What is Influencer Networking?<\/strong><\/p>\nAre you familiar with the term \u201cInfluencer Marketing?\u201d This is the practice of leveraging the social power a recognizable name can have on your own business growth. A very simple and powerful example of this is Oprah. If she mentions your book or product, sales go through the roof overnight. You probably have a handful of recognizable or notable people in your industry. And there are undoubtedly many people you\u2019ve never heard of who are also influencers in your industry. The key is to identify those folks, to connect with them, to build relationships and to eventually leverage those relationships into influencer marketing.<\/p>\n
The Process<\/strong><\/p>\nTo have an influencer marketing campaign requires that you have influencers working for you \u2013 and that requires relationships. That relationship-building process, including the very first contact or introduction, is called influencer networking.<\/p>\n
It requires finding the right influencers. Sure, Oprah would be awesome to connect with and could probably help boost the sales of any product or service. However, she\u2019s a pretty busy person and getting her attention may take years of challenging work. There is lower hanging fruit to grab a hold of and to leverage. These are the people with a large following in your niche and complementary niches.<\/p>\n
Finding the right influencers means spending some time doing your research. Who do people pay attention to in your industry? What blog posts and bloggers are the most popular?<\/p>\n
The next step is to get recognized. That is achieved by engaging with the influencer online in a professional, respectful, and valuable way. Offer comments, feedback, and information on their posts. Engage. Earn their respect and their trust. Make mutual friends and connect that way if possible.<\/p>\n
Make a connection. Once the influencer knows who you are, it\u2019s time to make a connection. Know what you want to get from the relationship and how you can help one another. Write your pitch and send it via email or pick up the phone and give them a call. Keep in mind it has to support their audience and provide them with some value. They will want to know how promoting your company will help them. Make sure you know the answer.<\/p>\n
Influencer networking is just the beginning of an influencer marketing strategy and process. But it\u2019s an important part of the process. Don\u2019t overlook it, don\u2019t rush it, and you\u2019ll enjoy the benefits of powerful relationships.<\/p>\n
Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"Influencer networking is a term that you may have heard in the past. You\u2019re definitely going to hear more about …<\/p>\n","protected":false},"author":3,"featured_media":3433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[937,945,944],"class_list":["post-3432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-benefit-from-influencer-marketing","tag-influencer-marketing-campaign","tag-influencer-networking"],"acf":[],"yoast_head":"\n
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<\/a><\/p>\n