{"id":3501,"date":"2017-09-18T07:40:49","date_gmt":"2017-09-18T11:40:49","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3501"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"3-signs-youre-on-the-wrong-track-with-your-influencer-marketing-efforts","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/3-signs-youre-on-the-wrong-track-with-your-influencer-marketing-efforts","title":{"rendered":"3 Signs You\u2019re on the Wrong Track with your Influencer Marketing Efforts"},"content":{"rendered":"

If you\u2019re engaging in influencer marketing, congratulations. You\u2019re ahead of the pack and embracing all the power that this tactic has to offer. However, you may not be getting the results that you\u2019re capable of. Let\u2019s look at some signs that you\u2019re on the wrong track so you can take steps to correct them.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

    \n
  1. No Responses<\/strong> \u2013 If you don\u2019t get regular responses from your influencer marketing engagement, then you may be on the wrong track. For example, if you write what you believe to be a thoughtful response to a social media post and you get radio silence from not only the influencer but the other commenters, then something may be amiss.<\/li>\n<\/ol>\n

    Take a step back. Is this the right influencer for you? Is this the right audience? If you answer yes to both, then look at your comment. Is it too complicated? Off target? If no one responds, it\u2019s a sure sign that something is wrong. Assess and correct.<\/p>\n

      \n
    1. No New Traffic<\/strong> \u2013 Ideally, you\u2019re occasionally including links in your comments and posts, and you\u2019re also tracking your analytics. If those links aren\u2019t getting clicked on and if your traffic isn\u2019t increasing, at least on the days you engage, then something is off. Perhaps the influencer\u2019s audience isn\u2019t the right audience for you, or perhaps your call to action and comments aren\u2019t connecting with them.<\/li>\n
    2. Deleted and\/or Blocked<\/strong> \u2013 Okay, if an influencer deletes your comments or blocks you (or unfollows you) it\u2019s a huge red flag. Chances are you\u2019ve done something or said something that makes them want to separate from you. It\u2019s imperative that you determine what you did so that you can either make amends or make sure to not do it again with other influencers.<\/li>\n<\/ol>\n

      What would be so heinous that someone would block you or delete your comments? Well, blatant marketing, offensive comments, or unethical business practices are a few that will make people want to separate from you. It may also be a misunderstanding. Repair what you can. Even if you can\u2019t repair the relationship, it\u2019s a good idea to try.<\/p>\n

      Industry influencers have large audiences that listen to them. The last thing you want is for one to speak negatively about you online. The goal is quite the opposite, you want positive promotion and brand mentions. Be on your best and most authentic behavior when engaging online.<\/p>\n

      When leveraging influencer marketing, it\u2019s important to be strategic. Plan your responses, track your results, and make changes when necessary. It can be a powerful tactic when it\u2019s done correctly.<\/p>\n

      Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

      If you\u2019re engaging in influencer marketing, congratulations. You\u2019re ahead of the pack and embracing all the power that this tactic …<\/p>\n","protected":false},"author":3,"featured_media":3503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[937,585,950],"class_list":["post-3501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-benefit-from-influencer-marketing","tag-content-marketing-that-works","tag-influencer-marketing-tips"],"acf":[],"yoast_head":"\n3 Signs You\u2019re on the Wrong Track with your Influencer Marketing Efforts | Newswire<\/title>\n<meta name=\"description\" content=\"If you\u2019re engaging in influencer marketing, congratulations. You\u2019re ahead of the pack and embracing all the power that this tactic has to offer. However,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/3-signs-youre-on-the-wrong-track-with-your-influencer-marketing-efforts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Signs You\u2019re on the Wrong Track with your Influencer Marketing Efforts\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re engaging in influencer marketing, congratulations. You\u2019re ahead of the pack and embracing all the power that this tactic has to offer. 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