social media? That’s earned media also!<\/p>\n
Earned media is cultivated through positive experiences with your company.\u00a0 How does it happen? By YOU providing consistently great service and products.<\/p>\n
The Overlap<\/strong><\/h5>\nInfluencers pay attention to your brand and earned media. They\u2019re more likely to recommend you if you have a positive track record. Would you recommend a company that had bad reviews and negative publicity online? No. Would endorse a company that your audience would benefit from if you could see that others have had a positive experience with that company? Yes.<\/p>\n
Now think about it like this: Your audience and customers are more likely to keep interest in your company if its endorsed by an influencer. It\u2019s a cycle.<\/p>\n
Get earned media and influencers\u00a0 to talk about you.<\/h5>\n
Get influencers talking about you. Therefore, it\u2019s essential for a strong earned media marketing strategy that you look at your influencer marketing and start building relationships with key people in your industry.<\/p>\n
One good endorsement from an influencer can catapult your earned media mentions.<\/h5>\n
In turn, this can multiply your traffic, your leads, and ultimately your sales. When you leverage influencer marketing in your earned media marketing strategy, you\u2019re going to see stronger results.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Influencer marketing and earned media marketing are often two separate strategies within a content marketing plan and overall marketing approach. …<\/p>\n","protected":false},"author":3,"featured_media":4669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[585,171,848],"class_list":["post-3909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-content-marketing-that-works","tag-content-marketing-with-press-release","tag-effective-content-marketing"],"acf":[],"yoast_head":"\n
Why You Should Leverage Influencer Marketing in Your Earned Media Marketing Strategy | Newswire<\/title>\n<meta name=\"description\" content=\"Planning out your marketing strategy is key when promoting a business, event, product, etc. Are you utilizing everything, like influence marketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/why-you-should-leverage-influencer-marketing-in-your-earned-media-marketing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Leverage Influencer Marketing in Your Earned Media Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Planning out your marketing strategy is key when promoting a business, event, product, etc. Are you utilizing everything, like influence marketing?\" 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Earned media marketing is the practice of encouraging people to talk favorably about your business online. Those reviews people leave online? That’s earned media! What about mentioning your company on social media? That’s earned media also!<\/p>\n
Earned media is cultivated through positive experiences with your company.\u00a0 How does it happen? By YOU providing consistently great service and products.<\/p>\n
The Overlap<\/strong><\/h5>\nInfluencers pay attention to your brand and earned media. They\u2019re more likely to recommend you if you have a positive track record. Would you recommend a company that had bad reviews and negative publicity online? No. Would endorse a company that your audience would benefit from if you could see that others have had a positive experience with that company? Yes.<\/p>\n
Now think about it like this: Your audience and customers are more likely to keep interest in your company if its endorsed by an influencer. It\u2019s a cycle.<\/p>\n
Get earned media and influencers\u00a0 to talk about you.<\/h5>\n
Get influencers talking about you. Therefore, it\u2019s essential for a strong earned media marketing strategy that you look at your influencer marketing and start building relationships with key people in your industry.<\/p>\n
One good endorsement from an influencer can catapult your earned media mentions.<\/h5>\n
In turn, this can multiply your traffic, your leads, and ultimately your sales. When you leverage influencer marketing in your earned media marketing strategy, you\u2019re going to see stronger results.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Influencer marketing and earned media marketing are often two separate strategies within a content marketing plan and overall marketing approach. …<\/p>\n","protected":false},"author":3,"featured_media":4669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[585,171,848],"class_list":["post-3909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-content-marketing-that-works","tag-content-marketing-with-press-release","tag-effective-content-marketing"],"acf":[],"yoast_head":"\n
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