{"id":3530,"date":"2017-09-29T07:34:32","date_gmt":"2017-09-29T11:34:32","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3530"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"importance-of-a-unique-selling-point-media-outreach","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/importance-of-a-unique-selling-point-media-outreach","title":{"rendered":"Importance of a Unique Selling Point \u2013 Media Outreach"},"content":{"rendered":"

Media outreach is a simple marketing and public relations tactic, in theory. You build relationships with targeted media representatives. They cover your company. You grow your business. Easy, right? Yet capturing the media\u2019s attention, and building that necessary relationship, is often more difficult than you might imagine.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

Go Back to the Beginning<\/strong><\/p>\n

There are some identifiable steps in any media outreach strategy and plan. One of the first is to identify the media reps that you want to target. It\u2019s the research phase, and it\u2019s generally where most media outreach plans begin. However, if you\u2019ve done your research and you know with 99% certainty that you\u2019re targeting the right folks, then it\u2019s time to take a bigger step backward. It\u2019s time to evaluate your USP.<\/p>\n

Is Your USP Working for You?<\/strong><\/p>\n

Your USP, or Unique Selling Point, is one of the cornerstones of your marketing strategy. It can be a difficult concept for some to fully grasp. I like this explanation from Kissmetrics, USP \u201cis what your business stands for. It\u2019s what sets your business apart from others because of what your business makes a stand about. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you\u2019re known for.\u201d<\/p>\n

It\u2019s part of your brand, it\u2019s what makes you different from your competition, and it\u2019s why someone will buy from you instead of another company.<\/p>\n

A few examples\u2026<\/p>\n

Avis \u2013 We\u2019re number two, we work harder.<\/p>\n

Dominos \u2013 We deliver fresh hot pizza in under 30 minutes or it\u2019s free.<\/p>\n

Everlane Apparel \u2013 \u201cKnow your factories. Know your costs. Always ask why.\u201d<\/p>\n

Why Is Your USP Important for Your Media Outreach?<\/p>\n

It\u2019s what differentiates you from everyone else. It\u2019s what makes you interesting to write about. Keep in mind that every media representative has an audience to create content for. They have to appeal to that audience. And honestly, if your USP isn\u2019t strong enough, if you blend in with the other companies they might cover, then you\u2019re going to be easy to ignore.<\/p>\n

Creating Your USP<\/strong><\/p>\n

One of the best pieces of advice when exploring ideas and options for your unique selling point, or proposition, is to answer the question, \u201cWhat stops people from buying my product or service?\u201d<\/p>\n

Is it price? Is it simplicity? Is it a guarantee? Where is their uncertainty? What can you do that connects with your audience (and the media) personally?<\/p>\n

The Next Steps<\/strong><\/p>\n

If you evaluate your USP and believe it to be strong and representative of who you are, then check your consistency. Are you consistently communicating that USP to the media and to your audience? If your media outreach isn\u2019t getting you the results you wanted, or expected, it\u2019s time to explore why. It\u2019s time to look at your USP.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Media outreach is a simple marketing and public relations tactic, in theory. You build relationships with targeted media representatives. They …<\/p>\n","protected":false},"author":3,"featured_media":3531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,693,686],"class_list":["post-3530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-connecting-with-media","tag-earned-media-through-press-releases"],"acf":[],"yoast_head":"\nImportance of a Unique Selling Point \u2013 Media Outreach | Newswire<\/title>\n<meta name=\"description\" content=\"Media outreach is a simple marketing and public relations tactic, in theory. You build relationships with targeted media representatives. 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