{"id":3833,"date":"2024-05-17T12:09:09","date_gmt":"2024-05-17T16:09:09","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3833"},"modified":"2024-05-17T12:09:11","modified_gmt":"2024-05-17T16:09:11","slug":"how-to-make-the-most-of-your-press-release-sub-headline","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-make-the-most-of-your-press-release-sub-headline","title":{"rendered":"How to Write Fantastic Sub-Headlines For Press Releases"},"content":{"rendered":"<p><span data-contrast=\"auto\">In most <\/span><a href=\"https:\/\/www.newswire.com\/press-release-distribution\"><span data-contrast=\"none\">press release distribution service<\/span><\/a><span data-contrast=\"auto\"> interfaces, there&#8217;s a subheadline field you can populate. This portion of a press release provides companies with an added opportunity to capture the attention of your target audience if you craft it carefully.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this blog post you\u2019ll learn:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">What a subhead is and its purpose in a press release<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to write a press release subhead<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\">What is the subhead of a press release?<\/h2>\n<p><span data-contrast=\"auto\">The subheadline or sometimes referred to as subhead is a short summary between the press release headline and body text that provides additional context or information about the news of the campaign.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Public relations professionals use it to highlight key details, emphasize the newsworthiness of the press release, or give a brief overview of the announcement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No matter the route taken, the press release subhead is meant to grab reader attention and encourage them to read on.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s dig into these options in more detail.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2>4 reasons you should include a subheadline in your press release<\/h2>\n<h3 aria-level=\"3\">It supports the headline<\/h3>\n<p><span data-contrast=\"auto\">The subheadline supports the press release headline with more information. The subhead can clarify and also entice the reader with further details.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">It serves as a teaser<\/h3>\n<p><span data-contrast=\"auto\">The subhead can work with the headline as a teaser, to get people to read on.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Depending on the press release website, the headline <\/span><i><span data-contrast=\"auto\">and<\/span><\/i><span data-contrast=\"auto\"> subhead will be visible when shared giving your content more of a chance to capture journalist attention. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">It can appear in search engines<\/h3>\n<p><span data-contrast=\"auto\">On search engine results pages (SERPs), you\u2019lll see the headline and some text underneath. Google will create their own text in most cases, but other search engines will often use your subhead to populate this area.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">It serves as a summary of the press release<\/h3>\n<p><span data-contrast=\"auto\">Your subhead can also be a useful summary of what your press release is all about, but with just enough intrigue to get journalists to want to read the entire release.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here is one of many subhead press release examples highlighted in yellow: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"> <a href=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/02\/Newswire_Press-Release-Subheadline-Example.png\"><img decoding=\"async\" class=\"alignnone wp-image-10210 size-full\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/02\/Newswire_Press-Release-Subheadline-Example.png\" alt=\"One of Newswire's many press release subhead examples. In this image is a screenshot of a Newswire press release promoting the publication of a Smart Start Guide about the Inverted Pyramid. The press release subhead in this example is highlighted in yellow. \" width=\"2464\" height=\"1256\" \/><\/a><\/span><\/p>\n<h2 aria-level=\"2\">How do you write a subhead for a press release?<\/h2>\n<p><span data-contrast=\"auto\">Writing an effective press release subheadline requires you to succinctly summarize the main message of your campaign. This section should be clear, engaging, and complement your headline and supporting content. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some essential tips to make the most of your subhead:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">Include keywords<\/h3>\n<p><span data-contrast=\"auto\">You should include keywords in your headline and subhead. They can be related to your company, brand, niche or industry. This will help journalists and other interested readers find your content via search.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">Use emotive words<\/h3>\n<p><span data-contrast=\"auto\">The best suvheadlines can make an emotional connection with the reader. Think of the difference between decrease, cut and slash, or increase, boost, soar. Each has roughly the same meaning, but some of the words are more dramatic than others.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">Increase brand recognition<\/h3>\n<p><span data-contrast=\"auto\">Press releases are an authoritative and trust way to build brand awareness. Remember, people don\u2019t buy from brands they don\u2019t trust. Use your company name in your headline and\/or subhead to increase your brand recognition.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">Keep it brief<\/h3>\n<p><span data-contrast=\"auto\">Make every word count and aim for around 25 words in your subheadline.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\">Write the subheadline last<\/h3>\n<p><span data-contrast=\"auto\">The press release subhead adds details to clarify the headline and summarize the press release. Saving that section until last will help you effectively communicate your message with your audience. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Be clear and try to intrigue the press and public. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The headline is a promise of what they will learn. The subhead is even more of a tease and enticement to get them to read on.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In most press release distribution service interfaces, there&#8217;s a subheadline field you can populate. This portion of a press release &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[776,234,452],"class_list":["post-3833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-creating-an-effective-headline","tag-how-to-write-a-good-headline","tag-how-to-write-a-good-press-release-headline"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Subheads for Press Releases: Step-by-Step | Newswire<\/title>\n<meta name=\"description\" content=\"Learn how to create subheadlines that keep journalists hooked on your press releases and get them published, as well as get the most visibility!\" \/>\n<meta name=\"robots\" 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Sub-Headlines For Press Releases"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6","name":"Maria Marchewka","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","caption":"Maria Marchewka"},"description":"Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. 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