{"id":3294,"date":"2017-07-05T08:56:00","date_gmt":"2017-07-05T12:56:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3294"},"modified":"2018-12-21T10:42:24","modified_gmt":"2018-12-21T15:42:24","slug":"how-to-write-press-release-headlines-that-speak-to-your-audience-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-write-press-release-headlines-that-speak-to-your-audience-2","title":{"rendered":"How to Write Press Release Headlines That Speak to Your Audience"},"content":{"rendered":"
    \n
  1. Know Your Audience<\/strong><\/li>\n<\/ol>\n

    Who is the audience for your press release? Your audience relates to your goal. For example, if your goal for your press release is to grab the media\u2019s attention, then (in part at least) your audience is the media. If your goal is to sell a specific product, then your audience is the buyers of that product.<\/p>\n

    \"get-started-newsroom\"<\/a><\/p>\n

    To speak to your audience, you first have to know who they are. You can then dig deeper into that audience to learn more about them. When do they buy? Where do they hang out online? What keywords do they use to find your products or services? What do they want or need from you?<\/p>\n

    Once you have done your research, you can then use that information to not only craft a compelling press release, but to also write a press release headline that grabs their attention.<\/p>\n

      \n
    1. Know What They\u2019re Feeling<\/strong><\/li>\n<\/ol>\n

      People buy and take action based on their emotions. They justify those decisions based on facts. Your press release is primarily facts. It\u2019s full of quotes, data, and support for your news. Your headline and a bit of your first paragraph need to leverage those emotions.<\/p>\n

      It needs to pull your potential reader into your release so they read the information. When writing headlines that speak to your audience, understand what they\u2019re feeling and use those words in your headline. Are they angry, frustrated, hopeful? Emotions speak.<\/p>\n

        \n
      1. Make Sure It\u2019s Newsworthy<\/strong><\/li>\n<\/ol>\n

        People have expectations from press releases. They expect, in short, for them to be newsworthy. That means they\u2019re providing relevant, timely, and important information. Your headline needs to convey this information.<\/p>\n

          \n
        1. Use Keywords<\/strong><\/li>\n<\/ol>\n

          Integrate keywords into your headline. Not necessarily to improve SEO, but rather to help your prospect connect with your information and know that it\u2019s relevant to them. Keep in mind that media representatives search online, including social media, for story ideas and guess what…? They use keywords.<\/p>\n

            \n
          1. Leverage Proven Headline Formats<\/strong><\/li>\n<\/ol>\n

            Use proven headline tactics. These include things like using numbers or data in a headline. For example, \u201cABC Company Reports 34% Revenue Growth Year Over Year for Fiscal Year End 2016\u201d or \u201cNew Report Identifies Top 10 Ways to Gain Coveted Scholarships\u201d<\/p>\n

            Finally, track your results. What do they respond to? Staying on top of your most popular and effective press releases can give you powerful information on what is, and is not, speaking to your audience.<\/p>\n

            Call us today to speak to one of our PR specialists: 1-800-713-7278<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

            Know Your Audience Who is the audience for your press release? Your audience relates to your goal. For example, if …<\/p>\n","protected":false},"author":3,"featured_media":3295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[776,234,183],"class_list":["post-3294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-writing-tips","tag-creating-an-effective-headline","tag-how-to-write-a-good-headline","tag-what-is-a-good-press-release-headline"],"acf":[],"yoast_head":"\nHow to Write Press Release Headlines That Speak to Your Audience | Newswire<\/title>\n<meta name=\"description\" content=\"Know Your Audience Who is the audience for your press release? Your audience relates to your goal. 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