{"id":3883,"date":"2018-03-09T09:32:27","date_gmt":"2018-03-09T14:32:27","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3883"},"modified":"2019-02-01T16:25:43","modified_gmt":"2019-02-01T21:25:43","slug":"is-your-ego-ruining-your-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release","title":{"rendered":"Is Your Ego Ruining Your Press Release?"},"content":{"rendered":"

The rules for a press release haven\u2019t changed over the decades. The purpose, however, has changed over time. Today, a press release can be leveraged to achieve a number of business building goals. Use a press release to establish credibility and authority in your industry. You\u00a0 garner media attention and to build awareness for your organization. There is also the possibility of leveraging social media press releases to grow your audience.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

While there are a number of goals or objectives for your press release, the fundamentals remain the same.<\/h6>\n

And what\u2019s the most important component of a good press release? It has to be newsworthy and interesting. Your ego can get in the way of both of these essential press release ingredients.<\/p>\n

Is Your Ego Getting in the Way of a Newsworthy Press Release?<\/strong><\/h4>\n

How can your ego get in the way of a good press release? Well, one of the fundamentals of a press release is that it is newsworthy. This means that the content is relevant and timely to your audience. For example, Joe Smith gets a promotion at ABC company. They issue a press release announcing the promotion. Not newsworthy. Sure, maybe Joel is a bigwig, and everyone\u2019s super-excited that he\u2019s been promoted, but your audience doesn\u2019t care. If, however, Joe Smith\u2019s promo is bringing change to the consumer experience, then that is relevant and newsworthy to your audience.<\/p>\n

You have to stop thinking about what is important or press release worthy. Start thinking about what your audience and reader will feel.<\/h6>\n

It doesn\u2019t matter what you think. The only person that matters \u2013 and this is true for all content marketing \u2013 is your reader. Let go of your ego and what you think is important and get into your reader\u2019s mind.<\/p>\n

Is Your Ego Getting in the Way of an Interesting<\/em> Press Release?<\/strong><\/h5>\n

Beyond the actual information and how it\u2019s presented, you also want to make sure that the press release is interesting. To accomplish that you can use quotes, facts, and data, as well as images and graphics. Quotes, facts, and data are where people often let their ego block them from creating a truly compelling release. It\u2019s not enough to put in a quote that you think is good or credible. Look more for quotes that are relatable to your reader.<\/p>\n

Ask yourself what value the reader will gain from the quote. Does it add interest? The same is true for any facts and data you present. Don\u2019t simply plug in a fact to make it \u201clook good.\u201d Add data and facts that matter to your reader. It can be a simple difference.<\/p>\n

For example, you can say obesity rates have increased 10%, or you can say, 6 in 10 people are now considered obese. One of these facts is much more relatable to your reader than the other.<\/p>\n

Press releases, while formal in structure, still have the important task of connecting with your reader. Make sure that you take yourself out of the equation. You\u2019re not writing for yourself, you\u2019re writing for your target audience. What\u2019s important, interesting, and newsworthy to them?<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

The rules for a press release haven\u2019t changed over the decades. The purpose, however, has changed over time. Today, a …<\/p>\n","protected":false},"author":3,"featured_media":3884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[168,762,611],"class_list":["post-3883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-better-media-relations","tag-earned-media-placement","tag-getting-media-to-pay-attention-to-your-press-release"],"acf":[],"yoast_head":"\nIs Your Ego Ruining Your Press Release? | Newswire<\/title>\n<meta name=\"description\" content=\"Being proud of something you believe in might just be getting in the way of your work. Take a step back and see if your ego is blocking you from growing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Ego Ruining Your Press Release?\" \/>\n<meta property=\"og:description\" content=\"Being proud of something you believe in might just be getting in the way of your work. Take a step back and see if your ego is blocking you from growing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-09T14:32:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-01T21:25:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release\",\"name\":\"Is Your Ego Ruining Your Press Release? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg\",\"datePublished\":\"2018-03-09T14:32:27+00:00\",\"dateModified\":\"2019-02-01T21:25:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Being proud of something you believe in might just be getting in the way of your work. Take a step back and see if your ego is blocking you from growing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Ego Ruining Your Press Release?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is Your Ego Ruining Your Press Release? | Newswire","description":"Being proud of something you believe in might just be getting in the way of your work. Take a step back and see if your ego is blocking you from growing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release","og_locale":"en_US","og_type":"article","og_title":"Is Your Ego Ruining Your Press Release?","og_description":"Being proud of something you believe in might just be getting in the way of your work. Take a step back and see if your ego is blocking you from growing.","og_url":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2018-03-09T14:32:27+00:00","article_modified_time":"2019-02-01T21:25:43+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release","url":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release","name":"Is Your Ego Ruining Your Press Release? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg","datePublished":"2018-03-09T14:32:27+00:00","dateModified":"2019-02-01T21:25:43+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Being proud of something you believe in might just be getting in the way of your work. Take a step back and see if your ego is blocking you from growing.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/03\/face-1370958_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/is-your-ego-ruining-your-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Is Your Ego Ruining Your Press Release?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3883"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/3884"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}