![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\nWhen it comes to content marketing, there are essentially three distinct types of media:<\/h6>\n\n- Owned Media<\/li>\n
- Earned Media<\/li>\n
- Paid Media<\/li>\n<\/ul>\n
Owned Media Is Your Content<\/strong><\/h4>\nOwned media is fairly easy to understand. If you publish it on your blog or social media, it\u2019s owned media. It is owned by you. You blog posts, email messages, articles, white papers, case studies etc.\u2026 those are all owned media.<\/p>\n
Earned or Paid? What\u2019s the Difference?<\/strong><\/h4>\nEarned Media is media that is shared by a third party.<\/h5>\n
When you publish a tweet online and it\u2019s shared by five industry influencers, that\u2019s earned media. It is when your content is shared by others. It\u2019s also when someone talks about you online. So, let\u2019s say that your happy customer posts a review online. That\u2019s earned media. When an unhappy customer tweets about your business, that\u2019s earned media too. The \u201cthird party\u201d component is what makes it earned media.<\/p>\n
Paid Media is coverage that you\u2019ve paid for. It\u2019s the ad space you purchased on a website or the sponsored post on Facebook. That\u2019s paid media. It\u2019s advertising.<\/p>\n
What You Need to Know to Leverage Earned and Paid<\/strong><\/h4>\nControl<\/strong><\/h5>\nWith Paid Media you have all the control.<\/h6>\n
You are paying for the placement, you\u2019ve created the content and message, and you can stop or start the ability to see or experience the message. With earned media, you have very little control. A third party is talking about you online. It can be positive,negative, or take on a life of its own. How you respond to earned media matters. Create a response plan to deal with earned media, positive and negative. And implement systems to track earned media so you\u2019re notified the moment someone begins talking about you online.<\/p>\n
Communication<\/strong><\/h5>\nWhen you have paid media, you create a linear path to your company.<\/h6>\n
They read the ad, they click the link, they visit a page you created specifically for them and they take action, or they don\u2019t. With earned media, the path isn\u2019t linear. Earned media requires an increased level of communication with your consumers on their preferred social channels. It means understanding your message and being ready, willing, and able to talk to your consumers when they reach out to you.<\/p>\n
Cost<\/strong><\/h5>\nGenerally speaking, earned media is free media. Therefore, you can\u2019t say that for paid media. That being said, earned media does require systems and staff to manage communications and responses. It also requires a solid branding and content marketing strategy.<\/p>\n
All three types of media play an important role in the marketing of your business. Keep in mind the main differences and what\u2019s required for each type. A stronger focus on earned media can be what it takes to get your business to the next level.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Like there are different media channels, there are different types of media. An example of a media channel is Facebook …<\/p>\n","protected":false},"author":3,"featured_media":3874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[685,693,686],"class_list":["post-3873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-press-releases-for-media-pickup","tag-connecting-with-media","tag-earned-media-through-press-releases"],"acf":[],"yoast_head":"\n
Earned Media vs. Paid Media, 3 Things You Need to Know | Newswire<\/title>\n<meta name=\"description\" content=\"Understand the differnece betwen "Earned Media" and "Paid Media" to better grow your business. You might just be needing one over the other.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/earned-media-vs-paid-media-3-things-you-need-to-know\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earned Media vs. Paid Media, 3 Things You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Understand the differnece betwen "Earned Media" and "Paid Media" to better grow your business. 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Owned Media Is Your Content<\/strong><\/h4>\nOwned media is fairly easy to understand. If you publish it on your blog or social media, it\u2019s owned media. It is owned by you. You blog posts, email messages, articles, white papers, case studies etc.\u2026 those are all owned media.<\/p>\n
Earned or Paid? What\u2019s the Difference?<\/strong><\/h4>\nEarned Media is media that is shared by a third party.<\/h5>\n
When you publish a tweet online and it\u2019s shared by five industry influencers, that\u2019s earned media. It is when your content is shared by others. It\u2019s also when someone talks about you online. So, let\u2019s say that your happy customer posts a review online. That\u2019s earned media. When an unhappy customer tweets about your business, that\u2019s earned media too. The \u201cthird party\u201d component is what makes it earned media.<\/p>\n
Paid Media is coverage that you\u2019ve paid for. It\u2019s the ad space you purchased on a website or the sponsored post on Facebook. That\u2019s paid media. It\u2019s advertising.<\/p>\n
What You Need to Know to Leverage Earned and Paid<\/strong><\/h4>\nControl<\/strong><\/h5>\nWith Paid Media you have all the control.<\/h6>\n
You are paying for the placement, you\u2019ve created the content and message, and you can stop or start the ability to see or experience the message. With earned media, you have very little control. A third party is talking about you online. It can be positive,negative, or take on a life of its own. How you respond to earned media matters. Create a response plan to deal with earned media, positive and negative. And implement systems to track earned media so you\u2019re notified the moment someone begins talking about you online.<\/p>\n
Communication<\/strong><\/h5>\nWhen you have paid media, you create a linear path to your company.<\/h6>\n
They read the ad, they click the link, they visit a page you created specifically for them and they take action, or they don\u2019t. With earned media, the path isn\u2019t linear. Earned media requires an increased level of communication with your consumers on their preferred social channels. It means understanding your message and being ready, willing, and able to talk to your consumers when they reach out to you.<\/p>\n
Cost<\/strong><\/h5>\nGenerally speaking, earned media is free media. Therefore, you can\u2019t say that for paid media. That being said, earned media does require systems and staff to manage communications and responses. It also requires a solid branding and content marketing strategy.<\/p>\n
