{"id":3473,"date":"2017-09-06T08:42:12","date_gmt":"2017-09-06T12:42:12","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3473"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"the-importance-of-identifying-key-influencers","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/the-importance-of-identifying-key-influencers","title":{"rendered":"The Importance of Identifying Key Influencers"},"content":{"rendered":"

How hard do you want to work to grow your business? How many hours do you have in your day to dedicate to marketing, increasing awareness and traffic, and strengthening your brand? The truth is that for many, there just aren\u2019t enough hours in the day. They could work around the clock on marketing their business and still not reach their desired goals. There\u2019s an old, but true, saying about the importance of working smarter, not harder.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Influencer marketing is about working smarter.<\/strong><\/p>\n

Influencers are the people in your industry that your audience listen to. When they say, \u201cbuy ABC product,\u201d ABC\u2019s traffic, opt-ins, and sales go through the roof. Influencers have authority and credibility in your niche.<\/p>\n

People buy from those they believe have credibility and authority. They also buy from people they like, trust, and from those they feel they owe. Influencer marketing helps tap into these emotions.<\/p>\n

Think about this\u2026 are you more likely to buy a product if the product has been endorsed by a friend or by someone in the industry that you trust and respect? Or are you more likely to buy a product that doesn\u2019t have that endorsement? 99% of people will say they want that endorsement or referral from someone. It gives the product credibility, right?<\/p>\n

Influencer marketing helps you gain that emotional connection you need from a potential customer.<\/strong><\/p>\n

To work smarter, not harder, you can tap into the leverage these influencers have and sell more products or services, boost your traffic, increase your opt-ins, and strengthen your brand. Instead of spending countless hours striving to get the attention of new prospects, you can spend time building relationships with influencers who can then, with one social media post, get your company name in front of thousands of potential customers.<\/p>\n

Identifying Your Influencers Matters<\/strong><\/p>\n

Here\u2019s the kicker\u2026 you want to make sure that the influencers you\u2019re targeting and building relationships with are going to have a positive impact on your business. They have to have:<\/p>\n