{"id":3274,"date":"2017-06-30T09:09:43","date_gmt":"2017-06-30T13:09:43","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=3274"},"modified":"2018-12-21T10:42:24","modified_gmt":"2018-12-21T15:42:24","slug":"how-to-make-sure-youre-targeting-the-right-journalists-2","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/how-to-make-sure-youre-targeting-the-right-journalists-2","title":{"rendered":"How to Make Sure You\u2019re Targeting the Right Journalists"},"content":{"rendered":"

Journalists can play a significant role in the success of your company. You ideally have two strategies, which also ideally support your big overarching business goals. One strategy is your press and public relations strategy. It sits under the big umbrella of your marketing strategy.<\/p>\n

\"email-press-release\"<\/a><\/p>\n

The other strategy is your media relations strategy. What? You didn\u2019t know you needed a media relations strategy? You do. It sits under the umbrella of your marketing strategy as well, and if you want to leverage the power of the media \u2013 and we\u2019re talking about a larger reach, more credibility, more brand exposure, and ultimately bigger sales and profits \u2013 then you do want the media\u2019s help.<\/p>\n

How do they help? The media helps by telling your story. You work hard to create a brand story. You create and market products or services, and your brand story is part of why people buy from you. Press releases are strategic tools to appeal to the media and to get them to tell your story.<\/p>\n

In a press release, you make an announcement, something newsworthy like a new product that improves your customer\u2019s life, like new research, new information, or something noteworthy that your company is doing. When the media picks up that information and shares it with their readers, either online or in print, then your audience grows.<\/p>\n

A media strategy helps you connect with the right journalists. We\u2019re talking about the journalists who:<\/p>\n