All three types of media play an important role in the marketing of your business. Keep in mind the main differences and what\u2019s required for each type. A stronger focus on earned media can be what it takes to get your business to the next level.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Like there are different media channels, there are different types of media. An example of a media channel is Facebook …<\/p>\n","protected":false},"author":3,"featured_media":3874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[685,693,686],"class_list":["post-3873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-press-releases-for-media-pickup","tag-connecting-with-media","tag-earned-media-through-press-releases"],"acf":[],"yoast_head":"\n
Earned Media vs. Paid Media, 3 Things You Need to Know | Newswire<\/title>\n<meta name=\"description\" content=\"Understand the differnece betwen "Earned Media" and "Paid Media" to better grow your business. You might just be needing one over the other.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/earned-media-vs-paid-media-3-things-you-need-to-know\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earned Media vs. Paid Media, 3 Things You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Understand the differnece betwen "Earned Media" and "Paid Media" to better grow your business. 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Earned Media is media that is shared by a third party.<\/h5>\n
When you publish a tweet online and it\u2019s shared by five industry influencers, that\u2019s earned media. It is when your content is shared by others. It\u2019s also when someone talks about you online. So, let\u2019s say that your happy customer posts a review online. That\u2019s earned media. When an unhappy customer tweets about your business, that\u2019s earned media too. The \u201cthird party\u201d component is what makes it earned media.<\/p>\n
Paid Media is coverage that you\u2019ve paid for. It\u2019s the ad space you purchased on a website or the sponsored post on Facebook. That\u2019s paid media. It\u2019s advertising.<\/p>\n
What You Need to Know to Leverage Earned and Paid<\/strong><\/h4>\nControl<\/strong><\/h5>\nWith Paid Media you have all the control.<\/h6>\n
You are paying for the placement, you\u2019ve created the content and message, and you can stop or start the ability to see or experience the message. With earned media, you have very little control. A third party is talking about you online. It can be positive,negative, or take on a life of its own. How you respond to earned media matters. Create a response plan to deal with earned media, positive and negative. And implement systems to track earned media so you\u2019re notified the moment someone begins talking about you online.<\/p>\n
Communication<\/strong><\/h5>\nWhen you have paid media, you create a linear path to your company.<\/h6>\n
They read the ad, they click the link, they visit a page you created specifically for them and they take action, or they don\u2019t. With earned media, the path isn\u2019t linear. Earned media requires an increased level of communication with your consumers on their preferred social channels. It means understanding your message and being ready, willing, and able to talk to your consumers when they reach out to you.<\/p>\n
Cost<\/strong><\/h5>\nGenerally speaking, earned media is free media. Therefore, you can\u2019t say that for paid media. That being said, earned media does require systems and staff to manage communications and responses. It also requires a solid branding and content marketing strategy.<\/p>\n
All three types of media play an important role in the marketing of your business. Keep in mind the main differences and what\u2019s required for each type. A stronger focus on earned media can be what it takes to get your business to the next level.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Like there are different media channels, there are different types of media. An example of a media channel is Facebook …<\/p>\n","protected":false},"author":3,"featured_media":3874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[685,693,686],"class_list":["post-3873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-press-releases-for-media-pickup","tag-connecting-with-media","tag-earned-media-through-press-releases"],"acf":[],"yoast_head":"\n
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With Paid Media you have all the control.<\/h6>\n
You are paying for the placement, you\u2019ve created the content and message, and you can stop or start the ability to see or experience the message. With earned media, you have very little control. A third party is talking about you online. It can be positive,negative, or take on a life of its own. How you respond to earned media matters. Create a response plan to deal with earned media, positive and negative. And implement systems to track earned media so you\u2019re notified the moment someone begins talking about you online.<\/p>\n
Communication<\/strong><\/h5>\nWhen you have paid media, you create a linear path to your company.<\/h6>\n
They read the ad, they click the link, they visit a page you created specifically for them and they take action, or they don\u2019t. With earned media, the path isn\u2019t linear. Earned media requires an increased level of communication with your consumers on their preferred social channels. It means understanding your message and being ready, willing, and able to talk to your consumers when they reach out to you.<\/p>\n
Cost<\/strong><\/h5>\nGenerally speaking, earned media is free media. Therefore, you can\u2019t say that for paid media. That being said, earned media does require systems and staff to manage communications and responses. It also requires a solid branding and content marketing strategy.<\/p>\n
All three types of media play an important role in the marketing of your business. Keep in mind the main differences and what\u2019s required for each type. A stronger focus on earned media can be what it takes to get your business to the next level.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Like there are different media channels, there are different types of media. An example of a media channel is Facebook …<\/p>\n","protected":false},"author":3,"featured_media":3874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[685,693,686],"class_list":["post-3873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-press-releases-for-media-pickup","tag-connecting-with-media","tag-earned-media-through-press-releases"],"acf":[],"yoast_head":"\n
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Generally speaking, earned media is free media. Therefore, you can\u2019t say that for paid media. That being said, earned media does require systems and staff to manage communications and responses. It also requires a solid branding and content marketing strategy.<\/p>\n
All three types of media play an important role in the marketing of your business. Keep in mind the main differences and what\u2019s required for each type. A stronger focus on earned media can be what it takes to get your business to the next level.<\/p>\n