{"id":3732,"date":"2018-01-05T12:09:34","date_gmt":"2018-01-05T17:09:34","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3732"},"modified":"2018-12-21T10:42:20","modified_gmt":"2018-12-21T15:42:20","slug":"does-your-press-release-headline-pass-the-test-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/does-your-press-release-headline-pass-the-test-2","title":{"rendered":"Does Your Press Release Headline Pass the Test?"},"content":{"rendered":"<p>How are your press release marketing results? When it comes to effective press release marketing there are a few keys to success. The first, of course, is to make sure that the press release information is newsworthy. That is to say that it\u2019s relevant and valuable to your audience (and to the media). It\u2019s also important to have a good call to action. You want readers to visit your site, buy your product, or sign up for your information. Images and branding can also impact your press release success. However, no single press release feature has quite the power as your headline. Without a good headline, your release and your news and your call to action will never be read.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>The Headline\u2019s One Job<\/strong><\/p>\n<p>Your headline has one job. It has to inspire, motivate, or arouse interest and get people to click on it and open your press release. That\u2019s it. And while that one job seems simple, it isn\u2019t. Headlines are often the most difficult part of any content format, and that\u2019s definitely true for a press release. Why? Because there are limitations on the tactics you can use, and get away with when writing a press release.<\/p>\n<p><strong>The Press Release Has a Lofty Persona<\/strong><\/p>\n<p>The press release isn\u2019t a sales piece. It isn\u2019t a how-to article and it can\u2019t make promises. Your press release headline, therefore, cannot be sale-sy, and it can\u2019t leverage the power of words like \u201cdiscover\u201d or \u201chow to\u201d or even many other headline templates.\u00a0 Instead, your press release headline must inform the potential reader about the information in your press release, while also motivating that click. It\u2019s a tough job.<\/p>\n<p><strong>So, do your press release headlines pass the test?<\/strong><\/p>\n<ul>\n<li>Are you getting the press release open rates that you want and expect?<\/li>\n<li>Are you getting the shares and links and engagement that you want and expect?<\/li>\n<li>Do you have keywords in your press release headline and are they relevant both to your audience AND to the content?<\/li>\n<li>Does the headline accurately reflect the information in your press release?<\/li>\n<li>Is your press release headline exciting, unique, or inspiring?<\/li>\n<\/ul>\n<p>If you can answer yes to these five questions, then your headline is passing all-important tests. Keep it up. If you answered no to any of them, then there\u2019s room for improvement. Make sure to leverage analytics to help you discover what headlines are most effective for you and your PR marketing goals.<\/p>\n<h3><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>How are your press release marketing results? When it comes to effective press release marketing there are a few keys &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3733,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[776,454,234],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-creating-an-effective-headline","tag-great-press-release-headline-ideas","tag-how-to-write-a-good-headline"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Your Press Release Headline Pass the Test? | Newswire<\/title>\n<meta name=\"description\" content=\"How are your press release marketing results? When it comes to effective press release marketing there are a few keys to success. The first, of course, is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/does-your-press-release-headline-pass-the-test-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Your Press Release Headline Pass the Test?\" \/>\n<meta property=\"og:description\" content=\"How are your press release marketing results? When it comes to effective press release marketing there are a few keys to success. 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