![\"email-press-release\"](\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\")
<\/a><\/p>\nIf you are going to pitch directly via email, it is important to pay attention to deliverability issues so that your emailed press release is not filtered as spam. Otherwise, even the greatest press release in the world will likely never get attention, because the journalist will never see it.<\/p>\n
Here are a few of the best ways to keep yourself out of the spam folder:<\/strong><\/h4>\n1. One email, one journalist<\/strong><\/h5>\nDo not try to send out the email as a bulk mailing with yourself as the CC and journalists on your lists as the BCCs. They will see this and know you are not making an individual approach to them. The spam filters will also see this and often get triggered because this is a classic method for sending junk email.<\/p>\n
Every email should be personally addressed to each journalist, NOT \u00ecTo Whom It May Concern:\u00ee or \u00ecDear Media Professional\u00ee. This shows careless, unprofessional work.<\/p>\n
2. Avoid free email clients when mailing<\/strong><\/h5>\nYahoo! Mail, Gmail, and Hotmail are just a few of the common email clients often used by spammers in order to send out bulk emails. Make sure you have a professional email address, such as jsmith@xyzcompany.com. You should be able to create at least 1 custom email box on your website. Or, you can get a custom box from Gmail Business for around $5 per month. A professional looking From: email address can ensure you don\u00edt get labeled as spam or deleted when the journalists start sorting through their inboxes.<\/p>\n
3. A great subject line<\/strong><\/h5>\nIt should be interesting and capture their attention right away. Some email clients will only show the first 20 to 22 characters, that is, letters and spaces, so \u00ecfront-load\u00ee your subject line with really interesting information and keywords<\/p>\n
4. Ordinary typography only,-no tricks<\/strong><\/h5>\nSome online marketers try all sorts of tricks in order to try to make their subject line stand out from the crowd. Unfortunately, many of them are spammy and will end up triggering filters.<\/p>\n
Avoid:<\/strong><\/p>\n\n- ALL CAPS<\/strong><\/li>\n
- Words like free
\nDifferent renditions of the word free, such as FREE, F-R-E-E, F*R*E*E and so on<\/li>\n<\/ul>\n5. Plain text only<\/strong><\/h5>\nA plain text only email may not look gorgeous, but it will also not trigger most spam filters. It will be only text, with no HTML code where dangerous viruses might be lurking.<\/p>\n
6. No images<\/strong><\/h5>\nImages have become a sneaky way to deliver computer viruses. Your email will either get filtered, or the image will be turned off in the email.<\/p>\n
7. No attachments<\/strong><\/h5>\nAttachments are also a hot spot for viruses and will trigger spam filters.<\/p>\n
8. One URL link<\/strong><\/h5>\nTo give them more information such as your attachments, images, video and so on, send them to a page you have created especially for your press release.<\/p>\n
9. Don’t send through your autoresponder<\/strong><\/h5>\nSome email marketing services might trigger spam filters. Send the email from your personal email address.<\/p>\n","protected":false},"excerpt":{"rendered":"
Once you have written a press release, you can distribute it through a press release distribution service, or pitch it …<\/p>\n","protected":false},"author":3,"featured_media":5567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[175,968,967],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-email-press-release","tag-prevent-email-from-being-marked-as-spam","tag-what-you-need-to-know-about-emailing-press-releases"],"acf":[],"yoast_head":"\n
How to Make Sure Your Emailed Press Release Isn't Filtered as Spam | Newswire<\/title>\n<meta name=\"description\" content=\"Make sure your email gets sent directly to a journalist's inbox, NOT to their Spam folder. With these Newswire tips and tricks, your email can get seen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Sure Your Emailed Press Release Isn't Filtered as Spam\" \/>\n<meta property=\"og:description\" content=\"Make sure your email gets sent directly to a journalist's inbox, NOT to their Spam folder. With these Newswire tips and tricks, your email can get seen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-12T13:33:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-06T19:38:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/emailblog.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\",\"name\":\"How to Make Sure Your Emailed Press Release Isn't Filtered as Spam | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/emailblog.jpeg\",\"datePublished\":\"2018-01-12T13:33:03+00:00\",\"dateModified\":\"2019-02-06T19:38:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Make sure your email gets sent directly to a journalist's inbox, NOT to their Spam folder. 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Do not try to send out the email as a bulk mailing with yourself as the CC and journalists on your lists as the BCCs. They will see this and know you are not making an individual approach to them. The spam filters will also see this and often get triggered because this is a classic method for sending junk email.<\/p>\n
Every email should be personally addressed to each journalist, NOT \u00ecTo Whom It May Concern:\u00ee or \u00ecDear Media Professional\u00ee. This shows careless, unprofessional work.<\/p>\n
2. Avoid free email clients when mailing<\/strong><\/h5>\nYahoo! Mail, Gmail, and Hotmail are just a few of the common email clients often used by spammers in order to send out bulk emails. Make sure you have a professional email address, such as jsmith@xyzcompany.com. You should be able to create at least 1 custom email box on your website. Or, you can get a custom box from Gmail Business for around $5 per month. A professional looking From: email address can ensure you don\u00edt get labeled as spam or deleted when the journalists start sorting through their inboxes.<\/p>\n
3. A great subject line<\/strong><\/h5>\nIt should be interesting and capture their attention right away. Some email clients will only show the first 20 to 22 characters, that is, letters and spaces, so \u00ecfront-load\u00ee your subject line with really interesting information and keywords<\/p>\n
4. Ordinary typography only,-no tricks<\/strong><\/h5>\nSome online marketers try all sorts of tricks in order to try to make their subject line stand out from the crowd. Unfortunately, many of them are spammy and will end up triggering filters.<\/p>\n
