{"id":3327,"date":"2017-07-18T08:34:42","date_gmt":"2017-07-18T12:34:42","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3327"},"modified":"2018-12-21T10:42:24","modified_gmt":"2018-12-21T15:42:24","slug":"what-are-they-saying-about-you-how-to-improve-your-brands-reputation","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-are-they-saying-about-you-how-to-improve-your-brands-reputation","title":{"rendered":"What Are They Saying About You? How To Improve Your Brand\u2019s Reputation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Rome wasn\u2019t built in a day, but it burned in one. <\/span><i><span style=\"font-weight: 400;\">Fun Fact: The Emperor at the time, Nero watched his city burn as he played the flute. <\/span><\/i><span style=\"font-weight: 400;\">You don\u2019t want to pull a Nero, and fiddle around as your company goes through some hardships. \u00a0While you currently may enjoy a company that is garnering nothing but rave reviews and booming social media presence, one incident can sink your reputation. A company\u2019s reputation is how they are perceived by outside sources such as competing companies, the general public, and potential investors. Your reputation as a service provider, business partner or community brand are impacted by a variety of different factors. <\/span><i><span style=\"font-weight: 400;\">An online comment that says \u201cthis company is awful\u201d could potentially outweigh the five \u201cthis company is good\u201d comments to a potential audience, investor or partner.<\/span><\/i><span style=\"font-weight: 400;\"> Negative experiences leave a lasting and far reaching impression on an undecided customer, partner or investor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with managing your reputation is you can\u2019t control what people say about you. If you did you\u2019d have a 100% approval rating. However, you can control how your reputation is shaped through a few methods. <\/span><\/p>\n<p><b>Define a Corporate Image and Live By It<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now I\u2019m saying you can\u2019t do Casual Mondays, and Taco Tuesdays and immediately lose all the fun, unique things that make your company unique. However, you should present a corporate image to the public. There are three areas in which your company can create a corporate profile.<\/span><\/p>\n<ul>\n<li><b>Mission Statement: <span style=\"font-weight: 400;\">A mission statement defines your company&#8217;s\u2019 goals, values and principles. A mission statement helps you figure what your moral obligations so you can avoid instances where hot topic issues might drive away customers. Your mission statement should also set a standard for consistent behavior from the CEO\u2019s all the way to the interns.<\/span><\/b><\/li>\n<li><strong>Media Relations:<\/strong> <span style=\"font-weight: 400;\">Think of media relations like filing those pesky taxes. There\u2019s two tenets that apply to both: timeliness and integrity. Oh, and the feeling of relief when you do it right! Timeliness is important with taxes and media releases; you want to be proactive rather than reactive. It gives the public the impression that you have it all under control and you able to weather a storm. Integrity, aka \u201cyes white lies are still lies,\u201d have the most direct relationship to your reputation. Being able to not only conduct yourself in a professional and ethical way not only assured that customers want to conduct business with you but that potential investor will want to do business with you. <\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-3330 aligncenter\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/07\/reviews-1024x682.jpg\" alt=\"\" width=\"592\" height=\"394\" \/><\/p>\n<p><b>Encourage satisfied customers to post online reviews:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Time to introduce the praise-to-criticism ratio. Harvard Business Review finds that five positive comments outweigh one negative comment. 5:1, for the mathematically inclined crowd. If the folks at Harvard are saying that, it must be true. Nonetheless, user feedback is the best way to gauge how the public perceives you.It also acts an active endorsement to forum lurkers and intrigued web surfers. It\u2019s important to encourage satisfied customers to engage with you on social media, post reviews online or even, send recommendations to friends. Each positive engagement can overwhelm, or hopefully bury that one negative Nancy that\u2019s in the comment section.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Know how to navigate through negative situations:<\/b><span style=\"font-weight: 400;\"> No one bats 1.000, but that doesn\u2019t mean you should get into a slump. If you happen to face a PR disaster, it\u2019s important to live by the acronym<strong> C.A.L.M. <\/strong><\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><img decoding=\"async\" class=\"alignright size-medium wp-image-3329\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2017\/07\/perception-300x198.jpg\" alt=\"\" width=\"300\" height=\"198\" align=\"right\" \/><\/b><b>C. C<\/b><span style=\"font-weight: 400;\">ounter any negative press, with either a public apology, statement and allow yourself to be active rather than passive. Passivity will hurt your company as your lack of action can allow you to be used as a punching bag from angry customers and opportunistic competitors.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><b><br \/>\n<\/b><b>A. <\/b><span style=\"font-weight: 400;\">Assess the damage. Are you losing partners? Have deals fallen through as a side effect? It\u2019s best to get together with you team and do damage control and figure out how to prevent current and future damage. <\/span><\/p>\n<p style=\"padding-left: 60px;\"><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>L. L<\/b><span style=\"font-weight: 400;\">isten to what is being said. You can\u2019t fix what\u2019s wrong if you don\u2019t know what\u2019s wrong. Take a time to hear the complaints; often times you\u2019ll find that upset consumers just want to feel like their pleas are being heard.<\/span><\/p>\n<p style=\"padding-left: 60px;\"><b><br \/>\n<\/b><b>M. M<\/b><span style=\"font-weight: 400;\">ove on. That being said, dwelling on a negative situation will only lower morale and create a sense of self-doubt in your decision makers. The best way to help fight back against backlash is to perform better and force the bad experience out of the general public\u2019s memory.<\/span><\/p>\n<p><b>Establish and secure partnerships:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Friends are fun, right? I have friends, and a good friend will do their best to make sure you both succeed. Developing partnership, especially mutually beneficial alliances can help improve your reputation. A partnership shows the public that you\u2019re profitable, reliable and credible. The key to partnerships and alliances are there\u2019s a shared accountability that takes place&#8211;everyone has a stake in this agreement and underperforming can cause damage to all parties involved. That\u2019s where securing your partnerships come into play. A sour partnership can create a \u201cpersona non-grata\u201d cloud over your company\u2019s head ruining any chances of being a strong brand. To avoid messy corporate breakups, act in the interest of you and your partners and reward their trust in your brand by performing strong. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re not the only one\u2019s who care about your reputation, we do too!\u00a0<\/span><\/p>\n<p><strong>About Author:<\/strong><\/p>\n<p class=\"gmail_default\">Robbie Sequeira is the Associate Editor at Newswire.com, with a Journalism degree from Franklin Pierce University. He has written articles for numerous print and online publications, and also started his own sports media organization Raven Sports Network. He is an avid sports\u00a0fan with allegiances to the Yankees, Knicks and Jets.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rome wasn\u2019t built in a day, but it burned in one. Fun Fact: The Emperor at the time, Nero watched &#8230;<\/p>\n","protected":false},"author":3,"featured_media":3328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15],"tags":[874,940,939],"class_list":["post-3327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","category-seo","tag-brand-awareness","tag-branding","tag-online-reputation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are They Saying About You? How To Improve Your Brand\u2019s Reputation | Newswire<\/title>\n<meta name=\"description\" content=\"Rome wasn\u2019t built in a day, but it burned in one. Fun Fact: The Emperor at the time, Nero watched his city burn as he played the flute. 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