{"id":3463,"date":"2017-09-01T08:57:40","date_gmt":"2017-09-01T12:57:40","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3463"},"modified":"2024-05-29T15:32:02","modified_gmt":"2024-05-29T19:32:02","slug":"press-release-goal-setting-101","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/press-release-goal-setting-101","title":{"rendered":"Press Release Goal Setting 101"},"content":{"rendered":"

The goal of a press release is to get media attention, right? Well, yes and no. The truth is that you\u2019ll have better results if you put a bit more thought and time into your press release goals. There are many different goals that a press release can help you accomplish, and goal setting is just the beginning.<\/p>\n

\"get-started-newsroom\"<\/a><\/p>\n

Types of Goals<\/strong><\/p>\n

Number of Reads<\/strong> \u2013 This is literally the number of people who read your press release. The more reads you have, the more people you\u2019re reaching. Makes sense, right? However, keep in mind that if you have 100,000 reads, but only 100 of them are in your target audience, you\u2019re probably missing the mark with your distribution, keywords, and targeting.<\/p>\n

Clicks<\/strong> \u2013 This is the number of people who, once they\u2019ve read your press release, click on a link in your release. Now these links can of course have different goals. If you\u2019re selling a product then the goal for the call to action may be to make a sale. You may also want to build your list or generate some type of engagement. Your goal for the press release, however, is to increase your click-through rate. The sales or opt-in goals are tracked on your web page.<\/p>\n

Conversions<\/strong> \u2013 This is where you\u2019ll measure the number of people who click and whether they actually take the action you\u2019ve asked them to. Do they buy, subscribe, or otherwise engage?<\/p>\n

Measuring Goals<\/strong><\/p>\n

There are different tools and services that you can use to measure your press release goals. First, you have to make sure that your goals are in fact measurable. A goal, \u201cto increase your reads,\u201d is vague and difficult to measure. A goal to \u201cincrease your reads by 10%,\u201d is much easier to measure.<\/p>\n

Assuming your goals are measurable, you can look at your options. Press release distribution services sometimes offer PR analytics<\/a>, and the number of reads should be included in their reports. Conversions and clicks may not be. You can also set up your web pages to be unique to your press release and then use something like Google Analytics to track the clicks to that page and the conversions.<\/p>\n

Beyond Your Initial Goal<\/strong><\/p>\n

Press release goals should be like any other goal. That is to say that they should be SMART goals; specific, measurable, attainable, relevant, and time-bound. Once you\u2019ve achieved your goal, or you\u2019ve reached your end date, make sure to assess your results, adapt your plan, and take the next step. Goals are only useful if they\u2019re part of a plan and a strategy. Press release goals are no different. Decide what you want to accomplish, create a plan to achieve it, and then see what happens. Adjust, grow, and repeat the process.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

The goal of a press release is to get media attention, right? Well, yes and no. The truth is that …<\/p>\n","protected":false},"author":3,"featured_media":3464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[89,686,522],"class_list":["post-3463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-benefits-of-a-press-release","tag-earned-media-through-press-releases","tag-press-release-goals"],"acf":[],"yoast_head":"\nPress Release Goal Setting 101 | Newswire<\/title>\n<meta name=\"description\" content=\"The goal of a press release is to get media attention, right? Well, yes and no. 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