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<\/a><\/p>\n\u201cBut what if I don\u2019t have earned media?\u201d you ask. You already do.<\/em><\/h5>\nIf you\u2019re online and you\u2019re working to grow your business, then you have earned media. Earned media is simply a third party talking about your business online. It\u2019s online word-of-mouth marketing. If you have reviewed, you have earned media. And it can be a huge business builder. When more people are talking about you online, you gain increased awareness, traffic, subscribers, fans, followers and, ultimately, more customers.<\/p>\n
\nEarned Media Happens on Social Media<\/strong><\/h3>\nLet\u2019s get right to the point. Earned media mainly occurs on social media. Sure, you can get Google or Yelp reviews, and that\u2019s earned media. However, to get the most bang for your earned media buck, it has to be on social media, where there are hundreds of thousands of people engaging at any given time.<\/p>\n
The audience is huge.<\/em><\/h6>\nMessages travel quickly from one person to another. And awareness of one product, post, or comment can spread to thousands overnight.<\/p>\n
\nBudget Friendly<\/strong><\/h3>\nSocial media is also a low-cost way to publish content. When you consistently publish content \u2013 and it can be anything from a quote to a tip to an infographic or meme to a long article \u2013 you can begin to build interest and awareness. You can invite others to comment on your business and to create earned media literally without spending a dime, unlike paid media which can cost plenty and have lackluster results.<\/p>\n
\nIt\u2019s About Relationships<\/strong><\/h3>\nSocial media is social, and if engagement and conversation are part of your strategy then earned media is just a few posts away. It is important, however, to make sure that you are engaging. When someone comments about your company, links to your website or posts a review, you engage with them as quickly as possible. If it\u2019s a negative comment, turn it around if possible. If it\u2019s a positive comment, thank them and discover how you can further serve that person and grow your relationship.<\/p>\n
Social media is a must for any business.<\/em><\/h6>\nIf you want to get your followers involved in promoting your business, social media must be utilized. Check out the opportunities not only on sites like Facebook, Twitter, and Instagram \u2013 check out LinkedIn as well. Make earned media, and social media, a strong part of your marketing strategy.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Content marketing, social media marketing, earned media marketing; the list of types of marketing that you have to have to …<\/p>\n","protected":false},"author":3,"featured_media":4774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[330,508,507],"class_list":["post-3906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-effective-social-media-release","tag-get-your-news-shared-on-social-media","tag-press-release-and-social-media"],"acf":[],"yoast_head":"\n
Why Social Media Must Be Part of Your Earned Media Marketing Strategy | Newswire<\/title>\n<meta name=\"description\" content=\"Social media has become a critical key in media marketing, so why not utilize it yourself? With the right pitches, on the right platforms, you can succeed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/why-social-media-must-be-part-of-your-earned-media-marketing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Social Media Must Be Part of Your Earned Media Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Social media has become a critical key in media marketing, so why not utilize it yourself? 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Let\u2019s get right to the point. Earned media mainly occurs on social media. Sure, you can get Google or Yelp reviews, and that\u2019s earned media. However, to get the most bang for your earned media buck, it has to be on social media, where there are hundreds of thousands of people engaging at any given time.<\/p>\n
The audience is huge.<\/em><\/h6>\nMessages travel quickly from one person to another. And awareness of one product, post, or comment can spread to thousands overnight.<\/p>\n
\nBudget Friendly<\/strong><\/h3>\nSocial media is also a low-cost way to publish content. When you consistently publish content \u2013 and it can be anything from a quote to a tip to an infographic or meme to a long article \u2013 you can begin to build interest and awareness. You can invite others to comment on your business and to create earned media literally without spending a dime, unlike paid media which can cost plenty and have lackluster results.<\/p>\n
\nIt\u2019s About Relationships<\/strong><\/h3>\nSocial media is social, and if engagement and conversation are part of your strategy then earned media is just a few posts away. It is important, however, to make sure that you are engaging. When someone comments about your company, links to your website or posts a review, you engage with them as quickly as possible. If it\u2019s a negative comment, turn it around if possible. If it\u2019s a positive comment, thank them and discover how you can further serve that person and grow your relationship.<\/p>\n
Social media is a must for any business.<\/em><\/h6>\nIf you want to get your followers involved in promoting your business, social media must be utilized. Check out the opportunities not only on sites like Facebook, Twitter, and Instagram \u2013 check out LinkedIn as well. Make earned media, and social media, a strong part of your marketing strategy.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Content marketing, social media marketing, earned media marketing; the list of types of marketing that you have to have to …<\/p>\n","protected":false},"author":3,"featured_media":4774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[330,508,507],"class_list":["post-3906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-effective-social-media-release","tag-get-your-news-shared-on-social-media","tag-press-release-and-social-media"],"acf":[],"yoast_head":"\n
Why Social Media Must Be Part of Your Earned Media Marketing Strategy | Newswire<\/title>\n<meta name=\"description\" content=\"Social media has become a critical key in media marketing, so why not utilize it yourself? With the right pitches, on the right platforms, you can succeed!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/why-social-media-must-be-part-of-your-earned-media-marketing-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Social Media Must Be Part of Your Earned Media Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Social media has become a critical key in media marketing, so why not utilize it yourself? 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Social media is also a low-cost way to publish content. When you consistently publish content \u2013 and it can be anything from a quote to a tip to an infographic or meme to a long article \u2013 you can begin to build interest and awareness. You can invite others to comment on your business and to create earned media literally without spending a dime, unlike paid media which can cost plenty and have lackluster results.<\/p>\n
\n
It\u2019s About Relationships<\/strong><\/h3>\nSocial media is social, and if engagement and conversation are part of your strategy then earned media is just a few posts away. It is important, however, to make sure that you are engaging. When someone comments about your company, links to your website or posts a review, you engage with them as quickly as possible. If it\u2019s a negative comment, turn it around if possible. If it\u2019s a positive comment, thank them and discover how you can further serve that person and grow your relationship.<\/p>\n
Social media is a must for any business.<\/em><\/h6>\nIf you want to get your followers involved in promoting your business, social media must be utilized. Check out the opportunities not only on sites like Facebook, Twitter, and Instagram \u2013 check out LinkedIn as well. Make earned media, and social media, a strong part of your marketing strategy.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Content marketing, social media marketing, earned media marketing; the list of types of marketing that you have to have to …<\/p>\n","protected":false},"author":3,"featured_media":4774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[936],"tags":[330,508,507],"class_list":["post-3906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-effective-social-media-release","tag-get-your-news-shared-on-social-media","tag-press-release-and-social-media"],"acf":[],"yoast_head":"\n
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If you want to get your followers involved in promoting your business, social media must be utilized. Check out the opportunities not only on sites like Facebook, Twitter, and Instagram \u2013 check out LinkedIn as well. Make earned media, and social media, a strong part of your marketing strategy.<\/p>\n