{"id":3518,"date":"2017-09-25T07:00:47","date_gmt":"2017-09-25T11:00:47","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3518"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"tactics-to-build-positive-relationships-with-the-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/tactics-to-build-positive-relationships-with-the-media","title":{"rendered":"Tactics to Build Positive Relationships with the Media"},"content":{"rendered":"

Building relationships with key media targets is a good way to grow your business. It\u2019s tremendously powerful to have an industry blogger, journalist, or social media influencer mention your brand online. You\u2019re connected to a larger and dedicated audience. But this isn\u2019t a tactic for the impatient or those who want instant results overnight. It\u2019s about building positive relationships with the media. Here\u2019s how:<\/p>\n

\"email-press-release\"<\/a><\/p>\n

    \n
  1. Engage consistently<\/strong> \u2013 Showing up on their feed and commenting once a month isn\u2019t the best way to build a relationship. Engage with your targeted media rep at least once a week, more often if possible.<\/li>\n
  2. Engage in a timely manner<\/strong> \u2013 Responding to a post that\u2019s a week old won\u2019t help you become a memorable brand or connection. Use tools like Hootsuite to monitor your targets. Know when they post or engage online so that you can become part of the conversation.<\/li>\n
  3. Offer Value<\/strong> \u2013 Make sure that everything you say online to your chosen media rep offers value to them and\/or their audience.<\/li>\n
  4. No Expectations<\/strong> \u2013 Don\u2019t make your value contingent on them reciprocating. When you offer value or a free trial or a product demonstration, give it freely without any strings attached.<\/li>\n
  5. Promote them<\/strong> \u2013 Share their posts and content on your feed, assuming it\u2019s valuable and relevant to your audience. You can also quote them in your content and cite your source by including link to their articles or posts.<\/li>\n
  6. Research and Learn<\/strong> \u2013 Know who you\u2019re engaging with. Read what they\u2019ve written, and research your mutual contacts (if there are any). Make sure that the comments and content you share with them are relevant and personal. If they think you\u2019re sharing the same information with ten other people, they won\u2019t likely be interested.<\/li>\n
  7. Be In it for the Long Haul<\/strong> \u2013 Relationships aren\u2019t built overnight. Don\u2019t expect them to be with the media either. Be patient. Take your time and build a quality relationship that will last.<\/li>\n
  8. Provide Collateral Material<\/strong> \u2013 When you pitch a story idea to the media, make sure that you provide them with as much additional information as possible. Make it easy for them to cover your news and to engage their audience.<\/li>\n
  9. Follow Through<\/strong> \u2013 If you say you\u2019re going to do something, follow through on it. Make sure that you are true to your word. Whether it\u2019s sending information or responding to a question, follow through.<\/li>\n
  10. Reach Out in Other Ways<\/strong> \u2013 It\u2019s easy to respond to a comment on a blog or social media. But what about sending an email, picking up the phone, or using snail mail? Connecting in other ways will set you apart.<\/li>\n<\/ol>\n

    If you integrate these tips and tactics into your media outreach, your results will dramatically improve. Get focused, start engaging, and reap the rewards.<\/p>\n

    Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

    Building relationships with key media targets is a good way to grow your business. It\u2019s tremendously powerful to have an …<\/p>\n","protected":false},"author":3,"featured_media":3519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach"],"acf":[],"yoast_head":"\nTactics to Build Positive Relationships with the Media | Newswire<\/title>\n<meta name=\"description\" content=\"Building relationships with key media targets is a good way to grow your business. 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