{"id":3491,"date":"2017-09-13T06:49:24","date_gmt":"2017-09-13T10:49:24","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3491"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"what-you-should-know-about-press-release-distribution","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution","title":{"rendered":"What You Should Know about Press Release Distribution"},"content":{"rendered":"<p>If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the resources, benefits, and functions that today\u2019s press release distribution services can provide, not using a service means missing out. It\u2019s a vital component of an effective press and PR strategy, and should be integrated into your general distribution tactics.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-send-press-releases-via-email\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Email-image.png\" alt=\"email-press-release\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p><strong>The Basics of Press Release Distribution<\/strong><\/p>\n<p>When you write a press release you distribute it in many ways. You:<\/p>\n<ul>\n<li>Upload it onto your website and\/or media page<\/li>\n<li>Send it to your chosen media representatives<\/li>\n<li>Email it to your subscriber list<\/li>\n<li>Share it on social media<\/li>\n<\/ul>\n<p>And maybe, just maybe, you leverage a distribution service.<\/p>\n<p><strong>Distribution Services Have Changed<\/strong><\/p>\n<p>Just a few short years ago, a press release distribution service offered businesses the ability to push a button and reach hundreds of news media outlets. They were low cost or free. People used this type of service to not only get their press release out onto the internet, but also to get a boost in their SEO. It used to be that a link to a press release has a positive impact on SEO rankings.<\/p>\n<p>This is no longer the case, and it caused many people to turn away from distribution services. This is a mistake. Today\u2019s press release distribution offers:<\/p>\n<p><strong>The Ability to Reach Thousands of Media Outlets Around the Globe<\/strong><\/p>\n<p>You\u2019re no longer limited. Quality press release distribution offers access to major and minor media outlets around the world. If you want to get your press release to a trade publication in Spain, you can. If you want to hit local papers, you can. If you want your release to go to the big players in national media coverage, you can do that too.<\/p>\n<p>Today\u2019s press release distribution gives you the power to pick and choose who you want to reach, and the choices are seemingly endless.<\/p>\n<p><strong>The Ability to Connect Via Social Media<\/strong><\/p>\n<p>You can also leverage social media press release functionality and services. This means more shares, engagement, and a larger audience. This also means a better shot at getting the attention of the media, who regularly turn to social media to find story ideas and to learn about their audience and industry.<\/p>\n<p><strong>The Ability to Fine Tune with Analytics<\/strong><\/p>\n<p>No marketing effort should be implemented without analytics, and that includes press release distribution and marketing. Quality services offer distribution, so you can identify what tactics are working and which ones you want to improve or let go of.<\/p>\n<p><strong>Additional Services<\/strong><\/p>\n<p>Some services offer writing, editing, and other press release creation and distribution services. If you\u2019re not taking advantage of today\u2019s PR distribution technology and services, then you\u2019re missing out on a powerful tool and tactic to grow your business.<\/p>\n<h3><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[88,261,200],"class_list":["post-3491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-benefits-of-online-press-release-distribution","tag-distributing-a-press-release","tag-press-release-distribution-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Should Know about Press Release Distribution | Newswire<\/title>\n<meta name=\"description\" content=\"If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the resources, benefits, and functions that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Should Know about Press Release Distribution\" \/>\n<meta property=\"og:description\" content=\"If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the resources, benefits, and functions that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-13T10:49:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution\",\"url\":\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution\",\"name\":\"What You Should Know about Press Release Distribution | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg\",\"datePublished\":\"2017-09-13T10:49:24+00:00\",\"dateModified\":\"2018-12-21T15:42:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the resources, benefits, and functions that\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg\",\"width\":1500,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What You Should Know about Press Release Distribution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What You Should Know about Press Release Distribution | Newswire","description":"If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the resources, benefits, and functions that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution","og_locale":"en_US","og_type":"article","og_title":"What You Should Know about Press Release Distribution","og_description":"If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the resources, benefits, and functions that","og_url":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-09-13T10:49:24+00:00","article_modified_time":"2018-12-21T15:42:22+00:00","og_image":[{"width":1500,"height":600,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution","url":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution","name":"What You Should Know about Press Release Distribution | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg","datePublished":"2017-09-13T10:49:24+00:00","dateModified":"2018-12-21T15:42:22+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"If you haven\u2019t taken a look at press release distribution services lately, you\u2019re in for a surprise. With all the resources, benefits, and functions that","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/03\/\u56fe\u4e001.jpg","width":1500,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/what-you-should-know-about-press-release-distribution#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"What You Should Know about Press Release Distribution"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3491"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/2929"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}