{"id":3746,"date":"2018-01-11T13:12:45","date_gmt":"2018-01-11T18:12:45","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3746"},"modified":"2019-06-06T15:25:12","modified_gmt":"2019-06-06T19:25:12","slug":"how-to-leverage-linkedin-to-get-media-attention","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-leverage-linkedin-to-get-media-attention","title":{"rendered":"How to Leverage Linkedin to Get Media Attention"},"content":{"rendered":"

With nearly 500 million members in 200 countries, LinkedIn is the world’s largest social media platform for professionals online.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

LinkedIn is a thriving business to business social media site, used by countless recruiters, human resources managers, business owners, thought leaders, marketers, and journalists. It is an important place to spend time at if you want to increase your media presence online.<\/p>\n

Content drives marketing, and LinkedIn is all about content these days, to help drive traffic, page views and meaningful connections between like-minded people interested in the same niche, industry or topic.<\/p>\n

User-generated content<\/strong>
\nAs with all social networks, you can create simple posts on LinkedIn. You can also like, comment and share.<\/p>\n

Where it really excels is in the fact that it will let you publish longer articles, and then market those articles for you by showing them to your connections, and to those interested in a particular niche. You can also join groups in order to make your niche-related content more visible.<\/p>\n

Publishing content consistently on LinkedIn is a way to build up your credibility as an expert in your niche. It does take time to grow your network, but LinkedIn\u2019s technology can connect you with past colleagues, fellow alumni, members of various professional associations, and more. Through those connections, you can connect with their connections, and so on, in an ever-widening circle.<\/p>\n

Connecting with thought leaders<\/strong>
\nLinkedIn makes it easy to connect with thought leaders by making suggestions as which top people you should follow. These can include journalists and other media influencers.<\/p>\n

Industry specific news, resources and opportunities<\/strong>
\nYour news feed will list all sorts of content, links, job openings and more, all customized to what you are interested in. This can help you track trends and keep your finger on the pulse of your niche or industry.<\/p>\n

Slideshare.net<\/strong>
\nSlideshare.net is the largest presentation sharing site in the world, the YouTube, as it were, of PowerPoint decks. You can connect your LinkedIn account to your Slideshare account, and vice versa. Every time you post a deck, you can link it to your LinkedIn profile. This is yet another way to show what you know and position yourself as an authority in your niche.<\/p>\n

Sales on LinkedIn<\/strong>
\nLinkedIn isn\u2019t as overtly commercial as other social networks, but you can certainly post links to sales pages, press releases and more. Make sure you have a good image to go with the short post you want to publish.<\/p>\n

Interact with others<\/strong>
\nTake the time to comment, like and share. You will be surprised at how much visibility you can get. Over time, this can build trust and your status within your niche.<\/p>\n

Courses<\/strong>
\nLinkedIn is also allowing members to offer courses these days, which could be a great chance to show all you know and increase your profile in your industry.<\/p>\n

LinkedIn as a search engine<\/strong>
\nLinkedIn is a search engine in its own right, and thus a great chance to see and be seen. Use hashtags and keywords to make your content and profile even more visible.<\/p>\n

If you’re not spending time on LinkedIn, it\u2019s time to create a great profile and start networking with like-minded professionals.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

With nearly 500 million members in 200 countries, LinkedIn is the world’s largest social media platform for professionals online. LinkedIn …<\/p>\n","protected":false},"author":3,"featured_media":3747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,936],"tags":[818,330,1280,1281,1516,819],"class_list":["post-3746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","category-social-media","tag-connecting-on-linkedin","tag-effective-social-media-release","tag-linkedin","tag-linkedin-marketing","tag-linkedin-tips","tag-media-on-linkedin"],"acf":[],"yoast_head":"\nHow to Leverage Linkedin to Get Media Attention | Newswire<\/title>\n<meta name=\"description\" content=\"Connect with people on LinkedIn! Of all the social media platforms, LinkedIn should be at the top of your list. 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