{"id":3454,"date":"2017-08-30T10:56:50","date_gmt":"2017-08-30T14:56:50","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3454"},"modified":"2018-12-21T10:42:22","modified_gmt":"2018-12-21T15:42:22","slug":"is-your-marketing-content-too-vanilla-to-interest-the-media","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media","title":{"rendered":"Is Your Marketing Content Too Vanilla to Interest the Media?"},"content":{"rendered":"

Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers so they begin to know, trust, and value you. It needs to inform them and provide value as well. Marketing content builds your brand, drives traffic, and sometimes it makes sales and incites action.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

A good marketing content plan and editorial calendar take these goals and objectives into consideration. However, there\u2019s often a disconnect between marketing content and press and publicity. This is unfortunate because press and public relations really don\u2019t stand a chance without good content.<\/p>\n

What is Good Content?<\/strong><\/p>\n

\u201cGood content\u201d<\/strong> is defined by your reader but you, as the marketer and perhaps business owner, need to know what your reader thinks about your content. Is it good? Is it\u2026<\/p>\n

Valuable?<\/strong> Valuable content is content that leaves your reader and prospect as if they\u2019ve gained something from reading or consuming it.<\/p>\n

Informative?<\/strong> Not all content is informative, but that\u2019s one measure of value. Have you told your reader something they didn\u2019t know? Did they learn anything?<\/p>\n

Entertaining?<\/strong> Again, not all content is entertaining but, generally speaking, your reader should enjoy reading or consuming your content.<\/p>\n

Consistent with Your Brand and Message?<\/strong> Finally, your content MUST communicate a consistent message to your reader and audience. This is how bonds are forged, how trust is earned, and how brands are created and strengthened.<\/p>\n

So, Who Is Your Audience?<\/strong><\/p>\n

When planning your content it\u2019s imperative to keep in mind that your audience consists of many people. It contains:<\/p>\n

Your prospects<\/strong> \u2013 These are the people that you know are interested in what you have to offer but haven\u2019t taken any action yet.<\/p>\n

Your leads<\/strong> \u2013 People who have opted in, or who have taken some sort of step with you and your business, but haven\u2019t actually spent any money yet.<\/p>\n

Your customers<\/strong> \u2013 People who have bought from you.<\/p>\n

Influencers & Peers<\/strong> \u2013 These are the folks in and around your industry who can influence your success.<\/p>\n

The Media<\/strong> \u2013 This is one of the many ways press and PR and content marketing overlap. If the media finds your content to be too boring (too vanilla) then they won\u2019t buy in. They won\u2019t be interested in your pitches, your press releases, or any real contact with you.<\/p>\n

So How Do You Write Content that Appeals to Everyone In Your Audience?<\/strong><\/p>\n

Find your brand first and foremost. Who are you marketing to, what are you selling, and what makes you unique? Know this deep down to your core and communicate it in every marketing piece that you create. You have to create a story and a message that resonates with your target audience (your prospects, leads, and customers).<\/p>\n

If you appeal to them, then the media will be interested in you. Why? Because your audience is their audience. Your audience, the people who are interested in and buying your products and who are reading your content, are the same people who are consuming media. Build a solid following with your audience, and the media will follow.<\/p>\n

Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It …<\/p>\n","protected":false},"author":3,"featured_media":3455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[184,898,177],"class_list":["post-3454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-brand-awareness-with-press-release","tag-how-to-get-media-interested-in-your-story","tag-press-release-audience"],"acf":[],"yoast_head":"\nIs Your Marketing Content Too Vanilla to Interest the Media? | Newswire<\/title>\n<meta name=\"description\" content=\"Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Marketing Content Too Vanilla to Interest the Media?\" \/>\n<meta property=\"og:description\" content=\"Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-30T14:56:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T15:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1-540x405.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anthony Santiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anthony Santiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media\",\"url\":\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media\",\"name\":\"Is Your Marketing Content Too Vanilla to Interest the Media? | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1.jpg\",\"datePublished\":\"2017-08-30T14:56:50+00:00\",\"dateModified\":\"2018-12-21T15:42:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\"},\"description\":\"Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1.jpg\",\"width\":2560,\"height\":1699,\"caption\":\"Social media icon set in two speech bubbles communication. Vector file layered for easy manipulation and custom coloring.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Marketing Content Too Vanilla to Interest the Media?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175\",\"name\":\"Anthony Santiago\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g\",\"caption\":\"Anthony Santiago\"},\"description\":\"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.\",\"sameAs\":[\"http:\/\/www.newswire.com\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/anthony\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is Your Marketing Content Too Vanilla to Interest the Media? | Newswire","description":"Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media","og_locale":"en_US","og_type":"article","og_title":"Is Your Marketing Content Too Vanilla to Interest the Media?","og_description":"Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers","og_url":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2017-08-30T14:56:50+00:00","article_modified_time":"2018-12-21T15:42:22+00:00","og_image":[{"width":540,"height":405,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1-540x405.jpg","type":"image\/jpeg"}],"author":"Anthony Santiago","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Anthony Santiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media","url":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media","name":"Is Your Marketing Content Too Vanilla to Interest the Media? | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1.jpg","datePublished":"2017-08-30T14:56:50+00:00","dateModified":"2018-12-21T15:42:22+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175"},"description":"Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/08\/Social-media-speech-bubble-interaction1.jpg","width":2560,"height":1699,"caption":"Social media icon set in two speech bubbles communication. Vector file layered for easy manipulation and custom coloring."},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/is-your-marketing-content-too-vanilla-to-interest-the-media#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Is Your Marketing Content Too Vanilla to Interest the Media?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/20dd0db7626c09e94272db7977515175","name":"Anthony Santiago","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c379ca0b6f3a9365664e9bef497c37a7f9bf7411381eb6badbb8711b7520ac1?s=96&d=mm&r=g","caption":"Anthony Santiago"},"description":"Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.","sameAs":["http:\/\/www.newswire.com"],"url":"https:\/\/www.newswire.com\/blog\/author\/anthony"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=3454"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/3454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/3455"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=3454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=3454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=3454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}