{"id":3770,"date":"2018-01-22T09:48:25","date_gmt":"2018-01-22T14:48:25","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3770"},"modified":"2018-12-21T10:41:39","modified_gmt":"2018-12-21T15:41:39","slug":"why-is-it-so-difficult-to-write-a-good-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release","title":{"rendered":"Why Is It So Difficult to Write a Good Press Release?"},"content":{"rendered":"

Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the basic principles behind them. Here are a few of the important points to keep in mind when crafting a great press release.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

A press release is for the press<\/strong>
\nThis may seem obvious, but many press release writers continue to produce content directed at the consumers, and which look more like ads than news stories. The target audience is journalists and other media influencers, such as prominent bloggers and thought leaders. The goal is to impress them with your information to such an extent that they will wish to \u00ecpick it up,\u00ee that is, share the information with their readers in their own publication.<\/p>\n

But first, you have to get them to read your press release.<\/p>\n

Your subject line, or headline<\/strong>
\nJournalists are busy people. You only have a few seconds to grab their attention. If you are going to pitch to them directly, this means coming up with an email subject line that will grab their attention. However, email is only about 50% deliverable. You might stand a better chance of connecting with the right media representatives by using a press release distribution service.<\/p>\n

Around 300 new press releases are issued every day in the US alone, so it can be difficult to stand out from the crowd, but the services will show your headline, and often a sub-headline, or summary of what the release is about, and it will be searchable by keywords. This means that a busy journalist eager to meet their deadline can look for content that will match their audience\u00eds needs. Your well-constructed press release could be just what they are looking for.<\/p>\n

The 6Ws<\/strong>
\nThe 6Ws are a formula used by journalists to make sure they cover the most important aspects of a news story.
\nWho
\nWhat
\nWhen
\nWhere
\nWhy
\nhoW<\/p>\n

Most press releases are written by marketers who want to outline the wonders of their great new product. Journalists want to know why the product is newsworthy. This means less sales hype and more facts.<\/p>\n

Who are you as a company, and why are you worth paying attention to? What is the new product you are launching, or event you will be hosting, when and where can people buy it, or attend, and how can it change people\u00eds lives?<\/p>\n

Examples:<\/strong><\/p>\n

Bridgestone Launches Flat-Proof, Airless Tires For Bicycles<\/em>
\nThis tells us that a reputable tire company has come up with a new type of tire that will eliminate the main problem cyclists have, getting a flat tire while riding.<\/p>\n

Kobi Garden Robot: Trims Grass, Mulches Leaves, Removes Snow<\/em>
\nThis company has created a robot that can tackle three of the most tedious tasks in maintaining a property through the different seasons.<\/p>\n

Company X\u00eds New Solar Panel Can Generate Power From Raindrops, Too<\/em>
\nSolar panels are pretty common, but this one can get energy from rainwater flowing over the panels as well. It doesn\u00edt have to be a sunny day for owners to generate power.<\/p>\n

Practice makes perfect, so think of your audience and your news and you should soon be able to write press releases that will get pickups.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the …<\/p>\n","protected":false},"author":3,"featured_media":3771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[217,671,138],"class_list":["post-3770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-how-to-write-a-good-press-release","tag-how-to-write-a-newsworthy-press-release","tag-how-to-write-a-press-release"],"acf":[],"yoast_head":"\nWhy Is It So Difficult to Write a Good Press Release? | Newswire<\/title>\n<meta name=\"description\" content=\"Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the basic principles behind them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is It So Difficult to Write a Good Press Release?\" \/>\n<meta property=\"og:description\" content=\"Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the basic principles behind them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-22T14:48:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:41:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release\",\"url\":\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release\",\"name\":\"Why Is It So Difficult to Write a Good Press Release? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg\",\"datePublished\":\"2018-01-22T14:48:25+00:00\",\"dateModified\":\"2018-12-21T15:41:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the basic principles behind them.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Is It So Difficult to Write a Good Press Release?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Is It So Difficult to Write a Good Press Release? | Newswire","description":"Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the basic principles behind them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release","og_locale":"en_US","og_type":"article","og_title":"Why Is It So Difficult to Write a Good Press Release?","og_description":"Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the basic principles behind them.","og_url":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2018-01-22T14:48:25+00:00","article_modified_time":"2018-12-21T15:41:39+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release","url":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release","name":"Why Is It So Difficult to Write a Good Press Release? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg","datePublished":"2018-01-22T14:48:25+00:00","dateModified":"2018-12-21T15:41:39+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Press releases are actually relatively easy to write, but they can challenge even the best writers who don\u00edt understand the basic principles behind them.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/magic-cube-232282_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/why-is-it-so-difficult-to-write-a-good-press-release#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Why Is It So Difficult to Write a Good Press Release?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3770"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/3771"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}