![\"get-started-newsroom\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\")
<\/a><\/p>\nThis being the case, there are several key elements every press release headline must have if you want to boost your chances of getting media pickups.<\/p>\n
It must be concise<\/strong><\/p>\n Most press release distribution services and search engines only show from 45 to 65 characters (letters, punctuation, and spaces) in a headline. Learning how to write a short, sharp headline that grabs attention is an essential skill.<\/p>\n It needs keywords<\/strong><\/p>\n Keywords give clues as to what the story is about. It also makes your headline and press release more searchable.<\/p>\n An emotional pull<\/strong><\/p>\n There should be some human connection in the headline, whether it be a surprise, empathy or another emotion. News is great, but human interest stories can capture both the mind and the heart and get you more media pickups.<\/p>\n Easy to read<\/strong><\/p>\n Keep the words and punctuation simple. There\u2019s no need to use fancy language when ordinary words will do.<\/p>\n Watch out for double meanings<\/strong><\/p>\n Sometimes what we write can seem very clear to us in our own minds, but have a completely different meaning to others. Especially if we leave out punctuation. \u201cPolice Help Dog Bite Victim,\u201d sounds as if the police were biting the person, as well. It should be a dog-bite victim with a hyphen.<\/p>\n \u201cBritish Push Bottles Up Germans,\u201d is a famous headline from World War II. The British were not torturing Germans with bottles. The hyphen is missing. Bottles-up means to trap them.<\/p>\n Think dramatic<\/strong><\/p>\n For example, a decrease in jobs at a factory could be a cut or a slash. The decrease is fine, but it lacks the emotional connection and drama. However, don\u2019t overdo it. There is a tendency towards, \u201cYou won\u2019t believe this!\u201d type headlines which are making everything sound hugely important when in many cases it is mere trivia.<\/p>\n Think about the essentials that need to be conveyed in the story<\/p>\n The 6Ws of journalism are:<\/strong><\/p>\n This is used as a checklist to make sure nothing important is left out of the story. It can also help you construct your headlines, which will usually contain who and what, and possibly when:<\/p>\n Avoid an alphabet soup<\/strong><\/p>\n Don\u2019t use too many acronyms unless they are going to be clearly understood, such as CDC:<\/p>\n Use emotive words<\/strong><\/p>\n If we look at the two headlines above, we can see \u2018not letting up\u2019 and \u2018high levels of activity\u2019 suggest this is a very bad flu season. In the second headline, \u2018triggered\u2019 and \u2018massive\u2019 is designed to fill readers with awe.<\/p>\n Your headline is the most important part of your press release that you will ever write. It needs to be …<\/p>\n","protected":false},"author":3,"featured_media":4665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[776,454,748],"class_list":["post-3857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-creating-an-effective-headline","tag-great-press-release-headline-ideas","tag-headline-tutorial"],"acf":[],"yoast_head":"\n\n
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Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"