First Impressions Matter, But They May Not Happen When You Think They Do<\/strong><\/p>\nHave you ever met someone and then a few weeks later you meet them again and they say, \u201cIt\u2019s so nice to meet you\u201d and you\u2019re thinking, \u201cWe\u2019ve met before.\u201d This happens online all the time (and offline too).<\/p>\n
There\u2019s just so much information vying for our attention, and we meet so many people that sometimes you feel like you\u2019re making a first impression (and maybe you are). But maybe that person isn\u2019t going to remember you.<\/p>\n
With influencer marketing, you must be consistent with your engagement. You must connect with your targeted influencers on a regular basis and you must be consistent with your professionalism and value. Make sure that every impression you leave them with is a positive one.<\/p>\n
Credibility, and Trust, Take Time<\/strong><\/p>\nMany influencers are fiercely protective of their followers and their own online reputation. They\u2019re only going to recommend the best. And let\u2019s face it, that\u2019s the way it should be. If you\u2019re inconsistent with your engagement efforts it will take a lot more time to earn their trust and to position yourself as a credible expert.<\/p>\n
Think about this; would you recommend a business that you have consistently positive communications with, or one that you engage with occasionally? Chances are you\u2019re going to feel more favorably about the business that you have a consistent relationship with.<\/p>\n
Opportunities Present Themselves, You Must be Present as Well<\/strong><\/p>\nIf you only connect with your target influencers from time to time, you may miss out on key opportunities to promote your business. An influencer may ask questions, promote relevant products or services, or post on a topic that you\u2019re extremely knowledgeable about. If you\u2019re not engaging on a regular basis, you will miss these opportunities.<\/p>\n
So, What is a \u201cConsistent\u201d Basis?<\/strong><\/p>\nThere are two levels of engagement and activity that you want to consider. The first is how often you tune into the influencer to see what they\u2019re posting and who they\u2019re engaging with. That should be done daily. Stay on top of what your influencers are doing and saying online.<\/p>\n
The second is how often you post, comment, and engage online. That should be done weekly at least. However, be sure to offer value whenever the opportunity presents itself. That may be five times next week and only once the week after that.<\/p>\n
Don\u2019t let your influencer marketing efforts slip. The more you engage with your targeted influencers, the better. You\u2019ll reach your goals more quickly and have better results.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Influencer marketing is a long game. Meaning, it\u2019s generally not a tactic that provides overnight results. It takes time to …<\/p>\n","protected":false},"author":3,"featured_media":3478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[937,950,951],"class_list":["post-3477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","tag-benefit-from-influencer-marketing","tag-influencer-marketing-tips","tag-target-influencers"],"acf":[],"yoast_head":"\n
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<\/a><\/p>\n