{"id":3596,"date":"2017-11-17T09:40:33","date_gmt":"2017-11-17T14:40:33","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3596"},"modified":"2018-12-21T10:42:21","modified_gmt":"2018-12-21T15:42:21","slug":"4-common-earned-media-marketing-mistakes-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/4-common-earned-media-marketing-mistakes-and-how-to-avoid-them","title":{"rendered":"4 Common Earned Media Marketing Mistakes and How to Avoid Them"},"content":{"rendered":"

Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your business online. Now that mention can be anything from a tweet with your brand name in the tweet or a link. It can also be sharing your content on Facebook, or even posting a picture with your products on Instagram. Earned media is powerful because consumers tend to trust recommendations and information from their peers. It has shown to have better results than traditional advertising. And while many companies know the benefits of earned media, they\u2019re making mistakes with their strategy and tactics. Let\u2019s explore the most common mistakes and discuss how to remedy them.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Ignoring Earned Media<\/strong><\/p>\n

Okay, so the first, and potentially the biggest, mistake you can make as a company is to ignore earned media. Sure, you\u2019re probably getting earned media, but maybe it\u2019s not a formal element of your marketing strategy or marketing plan. This is a mistake. When you put in place goals, objectives, and measurable outcomes, you can then plan and assess your results. You can better leverage this tactic when you integrate it into your overall marketing strategy.<\/p>\n

Not Promoting Your Content<\/strong><\/p>\n

You have exceptional content, right? You have content that builds your brand, drives traffic, boost authority and credibility. This is exactly what you want and need for earned media. However, if you\u2019re not promoting your content then you\u2019re not going to have the earned media results that you could have. You\u2019re missing out on opportunities. When you publish something online, promote the heck out of it. You have to let people know about your amazing content. Publish a blog post? Share the post on Facebook, link to it in your email newsletter, and tweet an interesting fact or quote with a link to the post.<\/p>\n

Not Responding in A Timely Manner to Earned Media<\/strong><\/p>\n

When someone talks about you online, respond immediately. In real time is best, but at least respond on the same day. This is relatively easy to set up. You can create alerts that notify you of when someone mentions you online. Hire a VA or a media assistant to respond to shares, comments, posts and so on. Engage, thank the person or website that talked about your business, and build your community.<\/p>\n

Not Promoting Earned Media<\/strong><\/p>\n

If you receive positive mentions, reviews, or other earned media, it pays to promote it. For example, if someone shares a positive review of your company, you might share it on Twitter or in your email newsletter. Getting earned media is a huge opportunity; leverage it by sharing and promoting it on your various marketing channels.<\/p>\n

Not Making It Easy for Readers<\/strong><\/p>\n

Finally, make sure that promoting you is as easy as possible. For example, you might include tweets right in the content of your posts. You can also invite people to share earned media by holding a photo contest or making it fun to talk about your company online. Get creative and look at your company\u2019s information from your reader\u2019s perspective. What can you do to make earned media as easy as possible?<\/p>\n

Earned media as part of your marketing strategy is a must in this day and age. It\u2019s competitive out there, and getting positive online word of mouth can be a game changer. Start creating a solid earned media marketing strategy today.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your …<\/p>\n","protected":false},"author":3,"featured_media":3597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,936],"tags":[762,638,640],"class_list":["post-3596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-social-media","tag-earned-media-placement","tag-getting-earned-media","tag-the-importance-of-earned-media"],"acf":[],"yoast_head":"\n4 Common Earned Media Marketing Mistakes and How to Avoid Them | Newswire<\/title>\n<meta name=\"description\" content=\"Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your business online. 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