Types of content to publish<\/strong>
\nYou can publish:
\nSolo images
\nShort videos
\nA carousel of images, or slideshow
\nA story made up of images and video<\/p>\nStories are popular, but it is important to note that they expire within 24 hours of posting, so it is important to save them to use at a future date if you want to run the story again.<\/p>\n
You can use a keyworded hashtag, or a custom one to track your performance. For example, imagine your company sells a particular item called a BlueWidget. Use that as the hashtag.<\/p>\n
Quality Counts<\/strong>
\nThe most important part of using Instagram is to create great visuals that really grab the attention.<\/p>\nTemplate your images<\/strong>
\nDon’t just post photos on their own. Consider adding a logo and perhaps even your URL to the bottom of every image you create. In this way, if it is shared, your branding information will be right on the image.<\/p>\nBe creative<\/strong>
\nOne of the great uses for carousel photos is Before and After photos. This is a great way to depict the way using your products or services can change people\u00eds lives.<\/p>\nBe full of surprises<\/strong>
\nUse \u00ecmystery hints\u00ee or images that will lead to a surprise when they click on the image. It could be a free checklist on how to plan the perfect holiday meal or another giveaway of interest to the people in your niche.<\/p>\nPublish a variety of content<\/strong>
\nTry image, infographics, memes and more. Make them memorable and shareable.<\/p>\nFollow thought leaders in your niche<\/strong>
\nFollow the Instagram accounts of anyone at the top of your niche who could be considered very influential. Interact with their content in a non-pushy way. They might follow you in return, and even be willing to share your content.<\/p>\nCross-promote your campaigns<\/strong>
\nInstagram is popular, but even top thought leaders might have only a few hundred followers there as compared with thousands or even millions on Facebook. If you have created a great carousel, story, or surprise, don\u00edt be afraid to cross-promote it through your other social media accounts.<\/p>\nUse Instagram ads and promoted posts<\/strong>
\nIf you have a business account, you can run ads in the form of promoting your posts on Instagram. If you have a business Facebook account, you can also run your Facebook ads on Instagram.<\/p>\nFacebook has the most targeted, and therefore the most effective, pay per click ads program available, so they could be the perfect way to attract media representatives interested in your niche or industry.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Instagram is booming as a social network. Now that it is part of Facebook, it is likely to increase even …<\/p>\n","protected":false},"author":3,"featured_media":3743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[119,330,246],"class_list":["post-3741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-a-better-social-media-press-release","tag-effective-social-media-release","tag-press-release-on-instagram"],"acf":[],"yoast_head":"\n
How to Leverage Instagram to Get Media Attention | Newswire<\/title>\n<meta name=\"description\" content=\"Instagram has become one of the most popular social media platforms. Learn how to grab people's attention on Instagram in a few easy steps:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-leverage-instagram-to-get-media-attention\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage Instagram to Get Media Attention\" \/>\n<meta property=\"og:description\" content=\"Instagram has become one of the most popular social media platforms. Learn how to grab people's attention on Instagram in a few easy steps:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-leverage-instagram-to-get-media-attention\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-10T16:01:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-06T19:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-2166645_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-leverage-instagram-to-get-media-attention\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-leverage-instagram-to-get-media-attention\",\"name\":\"How to Leverage Instagram to Get Media Attention | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-leverage-instagram-to-get-media-attention#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-leverage-instagram-to-get-media-attention#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2018\/01\/instagram-2166645_1920.jpg\",\"datePublished\":\"2018-01-10T16:01:12+00:00\",\"dateModified\":\"2019-06-06T19:21:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Instagram has become one of the most popular social media platforms. 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<\/a><\/p>\n