{"id":3549,"date":"2017-11-03T07:08:27","date_gmt":"2017-11-03T11:08:27","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3549"},"modified":"2018-12-21T10:42:21","modified_gmt":"2018-12-21T15:42:21","slug":"10-tips-to-make-your-press-release-more-reader-friendly","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/10-tips-to-make-your-press-release-more-reader-friendly","title":{"rendered":"10 Tips to Make Your Press Release More Reader Friendly"},"content":{"rendered":"

Press releases get a bad rap. People generally don\u2019t want to read them, and while it\u2019s great that the media still uses them, it\u2019d be wonderful if your audience of prospects would also be interested in your press release information. Now one of the reasons that people tend to click away when they see the words, \u201cpress release,\u201d is that they just aren\u2019t eye catching. They often look heavy and dry. There are simple steps that you can take to make your press release more reader-friendly; not only for the general public, but also for media representatives. It\u2019s a win\/win, and the tips are easy to implement.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

    \n
  1. Subheadings<\/strong> \u2013 Add subheadings to your press release to break up the content and help the reader see the transition in ideas. Subheadings are a good place for relevant keywords.<\/li>\n
  2. Bullet points or numbers<\/strong> \u2013 When you leverage lists in your press release it not only makes it easier to read, it makes the value of the content apparent.<\/li>\n
  3. Quotes<\/strong> \u2013 Quotes add interest to a press release. They give it personality. And you can separate quotes from your other content by using text boxes, italics, bold or other formatting to provide visual interest and separation.<\/li>\n
  4. Short paragraphs<\/strong> \u2013 short paragraphs help your reader move through the content. It\u2019s difficult to read lengthy blocks of content and it\u2019s just not necessary. Keep your paragraphs to five sentences or fewer.<\/li>\n
  5. Images<\/strong> \u2013 Images add interest and credibility to your content. You can use graphs and charts, photos, memes, cartoons, infographics \u2013 just about any type of visual content. Studies have also shown that press releases with images are shared more often. And if you make the images social media friendly, you may find them being engaged with online.<\/li>\n
  6. Video<\/strong> \u2013 There are a good number of research studies showing that the media really do respond better when a press release contains a video. Not any video of course; it has to be relevant to your press release. Use video to expand on the information in your release and to build your brand.<\/li>\n
  7. Good grammar and spelling<\/strong> \u2013 There\u2019s nothing more distracting for some readers than an error. Don\u2019t make them. Have someone edit and proofread your content.<\/li>\n
  8. Facts and data<\/strong> \u2013 Facts add credibility and interest. Use them well. Write your press release first and then go back and insert quality data where it makes your information stronger.<\/li>\n
  9. Credible sources<\/strong> \u2013 Always source your information.<\/li>\n
  10. Relevant to your reader!<\/strong> \u2013 Finally, make sure the content that you publish in your press release is interesting, newsworthy, and relevant to your reader. If not, then it doesn\u2019t matter how visually appealing the content is; they won\u2019t read it. Yet, good information can overcome a number of visual hurdles.<\/li>\n<\/ol>\n

    Easy enough, right? Integrate these ten tips in your press releases and watch your clicks and shares increase. Take it a step further and make them social media friendly with buttons that support liking, sharing, commenting and more.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Press releases get a bad rap. People generally don\u2019t want to read them, and while it\u2019s great that the media …<\/p>\n","protected":false},"author":3,"featured_media":3550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[662,678,216],"class_list":["post-3549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-amplify-your-press-release","tag-better-press-release-tips","tag-press-reiease-writing"],"acf":[],"yoast_head":"\n10 Tips to Make Your Press Release More Reader Friendly | Newswire<\/title>\n<meta name=\"description\" content=\"Press releases get a bad rap. 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