{"id":3498,"date":"2017-09-15T07:19:48","date_gmt":"2017-09-15T11:19:48","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3498"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"how-important-is-your-online-presence-for-attracting-media-representatives","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-important-is-your-online-presence-for-attracting-media-representatives","title":{"rendered":"How Important Is Your Online Presence for Attracting Media Representatives?"},"content":{"rendered":"<p>Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. While you should create strategies and execution plans for both, it\u2019s also important to realize that there is tremendous overlap between your online presence and your ability to attract the media to your organization\u2019s stories and brand.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-create-a-newsroom\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/get-started-newsroom-e1467064747237.png\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>Your Content Foundation<\/strong><\/p>\n<p>Imagine getting an intriguing and valuable message from a company. You want to learn more so you head to their website and it\u2019s less than interesting or valuable. What decision do you make as a consumer? Chances are, you click away. That\u2019s exactly what any media representative will do if you don\u2019t have a solid content foundation across multiple channels. Journalists, bloggers, and other media reps are researchers. One good pitch isn\u2019t going to be enough generally to grab media attention. You have to have good solid content to back it up.<\/p>\n<p><strong>Consistent Message and Branding<\/strong><\/p>\n<p>Do you have a brand story and a consistent message? Make sure that not only are you sharing valuable content across social media sites and your blog, but that you\u2019re also communicating a consistent brand message. Who are you and what is your company about? Make sure that message is clear in all your content. This will help the media find you and connect with you. If they\u2019re confused about your message, they\u2019re too busy to take the time to try to figure it out.\u00a0 Make it easy and clear.<\/p>\n<p><strong>Steady Flow of Fresh Content<\/strong><\/p>\n<p>Are you a credible expert in your industry? Do you regularly share fresh, timely, and relevant content online? If not, then it\u2019s time to start. You have to be active and engaged online to attract media attention. It\u2019s not enough to have a solid backlog of content. You have to be publishing on a regular basis.<\/p>\n<p><strong>Visual Content Rules<\/strong><\/p>\n<p>The media, and everyone else it seems, truly responds to visual content. Video, infographics, and other visual content do a great job of reaching a large audience and attracting the media. Try to integrate visual content into your editorial calendar.<\/p>\n<p><strong>Speaking of Editorial Calendar<\/strong><\/p>\n<p>If you don\u2019t have one, create one. It\u2019s a detailed look at what you\u2019re publishing, when you\u2019re publishing it, and your desired goals. It may also include links, keywords, and other relevant information. Share this calendar with your press and PR team. It\u2019ll help them engage and share content with the media to not only attract attention, but also build relationships with them.<\/p>\n<p>Your online presence is essential to your media outreach and PR success. Start integrating the two today. You\u2019ll have better results and it\u2019s a great way to get more from your content.<\/p>\n<h3><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. While you &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14],"tags":[952,693,642],"class_list":["post-3498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","tag-attracting-media-representatives","tag-connecting-with-media","tag-earning-media-attention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Important Is Your Online Presence for Attracting Media Representatives? | Newswire<\/title>\n<meta name=\"description\" content=\"Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. While you should create strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/how-important-is-your-online-presence-for-attracting-media-representatives\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important Is Your Online Presence for Attracting Media Representatives?\" \/>\n<meta property=\"og:description\" content=\"Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. 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