{"id":3668,"date":"2017-12-13T09:58:40","date_gmt":"2017-12-13T14:58:40","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3668"},"modified":"2018-12-21T10:42:21","modified_gmt":"2018-12-21T15:42:21","slug":"6-elements-of-a-good-news-release-headline","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/6-elements-of-a-good-news-release-headline","title":{"rendered":"6 Elements of a Good News Release Headline"},"content":{"rendered":"

Your new release headline will make or break you in terms of how many reads you get, and therefore how many potential media pickups you may get. There are a number of elements that are essential when it comes to writing an attention-grabbing press release headline. Here are the top 6 ones to include whenever you write a press release.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

1-It should be really newsworthy<\/strong><\/p>\n

A lot of press releases are really ads in disguise, or rather dull descriptions of new companies, products, and services being launched.<\/p>\n

First-of-Its-Kind Satellite Launches to Track Earth’s Weather Like Never Before<\/em><\/p>\n

This headline shows the satellite is newsworthy and groundbreaking.<\/p>\n

Italian doctor says world’s first human head transplant ‘imminent’<\/em><\/p>\n

A human head transplant would be revolutionary if it worked. The word imminent means it will happen very soon, and we should expect to see follow-up stories to tell us how the surgery went, if the patient survived, and so on.<\/p>\n

 <\/p>\n

2-It should be informative<\/strong><\/p>\n

A headline should show it is current and can change a reader\u2019s life in some way, through them gaining new information.<\/p>\n

Best Buy Electronic \u201cDeals\u201d: How Good Are They?<\/em><\/p>\n

This headline is interesting for anyone who might plan to shop at that store, and help them evaluate whether or not they are getting good value for money.<\/p>\n

How to figure out the right time for retirement<\/em><\/p>\n

This article should be useful for anyone interested in this topic. If a new site has just launched, or a new online calculator is now available, this would also be worth mentioning in the headline.<\/p>\n

 <\/p>\n

3-It should be important\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

People are suffering from information overload, so if you are going to send out a news release, it should be for a good reason.<\/p>\n

Argentina intensifies search for missing submarine with 44 crew<\/em><\/p>\n

This headline conveys newsworthiness and an urgent race against time. Intensifies is a bit of a formal word. \u201cSteps up\u201d would convey the same idea.<\/p>\n

 <\/p>\n

4-The language should be compelling<\/strong><\/p>\n

You only have a few words to create a great impression, so choose them wisely.<\/p>\n

Prehistoric, Dinosaur-Era Shark With Insane Teeth Found Swimming Off Coast of Portugal<\/em><\/p>\n

This headline would lure anyone who is interested in prehistoric times, dinosaurs, or sharks. Again, the information is unique and special, not average and ordinary.<\/p>\n

Massive fire rips through apartment building<\/em><\/p>\n

The words massive and rips suggest the violence and devastation of the fire.<\/p>\n

 <\/p>\n

5-Ask a question<\/strong><\/p>\n

Question headlines often work well because they get readers curious. They know if they read on they will find an answer.<\/p>\n

Can Brain-training Games Really Reduce Dementia Risk For Seniors?<\/em><\/p>\n

Many people are worried about dementia and Alzheimer\u2019s disease, so this could be of great interest to anyone who wanted to protect themselves.<\/p>\n

 <\/p>\n

6-\u201cSecrets\u201d headlines<\/strong><\/p>\n

Secrets are insider information or something recently discovered and not commonly known.<\/p>\n

Squirrels could hold secret to preventing brain damage for stroke patients<\/em><\/p>\n

For the many people who suffer from stroke, lessening the risk of brain damage would be worth reading about.<\/p>\n

Value Investor John Huber Reveals His Secrets<\/em><\/p>\n

People interested in investing would love to get tips from an expert.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Your new release headline will make or break you in terms of how many reads you get, and therefore how …<\/p>\n","protected":false},"author":3,"featured_media":3669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[776,454,164],"class_list":["post-3668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-creating-an-effective-headline","tag-great-press-release-headline-ideas","tag-how-to-write-a-killer-headline"],"acf":[],"yoast_head":"\n6 Elements of a Good News Release Headline | Newswire<\/title>\n<meta name=\"description\" content=\"Your new release headline will make or break you in terms of how many reads you get, and therefore how many potential media pickups you may get. 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