{"id":3665,"date":"2017-12-12T10:06:21","date_gmt":"2017-12-12T15:06:21","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3665"},"modified":"2018-12-21T10:42:21","modified_gmt":"2018-12-21T15:42:21","slug":"the-benefits-of-a-strong-media-kit-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2","title":{"rendered":"The Benefits of a Strong Media Kit"},"content":{"rendered":"<p>A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were covering a story or when you were pitching a story. Today, it\u2019s a packet of information that\u2019s available digitally on your website. You can keep it private so that it\u2019s not available to the general public, or you can add it as a public tab on your website. The choice is up to you.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-create-a-newsroom\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/get-started-newsroom-e1467064747237.png\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p>A media kit usually contains several foundational pieces, which include (but are not limited to):<\/p>\n<ul>\n<li>Contact details for company employees<\/li>\n<li>Information about your company\u2019s products and services<\/li>\n<li>Information about your company\u2019s history and mission<\/li>\n<li>Press releases<\/li>\n<li>Images (including your company logo)<\/li>\n<li>Testimonials from clients<\/li>\n<li>Reports of your company\u2019s sales and statistics<\/li>\n<li>Frequently asked questions and answers<\/li>\n<li>Lists of notable clients, awards, and accolades<\/li>\n<li>Case studies, white papers, and other notable publications.<\/li>\n<\/ul>\n<p>It may look like a lot of work, but once it\u2019s put together, the benefits are worth the effort.<\/p>\n<ol>\n<li><strong>Control over your message.<\/strong> You can change your media kit to match the needs and wants of the media representatives you\u2019re reaching out to. For example, you may have a separate media kit for print journalists than you do for bloggers or online reporters. It also gives you control over the message you want the media to understand and communicate.<\/li>\n<li><strong>It\u2019s a time saver.<\/strong> It\u2019s much easier to compile all the necessary information once and to have it ready for any journalist or media representative who needs it. Instead of frantically trying to pull something together, you\u2019re prepared, professional, and much more likely to get your story covered.<\/li>\n<li><strong>It ups your odds.<\/strong> If you want your story to be covered, you have a much better chance of getting it covered if you have pulled together a professional media kit. Journalists, reporters, and bloggers are busy and they\u2019re on a schedule. They\u2019re crunched for time and the mere fact that you have a kit that provides them with the majority of the information they need helps convince them to cover your story and talk about your company.<\/li>\n<\/ol>\n<p>It should also be said that a media kit isn\u2019t something that you necessarily want to set and forget. As you have new press releases, new products launched, new people added to your organization, and new information to share, you\u2019ll want to update your media kit. If you don\u2019t have a kit prepared, start planning what you want to include now and get started.<\/p>\n<h3><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,642,962],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-earning-media-attention","tag-what-is-a-media-kit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Benefits of a Strong Media Kit | Newswire<\/title>\n<meta name=\"description\" content=\"A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of a Strong Media Kit\" \/>\n<meta property=\"og:description\" content=\"A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-12T15:06:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2\",\"url\":\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2\",\"name\":\"The Benefits of a Strong Media Kit | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg\",\"datePublished\":\"2017-12-12T15:06:21+00:00\",\"dateModified\":\"2018-12-21T15:42:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Benefits of a Strong Media Kit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Benefits of a Strong Media Kit | Newswire","description":"A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2","og_locale":"en_US","og_type":"article","og_title":"The Benefits of a Strong Media Kit","og_description":"A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were","og_url":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-12-12T15:06:21+00:00","article_modified_time":"2018-12-21T15:42:21+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2","url":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2","name":"The Benefits of a Strong Media Kit | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg","datePublished":"2017-12-12T15:06:21+00:00","dateModified":"2018-12-21T15:42:21+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent to the media when they were","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/12\/workplace-2303851_1920.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/the-benefits-of-a-strong-media-kit-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"The Benefits of a Strong Media Kit"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3665"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/3667"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}