{"id":3880,"date":"2018-03-08T07:19:57","date_gmt":"2018-03-08T12:19:57","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3880"},"modified":"2019-04-15T10:23:46","modified_gmt":"2019-04-15T14:23:46","slug":"how-to-build-a-brand-that-connects-humanize-your-brand","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-build-a-brand-that-connects-humanize-your-brand","title":{"rendered":"How to Build a Brand that Connects (Humanize Your Brand)"},"content":{"rendered":"

If you want your prospects and audience to connect with you, you have to create a brand that is less “business” and more human. Why? Because people buy from brands they trust, from brands that they feel understands their needs, and from brands they can relate to.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

\"email-press-release\"<\/a><\/p>\n

To \u201chumanize your brand\u201d means you must leverage emotions.<\/h6>\n

Talk to your audience like they are friends. And it means that you understand them deeply; probably better than they understand themselves.<\/p>\n

Take a look at some simple things you can do to humanize your brand and build a stronger connection with your audience:<\/h4>\n

Converse with Your Audience<\/strong><\/h5>\n

Think about the difference between these two approaches. One company schedules social media posts in advance. They upload a week\u2019s worth of posts and then turn their attention to other activities. The social media marketing box has been checked.<\/p>\n

The other company uploads a post engages with followers and influencers, and immediately responds to comments, shares, and mentions on social media.<\/p>\n

What do you think creates stronger relationships and connections?<\/h6>\n

If you\u2019re leaning toward the company that engages with social media followers and has real-time conversations, you\u2019d be correct. It\u2019s vital to show your audience that you appreciate and want to engage.<\/p>\n

Create a Personality<\/strong><\/h5>\n

Brands can, and should, have a personality. You can be kind and gentle, empowered, funny, and so much more.<\/p>\n

Consider creating a persona for your company.<\/h6>\n

That persona should have human traits and behaviors. Then communicate those traits and behaviors in your online and in-person communications.\u00a0 Laughing, crying, and even empowering your customers creates a strong \u2013 and human \u2013 connection with them. Again, we buy from companies that we trust, and you can bet that people tend to trust companies more when they feel they\u2019re relatable.<\/p>\n

Leverage Emotions<\/strong><\/h5>\n

Remember that your prospects are experiencing real emotions when they are trying to resolve their problems. They\u2019re frustrated, overwhelmed, angry, hopeful, eager, motivated and so much more. Leverage those emotions in your content, advertising, and in communications.<\/p>\n

Understand what your prospects are feeling; identify those emotions. Doing so forges a strong, and trusting relationship.<\/h6>\n

If you\u2019re looking to build trust, increase conversions, and increase your customer\u2019s life with you, then it\u2019s time to look at how you can build stronger connections. It all goes back to being more human and strengthening relationships with your audience by communicating human characteristics. Is a business human? No. Is it run by humans? Absolutely. Remember that.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

If you want your prospects and audience to connect with you, you have to create a brand that is less …<\/p>\n","protected":false},"author":3,"featured_media":3881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[184,910,646],"class_list":["post-3880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-brand-awareness-with-press-release","tag-branding-your-press-release","tag-building-your-brand-with-press-release"],"acf":[],"yoast_head":"\nHow to Build a Brand that Connects (Humanize Your Brand) | Newswire<\/title>\n<meta name=\"description\" content=\"Huminizing your brand is essential. 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