Avoid:<\/strong><\/p>\n\n- ALL CAPS<\/strong><\/li>\n
- Words like free
\nDifferent renditions of the word free, such as FREE, F-R-E-E, F*R*E*E and so on<\/li>\n<\/ul>\n5. Plain text only<\/strong><\/h5>\nA plain text only email may not look gorgeous, but it will also not trigger most spam filters. It will be only text, with no HTML code where dangerous viruses might be lurking.<\/p>\n
6. No images<\/strong><\/h5>\nImages have become a sneaky way to deliver computer viruses. Your email will either get filtered, or the image will be turned off in the email.<\/p>\n
7. No attachments<\/strong><\/h5>\nAttachments are also a hot spot for viruses and will trigger spam filters.<\/p>\n
8. One URL link<\/strong><\/h5>\nTo give them more information such as your attachments, images, video and so on, send them to a page you have created especially for your press release.<\/p>\n
9. Don’t send through your autoresponder<\/strong><\/h5>\nSome email marketing services might trigger spam filters. Send the email from your personal email address.<\/p>\n","protected":false},"excerpt":{"rendered":"
Once you have written a press release, you can distribute it through a press release distribution service, or pitch it …<\/p>\n","protected":false},"author":3,"featured_media":5567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[175,968,967],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-email-press-release","tag-prevent-email-from-being-marked-as-spam","tag-what-you-need-to-know-about-emailing-press-releases"],"acf":[],"yoast_head":"\n
How to Make Sure Your Emailed Press Release Isn't Filtered as Spam | Newswire<\/title>\n<meta name=\"description\" content=\"Make sure your email gets sent directly to a journalist's inbox, NOT to their Spam folder. With these Newswire tips and tricks, your email can get seen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Sure Your Emailed Press Release Isn't Filtered as Spam\" \/>\n<meta property=\"og:description\" content=\"Make sure your email gets sent directly to a journalist's inbox, NOT to their Spam folder. With these Newswire tips and tricks, your email can get seen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-12T13:33:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-06T19:38:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/emailblog.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2\",\"name\":\"How to Make Sure Your Emailed Press Release Isn't Filtered as Spam | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-make-sure-your-emailed-press-release-isnt-filtered-as-spam-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/emailblog.jpeg\",\"datePublished\":\"2018-01-12T13:33:03+00:00\",\"dateModified\":\"2019-02-06T19:38:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Make sure your email gets sent directly to a journalist's inbox, NOT to their Spam folder. 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It should be interesting and capture their attention right away. Some email clients will only show the first 20 to 22 characters, that is, letters and spaces, so \u00ecfront-load\u00ee your subject line with really interesting information and keywords<\/p>\n
4. Ordinary typography only,-no tricks<\/strong><\/h5>\nSome online marketers try all sorts of tricks in order to try to make their subject line stand out from the crowd. Unfortunately, many of them are spammy and will end up triggering filters.<\/p>\n
Avoid:<\/strong><\/p>\n\n- ALL CAPS<\/strong><\/li>\n
- Words like free
\nDifferent renditions of the word free, such as FREE, F-R-E-E, F*R*E*E and so on<\/li>\n<\/ul>\n5. Plain text only<\/strong><\/h5>\nA plain text only email may not look gorgeous, but it will also not trigger most spam filters. It will be only text, with no HTML code where dangerous viruses might be lurking.<\/p>\n
6. No images<\/strong><\/h5>\nImages have become a sneaky way to deliver computer viruses. Your email will either get filtered, or the image will be turned off in the email.<\/p>\n
7. No attachments<\/strong><\/h5>\nAttachments are also a hot spot for viruses and will trigger spam filters.<\/p>\n
8. One URL link<\/strong><\/h5>\nTo give them more information such as your attachments, images, video and so on, send them to a page you have created especially for your press release.<\/p>\n
9. Don’t send through your autoresponder<\/strong><\/h5>\nSome email marketing services might trigger spam filters. Send the email from your personal email address.<\/p>\n","protected":false},"excerpt":{"rendered":"
Once you have written a press release, you can distribute it through a press release distribution service, or pitch it …<\/p>\n","protected":false},"author":3,"featured_media":5567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[175,968,967],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-email-press-release","tag-prevent-email-from-being-marked-as-spam","tag-what-you-need-to-know-about-emailing-press-releases"],"acf":[],"yoast_head":"\n
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- \n
- ALL CAPS<\/strong><\/li>\n
- Words like free
\nDifferent renditions of the word free, such as FREE, F-R-E-E, F*R*E*E and so on<\/li>\n<\/ul>\n5. Plain text only<\/strong><\/h5>\n
A plain text only email may not look gorgeous, but it will also not trigger most spam filters. It will be only text, with no HTML code where dangerous viruses might be lurking.<\/p>\n
6. No images<\/strong><\/h5>\n
Images have become a sneaky way to deliver computer viruses. Your email will either get filtered, or the image will be turned off in the email.<\/p>\n
7. No attachments<\/strong><\/h5>\n
Attachments are also a hot spot for viruses and will trigger spam filters.<\/p>\n
8. One URL link<\/strong><\/h5>\n
To give them more information such as your attachments, images, video and so on, send them to a page you have created especially for your press release.<\/p>\n
9. Don’t send through your autoresponder<\/strong><\/h5>\n
Some email marketing services might trigger spam filters. Send the email from your personal email address.<\/p>\n","protected":false},"excerpt":{"rendered":"
Once you have written a press release, you can distribute it through a press release distribution service, or pitch it …<\/p>\n","protected":false},"author":3,"featured_media":5567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[175,968,967],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-email-press-release","tag-prevent-email-from-being-marked-as-spam","tag-what-you-need-to-know-about-emailing-press-releases"],"acf":[],"yoast_head":"\n
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