{"id":3540,"date":"2017-10-04T13:06:21","date_gmt":"2017-10-04T17:06:21","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3540"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"three-ways-to-win-over-the-media-online","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online","title":{"rendered":"Three Ways to Win Over the Media Online"},"content":{"rendered":"

Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships, with the goal of obtaining or earning media coverage for your business. It\u2019s a long game. It takes time to build relationships and develop trust and credibility with the media. However, with a few proven tactics, you can shorten your timeframe and get to the good part \u2013 positive press and PR for your company.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Winning Over the Media<\/strong><\/p>\n

    \n
  1. A Solid Foundation<\/strong> \u2013 Grabbing media attention is one thing. You can do that with a catchy headline, a value-driven tip or tidbit of information strategically shared, or by making a promise. However, building a relationship is another. That takes trust and earned credibility. When someone grabs your attention, what do you do? Chances are you head to their blog or website and you read their other content. If their content is great, then you take further action. If their content isn\u2019t, then you forget about them. Media representatives go through the same process. They\u2019ll go to your blog or website. They\u2019ll look at your other content. If you have a solid content foundation, they\u2019ll remember you, they\u2019ll engage, and the relationship process moves along quickly. Look at your existing content. If it needs to be taken up a level, start that process now, before you begin your media outreach efforts.<\/li>\n
  2. Consistency<\/strong> \u2013 How awkward is it when you meet someone and they say to you \u201cWe\u2019ve met before\u201d and you have no recollection of it? Pretty awkward, right? It\u2019s happened to everyone. But after a few meetings you remember them. It\u2019s about consistency. Generally speaking, most people need to see a brand or a person three times before they are able to create a solid memory. That requires consistency. To win over the media, they first have to remember you. Make sure that once you begin the engagement and relationship-building process, you stick with it. Create a plan to engage with them daily or a certain number of times each week and follow through. Help them remember who you are.<\/li>\n
  3. Always Offer Value<\/strong> \u2013 \u201cGreat post\u201d is perhaps one of the most annoying comments a person can receive. It offers no value (other than perhaps an ego fluffing) and it doesn\u2019t further the conversation. When you engage with the media, or for that rate when you engage with anyone online, make sure you\u2019re offering value. Opinions aren\u2019t valuable. Information is.<\/li>\n<\/ol>\n

    If you want your media outreach plan to succeed, you have to be strategic about it. Know who you\u2019re targeting, what they like, and how they engage. Have a solid content foundation and continue to build on it with consistent and valuable information.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media …<\/p>\n","protected":false},"author":3,"featured_media":3541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,685,693],"class_list":["post-3540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-better-press-releases-for-media-pickup","tag-connecting-with-media"],"acf":[],"yoast_head":"\nThree Ways to Win Over the Media Online | Newswire<\/title>\n<meta name=\"description\" content=\"Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Ways to Win Over the Media Online\" \/>\n<meta property=\"og:description\" content=\"Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-04T17:06:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online\",\"url\":\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online\",\"name\":\"Three Ways to Win Over the Media Online | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg\",\"datePublished\":\"2017-10-04T17:06:21+00:00\",\"dateModified\":\"2018-12-21T15:42:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg\",\"width\":1920,\"height\":1313},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three Ways to Win Over the Media Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Three Ways to Win Over the Media Online | Newswire","description":"Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online","og_locale":"en_US","og_type":"article","og_title":"Three Ways to Win Over the Media Online","og_description":"Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships,","og_url":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-10-04T17:06:21+00:00","article_modified_time":"2018-12-21T15:42:22+00:00","og_image":[{"width":1920,"height":1313,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online","url":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online","name":"Three Ways to Win Over the Media Online | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg","datePublished":"2017-10-04T17:06:21+00:00","dateModified":"2018-12-21T15:42:22+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Looking for ways to grab media attention and hold it? Media outreach is the process of engaging with key media representatives and building relationships,","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/10\/chess-1483735_1920-1.jpg","width":1920,"height":1313},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/three-ways-to-win-over-the-media-online#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Three Ways to Win Over the Media Online"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3540"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/3541"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}