{"id":3570,"date":"2017-11-09T07:40:45","date_gmt":"2017-11-09T12:40:45","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3570"},"modified":"2018-12-21T10:42:21","modified_gmt":"2018-12-21T15:42:21","slug":"what-is-bought-owned-and-earned-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media","title":{"rendered":"What Is Bought, Owned, And Earned Media?"},"content":{"rendered":"

When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels. Before you can create your own media strategy, it\u2019s important to fully understand your options.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Bought Media<\/strong><\/p>\n

Bought or paid media is perhaps the easiest to understand. It\u2019s media exposure that you\u2019ve paid for. A Facebook advertisement, for example, is a paid media. Paid media serves as a proven method for promoting your content and driving exposure. Social media platforms like Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. Choosing where to focus your attention, and dollars, depends on where your target audience is the most active and engaged with your brand.<\/p>\n

Owned Media<\/strong><\/p>\n

Owned media is also straightforward and easy to grasp. In fact, you\u2019ve likely been leveraging owned media since you launched your business, day one. Owned media is content you\u2019re in full control of. It\u2019s all the content you\u2019ve created, including your blog, website, emails, and social media messages.<\/p>\n

Owned media is powerful because it encompasses a variety of formats, ranging from white papers to blog posts or infographics. The goal for owned media, generally, is to pull prospects into and through your sales funnel. You\u2019re providing value and encouraging action.<\/p>\n

Earned Media<\/strong><\/p>\n

Earned media is often overcomplicated. Actually, it\u2019s quite simple. Earned media is exposure you\u2019ve earned through word of mouth. That word of mouth can be anything from a celebrity endorsement to a Facebook follower sharing a quote from your post with their readers and followers. It can be a retweet or a published interview in a trade magazine. It\u2019s recognition that you\u2019ve received as a result of your content and marketing efforts.<\/p>\n

Earned media helps drive traffic and leads. It builds awareness, credibility, and authority in your industry and amongst your audience.<\/p>\n

Working All Three<\/strong><\/p>\n

As you can see from simply looking at the fundamental definitions of each type of media, they play an integral role in your success. They support one another. For example, you\u2019ll have better owned media results if you also explore and leverage earned media. And certainly, a degree of paid or bought media can also add fuel to your marketing fire.<\/p>\n

As you explore your marketing and content strategy, take a look at how you can find a workable balance between these three types of media. Leverage your strengths and opportunities with media to grow your business.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety …<\/p>\n","protected":false},"author":3,"featured_media":3571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[762,686,720],"class_list":["post-3570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-earned-media-placement","tag-earned-media-through-press-releases","tag-how-to-get-earned-media"],"acf":[],"yoast_head":"\nWhat Is Bought, Owned, And Earned Media? | Newswire<\/title>\n<meta name=\"description\" content=\"When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Bought, Owned, And Earned Media?\" \/>\n<meta property=\"og:description\" content=\"When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-09T12:40:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1698\" \/>\n\t<meta property=\"og:image:height\" content=\"1131\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media\",\"name\":\"What Is Bought, Owned, And Earned Media? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg\",\"datePublished\":\"2017-11-09T12:40:45+00:00\",\"dateModified\":\"2018-12-21T15:42:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg\",\"width\":1698,\"height\":1131},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Bought, Owned, And Earned Media?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Bought, Owned, And Earned Media? | Newswire","description":"When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media","og_locale":"en_US","og_type":"article","og_title":"What Is Bought, Owned, And Earned Media?","og_description":"When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels.","og_url":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-11-09T12:40:45+00:00","article_modified_time":"2018-12-21T15:42:21+00:00","og_image":[{"width":1698,"height":1131,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media","url":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media","name":"What Is Bought, Owned, And Earned Media? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg","datePublished":"2017-11-09T12:40:45+00:00","dateModified":"2018-12-21T15:42:21+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/11\/iStock_000017120534_Medium.jpg","width":1698,"height":1131},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/what-is-bought-owned-and-earned-media#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"What Is Bought, Owned, And Earned Media?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3570"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/3571"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}