{"id":3560,"date":"2017-11-07T06:47:27","date_gmt":"2017-11-07T11:47:27","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3560"},"modified":"2018-12-21T10:42:21","modified_gmt":"2018-12-21T15:42:21","slug":"6-things-that-make-a-story-newsworthy","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/6-things-that-make-a-story-newsworthy","title":{"rendered":"6 Things That Make a Story Newsworthy"},"content":{"rendered":"

Any press release, story idea, or media pitch has to be compelling to both the journalist or media rep you\u2019re trying to sell, and the audience you\u2019re striving to connect with. That means it has to be \u201cnewsworthy.\u201d Now you\u2019ve probably heard that term often. To be newsworthy means that it must be relevant and timely. But there\u2019s still a lot of confusion. So let\u2019s take a look at what makes a story newsworthy.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

    \n
  1. An Issue<\/strong><\/li>\n<\/ol>\n

    A story is newsworthy if you\u2019re covering an issue that impacts a large number of people. Now this issue or problem should be something that your company\u2019s products or services, or your information, resolves. It\u2019s not enough to say, \u201chey, we have a problem, here\u2019s the problem.\u201d You also have to show how you\u2019re able to resolve it.<\/p>\n

      \n
    1. A New Solution<\/strong><\/li>\n<\/ol>\n

      Speaking of issues and problems, if you have a new solution for an old problem, that is always newsworthy. It might be a development or update on a current issue, or a resolution to that issue. Keep in mind that the problem still needs to be timely. If it isn\u2019t a problem that is relevant to people, then your new solution won\u2019t matter.<\/p>\n

        \n
      1. A Hot Button Issue<\/strong><\/li>\n<\/ol>\n

        Controversy is almost always newsworthy; however, you have to be careful with this tactic. If you can present a solid argument for your opinion or thoughts on a conflict or controversy, then go for it. If you\u2019re concerned that your argument isn\u2019t strong or that you may lose some credibility by taking a position, then look for another way to approach your newsworthy status.<\/p>\n

          \n
        1. New Information<\/strong><\/li>\n<\/ol>\n

          If you have new research, statistics, or results, then that\u2019s a fantastic reason to issue a press release. The information is timely, and presumably it\u2019s relevant to your audience, and therefore it\u2019s newsworthy. Any time you have access to compelling or informative research, leverage it into a press release.<\/p>\n

            \n
          1. Personal Interest Story<\/strong><\/li>\n<\/ol>\n

            Now these don\u2019t come along often. However, if you have a good \u201cpeople\u201d story, then you\u2019ll have readers and the media\u2019s attention. What\u2019s a good personal interest story? You know the themes of a good story; rags to riches, a triumph against the odds, a hero story, and so on. If you have a customer or an employee that does something amazing, leverage it into a newsworthy story and press release.<\/p>\n

              \n
            1. Local Connection<\/strong><\/li>\n<\/ol>\n

              Every time something big happens in the world, if there\u2019s a statewide or community connection, you\u2019ll see it covered on the news. Why? Because people care. It helps people connect to situation. You can use the same tactic. If you have a local connection to a much bigger story, write a press release. It\u2019s news.<\/p>\n

              The next time you\u2019re sitting down to plan or write a press release, ask yourself if it\u2019s newsworthy. Does it fit into one of these six scenarios? Does it impact lives and is the information timely? If so, then your story is solid.<\/p>\n

              Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

              Any press release, story idea, or media pitch has to be compelling to both the journalist or media rep you\u2019re …<\/p>\n","protected":false},"author":3,"featured_media":3562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[188,469,208],"class_list":["post-3560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-create-a-newsworthy-press-release","tag-creating-a-newsworthy-story-with-your-press-release","tag-effective-storytelling-with-press-releases"],"acf":[],"yoast_head":"\n6 Things That Make a Story Newsworthy | Newswire<\/title>\n<meta name=\"description\" content=\"Any press release, story idea, or media pitch has to be compelling to both the journalist or media rep you\u2019re trying to sell, and the audience you\u2019re\" \/>\n<meta name=\"robots\" content=\"index, follow, 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