{"id":3315,"date":"2017-07-12T09:11:03","date_gmt":"2017-07-12T13:11:03","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3315"},"modified":"2018-12-21T10:42:24","modified_gmt":"2018-12-21T15:42:24","slug":"how-to-choose-your-press-release-angle-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-choose-your-press-release-angle-2","title":{"rendered":"How to Choose Your Press Release Angle"},"content":{"rendered":"<p>Most press releases start with the marketing department. They have a goal or objective they want to attain, and a press release becomes part of that process and plan. Maybe there\u2019s a new promotion. Maybe you have a new product or service you\u2019re launching. Or perhaps your company has conducted some research, released a new report or taken some other notable steps.<\/p>\n<p><a href=\"http:\/\/guides.newswire.com\/guide\/how-to-write-a-press-release\/\"><img decoding=\"async\" class=\"alignright\" style=\"margin-left: 20px;\" src=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2016\/06\/Guide-Writing-Press-Release.jpg\" alt=\"get-started-newsroom\" width=\"400\" height=\"400\" align=\"right\" \/><\/a><\/p>\n<p>You know that the most critical component of any news release is that it has to be newsworthy. For the media to pick it up, for journalists to cover your story, and for your press release to do the job the marketing department is hoping it will accomplish, your story has to be newsworthy.<\/p>\n<p>Sometimes, actually quite often, it can be difficult to find the angle. To answer the question\u2026 why is this story newsworthy?<\/p>\n<p>So let\u2019s first take a look at what makes something newsworthy.<\/p>\n<ul>\n<li>It announces something<\/li>\n<li>Your audience cares about the announcement<\/li>\n<li>It\u2019s timely or on trend<\/li>\n<li>It\u2019s fresh and new \u2013 it hasn\u2019t been done before<\/li>\n<li>It\u2019s seasonal<\/li>\n<li>It has impact on your readers<\/li>\n<li>It\u2019s noteworthy \u2013 perhaps with celebrity or expert endorsements<\/li>\n<li>It\u2019s time sensitive<\/li>\n<\/ul>\n<p>The first question to ask, therefore, is \u201chow do I make my information newsworthy?\u201d The following questions can help you find your angle.<\/p>\n<p>Financial angle \u2013 For example, does your news help someone make or save money?<\/p>\n<p>Human Interest \u2013 Does it have an impact on society? Journalists often like human interest stories because they sell well.<\/p>\n<p>Social Issue \u2013 Is there a social issue that can be tied to what your news is or what your company is doing?<\/p>\n<p>Education and Information \u2013 Does your information educate or inform readers? For example, a white paper or case study may fit this type of newsworthy angle.<\/p>\n<p>Current Topics and Trends \u2013 Can you tie your information with a topic that is currently newsworthy? This may be related to industry trends, challenges, or hot topics. It can also be linked to other topical trends.<\/p>\n<p>Headlines \u2013 Is there a way that your news fits positively and productively into other topics that are making headlines?<\/p>\n<p>Unique Selling Proposition \u2013 What\u2019s unique about your information? How does it change lives or make a difference? How are you different from your competition?<\/p>\n<p>Answer the 5 W\u2019s \u2013 Who is your story about? When does the story happen? Where does it take place? Why is it relevant? And, finally, what is your story?<\/p>\n<p>Whether you\u2019re starting from scratch and creating news, or you have a news story and you\u2019re striving to make it newsworthy, finding your angle can be a bit tricky. It\u2019s a good idea to brainstorm a number of possibilities. Make a list of 5-10 potential angles. From that list, you can then narrow it down to the best option.<\/p>\n<h3><strong>Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Most press releases start with the marketing department. They have a goal or objective they want to attain, and a &#8230;<\/p>\n","protected":false},"author":3,"featured_media":2885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[188,671,620],"class_list":["post-3315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-create-a-newsworthy-press-release","tag-how-to-write-a-newsworthy-press-release","tag-make-your-press-release-newsworthy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose Your Press Release Angle | Newswire<\/title>\n<meta name=\"description\" content=\"Most press releases start with the marketing department. 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