{"id":3521,"date":"2017-09-26T07:00:42","date_gmt":"2017-09-26T11:00:42","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3521"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness","title":{"rendered":"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness"},"content":{"rendered":"

Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you increase that exposure and awareness.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

    \n
  1. Automate What You Can<\/strong> \u2013 Media outreach can be a time-consuming process. You could honestly stay on social media all day long, and of course get nothing else done. Leverage technology. Set up alerts and notifications so that you know when a media contact has published online. Automate regular posts on your page as well, so you\u2019re consistently providing value.<\/li>\n
  2. Focus Your Efforts<\/strong> \u2013 Don\u2019t try to appeal to every single reporter within a hundred-mile radius. Choose two, or three, and focus your attention on them.<\/li>\n
  3. Be Brief<\/strong> \u2013 Adding value on social media doesn\u2019t require a 100-page manifesto. You can add value with a simple tweet.<\/li>\n
  4. Measure Results<\/strong> \u2013 This isn\u2019t always easy with media outreach, but put in place analytics and systems to measure what you can. Quantifiable data can be a tremendous asset.<\/li>\n
  5. Educate Yourself<\/strong> \u2013 Know what you\u2019re talking about and only share information that you know is valuable (and accurate). You can blow your media outreach with one mistake.<\/li>\n
  6. Research Your Target<\/strong> \u2013 Know who your media target\u2019s audience is and what they want, need, and like online. Then provide that type of interaction and information. It\u2019s truly important, and a better use of your time, to provide focused information to key media targets.<\/li>\n
  7. Personalize<\/strong> \u2013 Whether you\u2019re pitching a story idea to your local newspaper reporter or you\u2019re connecting with someone on Facebook, it\u2019s important to be personal. This is where your research is important. Find ways to personalize your message so your recipient knows that you pay attention and that your relationship with them is important to you.<\/li>\n
  8. Remember It\u2019s a Long Game<\/strong> \u2013 Media outreach doesn\u2019t happen overnight. It\u2019s a process and it requires deliberate focus, strategy, and patience. It really is about relationship building. Journalists not only have to think you have a story, they need to know that you\u2019re reliable, trustworthy, and credible. They have their reputation and their audience to protect.<\/li>\n
  9. Broaden Your Scope<\/strong> \u2013 Focus on different types of media representatives. For example, bloggers are different than industry publications. The more diverse your focus, the wider your audience.<\/li>\n
  10. Use Brand Ambassadors<\/strong> \u2013 Make your audience your brand ambassadors. You\u2019ll obtain a much wider reach if you inspire user-generated content and endorsements. Get your customers and audience excited to talk about you.<\/li>\n<\/ol>\n

    Begin at the top of this list and chip away at it. With each new tip or tactic, you\u2019ll see your brand awareness increase and your relationship with the media improve. It takes time and it\u2019s worth it.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. …<\/p>\n","protected":false},"author":3,"featured_media":3522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[168,685,132],"class_list":["post-3521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-better-media-relations","tag-better-press-releases-for-media-pickup","tag-media-outreach-tips"],"acf":[],"yoast_head":"\nTen Easy Ways to Improve Your Media Outreach and Increase Awareness | Newswire<\/title>\n<meta name=\"description\" content=\"Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness\" \/>\n<meta property=\"og:description\" content=\"Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T11:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1201\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness\",\"url\":\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness\",\"name\":\"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg\",\"datePublished\":\"2017-09-26T11:00:42+00:00\",\"dateModified\":\"2018-12-21T15:42:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg\",\"width\":1920,\"height\":1201},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness | Newswire","description":"Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness","og_locale":"en_US","og_type":"article","og_title":"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness","og_description":"Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you","og_url":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-09-26T11:00:42+00:00","article_modified_time":"2018-12-21T15:42:22+00:00","og_image":[{"width":1920,"height":1201,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness","url":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness","name":"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg","datePublished":"2017-09-26T11:00:42+00:00","dateModified":"2018-12-21T15:42:22+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Want to get more from your media outreach? When the media speaks about you and your company, your audience grows. The following ten tips will help you","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/09\/profits-1953616_1920.jpg","width":1920,"height":1201},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/ten-easy-ways-to-improve-your-media-outreach-and-increase-awareness#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Ten Easy Ways to Improve Your Media Outreach and Increase Awareness"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3521"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/3522"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}