{"id":3695,"date":"2021-11-23T10:00:00","date_gmt":"2021-11-23T15:00:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3695"},"modified":"2024-04-05T15:12:13","modified_gmt":"2024-04-05T19:12:13","slug":"how-to-write-a-press-release-summary-and-why-it-matters-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2","title":{"rendered":"How To Write A Press Release Summary And Why It Matters"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">This article was updated in November 2021.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Understanding how to write a press release summary is a valuable piece of the press release writing puzzle.\u00a0 An effective press release summary can determine whether you earn media mentions or not.\u00a0<\/span><\/p>\n<h2><strong>What is a press release summary?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A press release summary is an outline of what the reader can expect if they read your press release. <\/span><\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><b>Note: If you use a<\/b><a href=\"https:\/\/www.newswire.com\/blog\/build-brand-awareness-with-press-release-distribution\"> <b>press release distribution<\/b><\/a><b> service, there\u2019s an open text field to add a press release summary.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Think of a press release summary as an overview.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives the reader important details that&#8230;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supports the press release headline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shares extra details to add interest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And\/or confirms the topic of the press release<\/span><\/li>\n<\/ul>\n<h2><strong>Where can you find a press release summary?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A press release summary goes between the headline and the body of the press release. It\u2019s often visible in the interface of the Media Room.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.newswire.com\/resources\/smart-start-4-headline-writing-tips-for-more-clickable-content\"><span style=\"font-weight: 400;\">compelling headline<\/span><\/a><span style=\"font-weight: 400;\"> paired with an appetite-whetting summary will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help readers understand what the press release is about<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pique their curiosity to read more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In some cases, the headline and summary will be the only thing that appears in searches. With hundreds of press releases issued every day, yours will need to stand out if you want people to read and share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget! The summary also appears as the text under the link on search engine results pages.<\/span><\/p>\n<h2><b>How to Write a Press Release Summary<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re still wondering about how to write a press release summary, know the answer requires five steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support the press release headline<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide more information<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage keywords<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight newsworthiness<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pique interest<\/span><\/li>\n<\/ul>\n<h3><b>Support the press release headline<\/b><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201cBachelors Swarm the Beach at Cape Town\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first glance, you might think a group of single men looking for love flooded a sandy Cape Town beach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, the term <\/span><i><span style=\"font-weight: 400;\">bachelor <\/span><\/i><span style=\"font-weight: 400;\">has various meanings including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">an unmarried man.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a person who has been awarded a bachelor&#8217;s degree.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a fur seal, especially a young male, kept from the breeding grounds by the older males.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If this were your press release&#8217;s title, you\u2019d want to provide more details to clarify the exact meaning.<\/span><\/p>\n<h3><b>Provide more information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For example, to add clarity and context, your summary could read as follows:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe popular seal colony at False Bay, across from Seal Island, is being overrun by a record number of eager young males now that mating season has arrived. Their aggressive behavior towards each other could be a risk for beachgoers.\u201d<\/span><\/p>\n<h3><b>Leverage keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we can see from our example, for many niches and industries, the same word can mean different things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you need to provide keywords and context in your summary.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Seal,<\/span><\/i><em><span style=\"font-weight: 400;\"> males<\/span><\/em><span style=\"font-weight: 400;\">,<\/span><i><span style=\"font-weight: 400;\"> mating season<\/span><\/i><span style=\"font-weight: 400;\">,<\/span><i><span style=\"font-weight: 400;\"> aggressive behavior<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">and<\/span><i><span style=\"font-weight: 400;\"> beachgoers<\/span><\/i><span style=\"font-weight: 400;\">, are keywords that provide context behind the meaning of <em>bachelor<\/em> in the headline. Not to mention, it also includes the reason the news story is important &#8211;\u00a0 to warn visitors of what to look out for.<\/span><\/p>\n<h3><b>Highlight newsworthiness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ask yourself the following question&#8230;<\/span><i><span style=\"font-weight: 400;\">Why should someone care about this topic?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you can\u2019t answer this question, that\u2019s a sign it\u2019s time to go back to the drawing board.<\/span><\/p>\n<p><a href=\"https:\/\/www.newswire.com\/resources\/smart-start-how-to-develop-a-newsworthy-press-release\"><span style=\"font-weight: 400;\">Newsworthiness<\/span><\/a><span style=\"font-weight: 400;\"> is a catalyst to the success of your press release. Your content should give readers a reason to care. And, your summary should support that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, we understand from the summary that the seals pose a risk. So, anyone thinking of going there might either change their mind or have to be extra careful.<\/span><\/p>\n<h3><b>Pique Interest<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Write your summary last, not first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve written your press release, you&#8217;ll know exactly what you covered. Take that information and summarize the release in a sentence or two.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By saving your summary for the last step, you\u2019ll avoid introducing any new information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you\u2019re trying to catch the reader\u2019s attention. Stick to the facts, but infuse a level of curiosity to stand out in a crowded news cycle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about the value of press release distribution and how to write a press release summary, <\/span><a href=\"https:\/\/www.newswire.com\/contact\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to speak with one of our PR Strategists.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was updated in November 2021. Understanding how to write a press release summary is a valuable piece of &#8230;<\/p>\n","protected":false},"author":23,"featured_media":3698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[136,796,143],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-press-release","tag-press-release-summary","tag-press-release-writing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Press Release Summary: 5 Tips | Newswire<\/title>\n<meta name=\"description\" content=\"Understanding how to write a press release summary is a valuable piece of the press release writing puzzle.\u00a0Read on to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write A Press Release Summary And Why It Matters\" \/>\n<meta property=\"og:description\" content=\"Understanding how to write a press release summary is a valuable piece of the press release writing puzzle.\u00a0Read on to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T19:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/writing-828911_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Marchewka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Marchewka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2\",\"url\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2\",\"name\":\"How to Write a Press Release Summary: 5 Tips | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/writing-828911_1920.jpg\",\"datePublished\":\"2021-11-23T15:00:00+00:00\",\"dateModified\":\"2024-04-05T19:12:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\"},\"description\":\"Understanding how to write a press release summary is a valuable piece of the press release writing puzzle.\u00a0Read on to learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-summary-and-why-it-matters-2#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/writing-828911_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/writing-828911_1920.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Picture of a woman writing on paper with a coffee cup in the background. 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