{"id":3480,"date":"2017-09-08T06:55:44","date_gmt":"2017-09-08T10:55:44","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3480"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"how-to-write-press-release-headlines-that-work","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-press-release-headlines-that-work","title":{"rendered":"How to Write Press Release Headlines that Work"},"content":{"rendered":"

You put a lot of time, energy, and effort into writing your press release. Unfortunately, if the headline isn\u2019t effective, all that time and energy can go to waste. The headline has the job of grabbing attention and motivating your potential readers to click and read. Whether your readers are the media, your target audience, your customers or some other group, the headline must appeal to them and get the job done.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

So how do you write press release headlines that accomplish your primary initial objective? Let\u2019s look at a few proven tips, tactics, and strategies.<\/p>\n

#1 Be Concise<\/strong><\/p>\n

With articles, blog posts, reports, and even books and other information products, you can write long titles or headlines and can even have a descriptive and engaging subheading. That\u2019s not the case with a press release headline. Generally, you have just a few short words to get your point across.<\/p>\n

Not everyone is able to write succinctly. Here\u2019s a tip\u2026 Write your headline first without worrying about being succinct. Just write what you want to say. Then start cutting. What words can you eliminate? How can you say the same thing with more descriptive or powerful words? Pare down the headline until it is under ten words.<\/p>\n

Here\u2019s an example:<\/strong><\/p>\n

Headline Before:\u00a0<\/strong>XYZ Website Reviews the Very Best Family Movies of the Summer<\/p>\n

Headline After:<\/strong>\u00a0The Best Summer Movies for Families – Reviewed
\n#2 Know Why They Should Care<\/strong><\/p>\n

Why should your reader care about your headline? What information are you sharing, or what news are you announcing that impacts their life? This requires you to consider two key things:<\/p>\n