{"id":3735,"date":"2018-01-08T11:00:32","date_gmt":"2018-01-08T16:00:32","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3735"},"modified":"2018-12-21T10:42:20","modified_gmt":"2018-12-21T15:42:20","slug":"why-branding-is-an-important-element-of-a-press-release","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/why-branding-is-an-important-element-of-a-press-release","title":{"rendered":"Why Branding Is an Important Element of a Press Release"},"content":{"rendered":"

When you think about a press release you probably think about getting your story in front of the media. That\u2019s definitely part of it. When the media \u2013 and we\u2019re talking about bloggers, magazine journalists, and reporters \u2013 cover your news story, you\u2019ll reach a much larger audience.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Getting the media to cover your story is the tricky part. Yes, you absolutely have to make sure that your press release is newsworthy. That means it\u2019s relevant to your audience, timely, and it offers some level of value to the reader.<\/p>\n

But being newsworthy may not be enough.<\/p>\n

Without branding, your press release may not be able to compete with the other news stories of the day.<\/p>\n

What is Branding?<\/strong><\/p>\n

According to the American Marketing Association, \u201cA brand is a name, term, design, symbol, or any other feature that identifies one seller\u2019s good or service as distinct from those of other sellers.\u201d Thus, branding is when you apply your brand to your company message or marketing materials.<\/p>\n

So how do you brand your press release and why?<\/strong><\/p>\n

Quite simply, branding helps create a consistent message and theme for your reader. It helps them identify who you are and what you\u2019re about. If they\u2019re familiar with you prior to reading your release, then the branding further strengthens that connection. If you\u2019re new to them, it sets the tone.<\/p>\n

The Media is a Reader Too<\/strong><\/p>\n

Think about this; when a media representative reads your press release they are not just reading it with an eye toward the value it would provide their audience. They\u2019re also reading it as a human being who may or may not be familiar with your company. Branding helps communicate and clarify your company\u2019s message. It also strengthens the story and helps the media rep cover it.<\/p>\n

So How Do You Brand in a Press Release?<\/strong><\/p>\n

First, you must know your brand\u2019s message, voice, values, and mission. Assuming you know them, then they need to be communicated consistently throughout all of your marketing content. While a press release is a relatively formal form of content, you can and should have your voice represented in it. You can do this through the information you provide, through the quotes, and also through the images you choose.<\/p>\n

Yes, you may have your logo on your press release, but your logo isn\u2019t your brand. It\u2019s simply one tool that you use to communicate your brand.<\/p>\n

A press release is quite simply a form of marketing content. The goals and objectives for the content may be different than they are for other content marketing formats and the channels and audience, but the importance of consistent branding remains the same.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

When you think about a press release you probably think about getting your story in front of the media. That\u2019s …<\/p>\n","protected":false},"author":3,"featured_media":3736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[184,940,626],"class_list":["post-3735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-brand-awareness-with-press-release","tag-branding","tag-build-a-brand-with-press-release"],"acf":[],"yoast_head":"\nWhy Branding Is an Important Element of a Press Release | Newswire<\/title>\n<meta name=\"description\" content=\"When you think about a press release you probably think about getting your story in front of the media. That\u2019s definitely part of it. 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